Creative scheme of Qixi activity

In order to ensure the smooth progress of activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensive consideration of relevant factors of activities. So how should we make an activity plan? The following is the creative planning of Qixi activities (5 articles in total) that I arranged for you, hoping to help you.

Creative plan of Qixi activity 1 1. Purpose of the activity:

1, use the holidays to improve the attendance rate of the project and enhance the popularity of the site;

2, timely launch preferential activities, so as to promote sales;

3. Maintain the relationship with old customers, establish a good reputation of the project, and finally achieve the purpose of promoting project sales through word-of-mouth communication;

4. Solve the intended customers of a small number of buildings 1#, 3# and 5# accumulated in the previous sales (these customers have housing needs but have not yet decided);

5. Increase the attention of WeChat, and accumulate for the later WeChat marketing;

6. Enhance the visibility of the project, prepare for gold, nine silvers and ten silvers, and have preheating activities every week, which is sustainable and lays the foundation for pushing the positive price housing in the later period;

Second, the theme of the event:

Romantic House, Happy Tanabata, Love will blend with Li Jingwan.

Third, the activity time:

Xx，xx，XX，XX

1. During the activity, the house will be sent to the decoration fund (7777 yuan), which can offset the down payment;

2. Young couples (including married couples) who buy a house on Tanabata can enjoy a romantic Li Jingwan gift package, including a set of high-end wedding photography (3,000 yuan), a romantic honeymoon trip for two (3,000 yuan) and a set of high-end bedding (3,000 yuan); (China Valentine's Day only)

3. Young couples (including married couples) who visit on Tanabata will receive a bunch of roses; (China Valentine's Day only)

4. Visiting customers on Tanabata Day can participate in on-site activities and receive exquisite gifts;

Verb (short for verb) activity:

(Visiting customers need to scan the QR code and send friends to participate)

1, Qixi node, launch seven romantic wedding rooms, and you can enjoy all the activities and benefits of the day.

2, outfield activities: (with holiday characteristics, eye-catching, send love to send blessings)

Hire young people to send a rose on the county street with a QR code card, and anyone who scans the QR code and sends it to a circle of friends can receive it; (It is best to ask people from the activity company to cooperate)

3. On-site activities: (There is a festive atmosphere that young people like)

Flower arrangement; Free on-site teaching of rose flower arrangement by intimate lover. (Please hold the event company)

Six, on-site packaging

1, rainbow door at the door

2. The balloon at the door is stuck to the door frame.

Creative Scheme II of Qixi Activity Theme:

Qian shou Lao Fengxiang auspicious lifelong companion

Activity time:

Qixi Festival

Activity content:

Yellow platinum:

Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.

Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.

Gold and platinum spend over 4500 yuan to send 277 yuan diamonds, and so on.

Silver ornaments:

Lao Fengxiang's silver jewelry is 10% off the audience.

Diamond jewelry:

Choose a series of products, named "always holding hands", and prepare wedding souvenirs.

1, Meet Lao Fengxiang-"The Promise of Life" Anyone who buys the "Hand in Hand Forever" series of diamond products will get a wedding gift worth 288 yuan from Lao Fengxiang Jewelry Store.

2. Meet Lao Fengxiang —— "The Seven-Year Itch" Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from Lao Fengxiang Jewelry Store.

3. If you buy diamond ornaments, I will give Jin Fan a diamond product. If you really pay 2000 yuan, you can get a red rope bracelet with thousands of gold. Those who actually pay the knitting fee of 5000 yuan will be given two bracelets with red rope and thousands of gold beads. The weaving cost is more than 8000 yuan, and three bracelets with red rope and thousands of gold are sent. The knitting fee is extra.

4, Lao Fengxiang diamond special Tanabata Valentine's Day, selected two kinds of diamond ornaments, 30% off, 30% off special sale.

Activity preparation:

1, store layout, store door with pink heart-shaped arch.

2, gift customization, with the wedding anniversary, eternity as the theme.

3. Activity promotion: you can send text messages in the early stage of the activity.

4. Online publicity: Changde Forum, the same city trading network and other publicity.

5, DM single publicity.

Creative plan of Qixi activity III. Theme of the activity

Love each other and love Tanabata best.

Second, the activity time

August _ _-August _ _

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)

Remember your first photo? Remember the promise you made in front of friends and family? _ _ _ The large-scale collection of "Me and My Love" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were five, and the owner of each photo rewarded _ _ _ exquisite gifts worth 200 yuan;

The earliest wedding promises were five, and the owner of each promise rewarded _ _ _ with exquisite gifts worth 200 yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, care for each other, love Tanabata-_ _ Pedestrian Street wears a 77% discount on the current price limit. (August _ _-_, limited time discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love Tanabata-_ _ large-scale cultural performances, wonderful live activities.

August _ _ _ _ _ _ _ Liuhe Square Wedding Show;

August _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

August _ _ _ _, August _ _ _ The Rhyme of the Kite Capital of Zhongxing Square-a series of activities of the Century Taihua Culture Year;

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Xintiandi Pedestrian Street _ _ _ _ _ Ten thousand paper cranes welcome Tanabata. In the early stage, _ _ employees can fold the materials themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.

On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

5. Stage 1: The registration period is from August 10 to August 26th.

Interested personnel can register at _ _ _ _ _, Century Taihua Plaza, and Sino Supermarket.

The second stage: the blind date stage

On September 2, _ _ held a large-scale villagers' meeting, and the company personnel made a list of applicants.

Person in charge:

6, care for each other, love Tanabata-what to send to my lover!

From August _ _ _ to August _ _ _, I bought 100 yuan on August _ _, and gave a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge:

7. Love each other, Love Tanabata-Couple Love Competition (19: 00 in the evening of August 18)

Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.

Creative planning of Qixi activity 4 activity orientation:

Tanabata, China's own Valentine's Day.

Activity theme:

Chinese Valentine's Day; Qixi Festival

China traditional Valentine's Day, romantic hand in hand.

Number of applicants:

Male 50, female 50, *** 100.

Activity time:

Tanabata night. 18:30——20:30

Location:

Activity purpose:

Render the atmosphere of Tanabata, promote the sales of the company's products during Tanabata, and enhance brand affinity.

Implementation scheme:

1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.

2. Men and women couples who require college education or above and earn more than 2,000 ~ 3,000 yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

Activity content

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.

This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle".

You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Site layout

Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.

Lighting:

A small light source hangs on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.

Ribbon:

Tie a flower ball on the ceiling with a ribbon and spread out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane:

Make two garlands under the flower ball and hang paper cranes.

Flowers:

Put lilies and orchids in a prominent position on the website.

Candles:

There is a candle on the table top of each table. Set off a romantic atmosphere.

Creative scheme of Qixi activity 5 I. Theme of the activity

Love is on Qixi, and love lasts for a lifetime.

Second, the activity time

Xx，xx，xx-xx，XX

III. Contents of activities

Valentine's Day on Qixi originated from the beautiful love story of Cowherd and Weaver Girl, but we can't appreciate each other. This is a couple's festival. Through this festival, lovers can know how to cherish each other better, and single friends who have not found true love can find their other half. Beauty salons can hold blind date activities, and collect single friends from Sina Weibo, QQ, WeChat friends circle and other platforms for registration and publicity activities. On August 9 th, the matching activities will be held on the spot. Successful couples will get a certain amount of nursing experience and wedding photos, jewelry, movie tickets and other gifts in the beauty salon. Beauty salons can cooperate with nearby brand stores such as wedding photo studio, jewelry and electric X to support each other and provide event gifts. At the same time, you can also take photos of lovers' love online, collect sweet photos of couples through promotion on major online platforms, select them by voting and forwarding, and finally determine the top ten by voting to enjoy a certain beauty care experience.

Fourth, activity preparation

1.On August 9th, Valentine's Day, prepare the venue layout, including flowers, chocolates, music boxes, balloons, booths and LED lights. At the same time, arrange staff: host, gift distribution personnel, sign-in personnel, Andhadhun, waiter, etc. Activities must be rehearsed more than three times in advance to ensure the flow and arrangement of the whole activity; Flexible arrangements should be made on the day of the event, and dogmatic implementation should not be carried out because of minor mistakes. Should be arranged and promoted according to the actual situation on site.

2. The activity copy should be prepared one month ago, finalized half a month ago, and released through various platforms, such as Sina Weibo, QQ and WeChat. Publicize this activity online, feedback the registration list in time, and follow up by telephone message.

Verb (abbreviation of verb) matters needing attention

1. The pre-publicity work is extremely important, especially the pictures of the event, the value of the gifts and the copy of the event. These are the keys to attracting customers to participate in the activities.

2. During the activity, beauty salons should unite and achieve results together. At this time, the beauty salon manager should boost everyone's morale and encourage a good state.

3. Rehearse in advance at the event site to mobilize the atmosphere. The activity is for the follow-up paid service, so it is very important to implant advertisements invisibly during the activity and track the interested customers.