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With the progress of society and the continuous development of market economy, advertising industry, as an important part of modern service industry and cultural industry, plays an active role in guiding consumption and expanding domestic demand. With the improvement of the socialist market economic system, the advertising industry in China has made remarkable development achievements.

However, everything should be viewed from a comprehensive perspective. Advertising will bring benefits to economic development, but it will also bring disadvantages to people. Therefore, the provisions of the advertising law on advertising activities are extremely important.