What are the free promotion methods of Taobao stores?

Taobao training; Taobao Alliance; Three kinds of taobao guest.

1, Taobao Training

Taobao guest Training is a pay-per-click effect marketing tool tailored for full-time Taobao and Tmall sellers, which realizes the accurate promotion of Taobao to sellers. It is a brand-new search bidding model that integrates the resources of China Yahoo and Taobao under Alibaba Group.

The bidding results of Taobao train can be displayed not only on Yahoo search engine, but also on Taobao (in the form of brand-new pictures and words). Each product can set 200 keywords, and the seller can freely price each bidding word, and can see the ranking position on Yahoo and Taobao. The ranking position can be queried by Taoda Search, and paid according to the actual clicks. (The lowest bid for each keyword is 0.05 yuan, the highest bid is 99 yuan, and the lowest price increase is 0.0 1 yuan each time).

2. taobao guest

Taobao guest, a promotion model with transaction fees, also refers to a kind of people who earn income through promotion. As long as taobao guest obtains the product code of the promotion area in taobao guest, any buyer (including yourself) can get the commission paid by the seller after entering the Taobao seller's store through your promotion (links, personal websites, blogs or posts posted by the community). Simply put, taobao guest refers to the person who helps the seller to promote the goods and get the commission.

3. Taobao Alliance

Taobao Alliance under Alibaba Group was formally established on April 8, 20 10. Relying on the strong brand appeal of Alibaba Group and the unremitting efforts of Taobao Alliance, Taobao Alliance has gathered a large number of e-commerce marketing effect data and experience.

Cooperation specification:

Promotion customers: Taobao sellers, Tmall merchants and other customers who have purchased Taobao Alliance promotion software services or advertisements.

Promoter: a member of Taobao Alliance who provides promotional services or advertisements for Taobao Alliance, its affiliates and customers.

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Extended data

Taobao guest composition model:

In taobao guest, there are four roles: promotion platform, seller, amoy and buyer. Each one is an indispensable link.

(1) promotion platform: help sellers promote products; Help Taobao customers make profits, and draw corresponding service fees for each transaction.

(2) Sellers: commission payers, who provide products that they need to promote to Taobao Alliance and set the commission that they are willing to pay for each product sold.

(3) taobao guest: commission earner, who finds products released by sellers in Taobao Alliance and promotes them. Buyers can earn the commission provided by the seller through their own promotion links (some of which need to be used as the service fee of the promotion platform).

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