The main reasons of clothing store location selection

At present, there are several bad tendencies in the interior design of clothing stores, which hinder the customer satisfaction atmosphere reflected in the decoration of clothing stores. Below I will answer the main reasons for the location of clothing stores for you, hoping to help you.

The main reason for choosing a clothing store is to be a clothing store. What is the most important thing? Shop address? Commodities? Personnel? These three pieces.

There is no doubt that the location of the store is the most important. Now that you have figured out what style of clothing to make, the location should be targeted. I am in Shanghai. Take Shanghai as an example, some commercial streets are suitable for selling high-grade goods, while others are only suitable for selling cheap goods. So, like Sichuan Road in Shanghai, you will find that almost every street has major brands on sale? The same customer base is also different. In some places, many students go shopping, while in other places, many employees go shopping. Aim at your target consumer group and choose the right address.

Do as you say. Mid-range clothing, this route is a bit strange. Generally speaking, the mid-range is always classified as? Medium and low? (different from high-grade), win with high quality and high cost performance. We often say that clothing is divided? Walking? And then what? Withdraw money? The former has a relatively low price and can run out more pieces, while the latter has a higher unit price and makes money by higher profits. I suggest you think about where your position is. If you want to run more, you can open a shop in a crowded place, but your spending power is average. If you want to withdraw money, you must choose a place with higher purchasing power.

Secondly, goods, if you have positioned yourself as a mid-range men's wear, the rest is the operation of goods. Refers to how to control the inventory and keep the goods from overstocking. There should not be too few goods, or we will run away without them, but not too much. You have a lot of backlog, and you can't make any money when all the money has arrived. But it's too hard to do it right. Simply put, it is necessary to replenish the goods according to the sales situation, and estimate a turnover day according to the sales situation, which means that the current inventory is enough to sell for several days. Be especially careful before and after changing seasons. If there is too much inventory, it is necessary to clear the goods decisively. One or two of these sentences are unclear, which requires the accumulation of experience.

In addition to inventory operation, we should also consider the price and positioning of goods. Remember to care about the movements of peers around you. You don't know that thousands of other people are crazy about discounts. It is sometimes useful to adjust the price appropriately according to the sales situation and the surrounding trends.

As for personnel, it is also a very important point. You'd better find an experienced shop assistant who can help you do a lot of business. In particular, many people can do it with one more sentence, but they can't do it without one. Sales skills are very important. These interviews are rare. Only after doing it will you know that a good salesperson should not be stingy with her remuneration. If she can help you earn 5000 yuan, why not give her 2000 yuan? In case you hire one for 1000, can that department only help you earn 2000? In addition, we should also pay attention to mobilizing the enthusiasm of employees, which is even deeper. I can't talk about it, because sometimes I don't do well myself. But pay attention to observe whether your employees are unhappy and not working hard enough, find problems and help them solve them.

If these three points are done, business will be fine. But everything can't be good at the beginning, only step by step.

How to grasp the principle of clothing store location? Passenger flow? Is it? Capital flow? In principle, the chances of success in opening a shop in a busy area with heavy traffic and crowded people are often much higher than in ordinary areas.

Because the endless stream of people is a potential source of tourists, as long as the goods or services you sell can meet the needs of consumers, there will be good performance. The area with large passenger flow is ① the commercial center of the town (that is, what we usually say? Downtown? ); (2) Near the station (including the train station, long-distance bus station, passenger ferry terminal, and the starting point and end point of the bus); ③ Hospital entrance (large hospitals with inpatient departments are preferred); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

Use? Shops in Duo Long? We might as well listen to the consumer's statement: Miss Lu, a white-collar worker in a company, is a big flower consumer and often sends flower baskets and bouquets to customers and friends. She said that she might go to a nearby flower shop to buy flowers except when she was in a special hurry. Many times, she is in a hurry to go to Stadium Road to buy flowers, because there are many flower shops, complete varieties of colors and choices. Ms. Jiang, who teaches in a university, always likes to go to Dongpo Road, Wulin Road and other places with dense clothing stores to buy clothes. She thinks that in addition to many styles, many stores can shop around, and it is easier to start with a price. So, don't worry about competition in the same industry. Once there are more and more shops in the same industry, it will have an agglomeration effect, which will easily expand its influence and gather popularity to form a professional street? Business must be easier than going it alone.

Paying attention to choosing the right business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumers. Prime location is not the only choice. Some clothing stores may wish to open their business in a relatively remote specific area, such as a small shop selling oil, salt, sauce and vinegar. Their business is definitely better in residential areas than in downtown areas. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop and choose the right storefront according to different business industries and projects. The more lively the place, the better. The key is to be suitable.

Step 2: Do further investigation.

After the initial selection of the location of the store, further comprehensive investigation is needed, and after some investigation and analysis of the relevant situation, it can be decided whether to finally decide here. Mainly examine the following aspects:

The situation of the store itself: Xiao Luo, who runs an audio-visual product store, recently opened a shop from someone else. This shop with an area of 15 square meters is located in a sub-prosperous area, and the daily traffic is also considerable, but the rent is very cheap. As long as it's 800 yuan a month, Ronaldinho thinks he's got a bargain and secretly enjoys it. Unexpectedly, the renovation of the store cost more than 10,000 yuan, and it was less than a month since the grand opening. A piece of "notice of violation" made him dizzy. It turned out that the last family learned through internal relations that the store would be demolished sooner or later, so they came out of the shell, took a ticket and ran away, leaving a hoop for Ronaldinho. Therefore, before renting a storefront, we must conduct a careful investigation and understanding of the storefront.

Landlord background Some people are eager to find a shop, so they look all over the street. Sometimes they can really find several hanging shops. Transfer? The storefront with the words ""can't wait to negotiate with it and pay a deposit or even rent. In fact, this practice is extremely hasty and it is easy to bring a series of sequelae. If you really take a fancy to the storefront, you'd better inquire about the real landlord (that is, the property owner) from the side first, and have a basic understanding of its background before making contact. Generally speaking, it is best to talk to the real landlord directly. If the landlord says that he has leased the contracting right and is unwilling to intervene again, it is not too late for you to negotiate with the present shopkeeper. In addition, once the negotiation is successful, we must also pay attention to the formal pre-agreement and ask the property owner to change the name of the lessee.

The competition in the same industry is mainly business performance and commodity price level. By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; And examining their commodity price level is to determine their future commodity prices accordingly. These are all very necessary.

How is the passenger flow? Passenger flow? Is it? Capital flow? Investigating the passenger flow can not only give you a good understanding of the future business situation, but also provide a scientific basis for you to decide the future marketing focus. Passenger flow mainly examines these contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other shops (these shops are likely to become your frequent visitors); (2) the structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. For example, stores near schools should consider winter and summer vacations, stores in concentrated areas of institutions and companies should master their own commuting time, and stores near stations should find out the law of off-season passenger flow. These are the important basis for you to set the business hours.

Step 3: Get your favorite store as soon as possible.

Once you find the ideal store, you must make a decisive decision and win the desired store as soon as possible. Otherwise, sleeping is likely to be preempted by others because of your momentary hesitation, leading to missed opportunities. How to win the store? Negotiations are naturally crucial.

Talking about the rental price of opening a shop, rent is often the biggest fixed cost. Before negotiating with the landlord, you should first have a score in mind and set an acceptable highest price. The price must be: ① You think you can definitely afford it. In particular, it is necessary to pay off the rent for several years at one time to see if you have the ability to pay; 2 budget, it is estimated that there is money to earn; (3) To inquire about similar facades nearby, the prices are basically the same, which is more reasonable. Then, based on this self-set maximum rent price, it will be easier to succeed by comparing the rent price given by the landlord and negotiating the price after weighing.

Matters needing attention in clothing store location:

There are a large number of clothing stores in this area. Choose a large number of clothing gathering areas, although consumers have a lot of choice and fierce competition, but the passenger flow will be relatively large. Facts have proved that for shops like fashion clothes, if they can concentrate on a certain location or block, they can attract more customers. For example, all the shops in a street sell clothes. When consumers want to buy clothes, they will first think of going there, because there are relatively concentrated clothing stores, which can be carefully selected and it is easy to find their favorite clothes.

Matters needing attention in opening a clothing store location 2:

For small operators with limited funds. Sometimes it is better to find a business place with moderate location and low price first, and then determine the business direction according to the local environment.

The key to the location problem of opening a store is: how to use geographical advantages to obtain a large number of customers and actual sales. Therefore, we must always pay attention to the urban construction trends in the local urban areas, study the urban development direction and consumption trend of the city, and investigate the scale and main destination of people flowing along the street during the main consumption period. What should I pay attention to when opening a clothing store? What should I pay attention to when opening a clothing store?

Matters needing attention in opening a clothing store location three:

In addition to the large passenger flow, it should also be noted that you should choose the side with fewer crosswalks or obstacles. Many times, pedestrians cross the road, because they concentrate on avoiding vehicles or other pedestrians, it is easy to ignore the shops on one side. Especially to open clothing stores, mainly fashionable women. A good shopping environment is very important, and a comfortable mood can often stimulate people's shopping desire.

Instead of choosing a storefront that is now favored by merchants, it is better to choose a street that has recently turned from cold to hot. This requires a little insight into the local urban planning: the intersection of quasi-main roads will be enlarged and beautiful according to the standard of building image stores, and the image will be highly unified with chain stores. If possible, install the main color and curtain color of the whole building into the same color as the enterprise VI system, which will look harmonious and beautiful from a distance and enhance the visual impact. For areas with low rent such as Beilu Street (Hutong), residential quarters and urban-rural fringe, it is necessary to be close to residential areas and medical institutions, and the closer the distance, the better, especially where there are competitors nearby. Whoever is closer to a small step may take a big step in sales.