Please provide the title of the questionnaire.

1 Self-made mobile phone consumption questionnaire

Note: The following is a questionnaire about mobile phone consumption psychology. In order not to delay your precious time, we all adopt the form of multiple-choice questions. Please fill in the answer code of your choice on the answer sheet on the back of the test paper. I hope you can fill it out truthfully. Thank you for your cooperation!

Gender-grade-

1. Do you have a mobile phone?

A has b, but not.

2. When you buy a mobile phone or have the opportunity to buy a mobile phone, which three factors will you give priority to:

A performance b price c brand d service e fashion trend

3. What is your favorite mobile phone design and style? (Multiple selections are allowed)

A flip b not flip c small and exquisite d fashion avant-garde e noble and elegant.

F gorgeous and lively G simple and tough H personality publicity

4. When you walk into a mobile phone store, the first thing you want to hear or see is:

Is there anything I can do to help?

This phone is the most popular at present. ...

C you are suitable for this phone. ...

A silent smile

E ignored

5. Which of the following mobile phones with background music do you want to buy?

A soft b light c dynamic d no music.

6. What is the most acceptable price for your mobile phone?

The following paragraph 1000 yuan B 1000- 1500 yuan C 1500-2000 yuan D2000-3000 yuan.

More than 3000 yuan

7. What's your favorite color of mobile phone?

A white b silver gray c red d blue e black

8. Which brand spokesperson's image and temperament do you think is most suitable for this brand mobile phone?

A Kim Hee Seon (TCL) B Andy Lau (Ericsson) C Wu Xiaoli (CECT of China Communication Company)

F4 (Siemens) and Britney Spears (Samsung)

9. What do you pay most attention to in terms of mobile phone quality?

A durable, B signal sensitive, C practical, power saving, D practical, E other.

10. Do you think there are gender differences in mobile phones?

It doesn't matter whether a has b or c.

1 1. What kind of mobile phone rack do you like?

A is open (such as supermarket shopping), B is closed (such as the counter), and C doesn't matter.

12. Which of the following advertising words do you like?

"Motorola, the leap is infinite."

Nokia, technology is people-oriented.

"Ericsson, everything is under control."

D "Philips, let's do better."

E "Haier, made in China."

F "Kelon, unlimited dreams, unlimited technology."

13. How far do you like the waiter when buying a mobile phone?

A 0.5 m B 1 m c2m d is further.

14. If you were the decision-maker of a brand mobile phone company, which of the following aspects would you pay more attention to:

A Please ask stars to be image spokespersons to enhance the public affinity of products.

B. Donate money to Project Hope, build the company image based on public welfare.

C price war, or sales with prizes, to stimulate consumers' desire to buy.

Continuously carry out technological reform and innovation to win by quality.

15. What do you think is the most credible in the advertisement?

A professional b celebrity c statistics d other.

16. Please choose your favorite mobile phone brands in turn: (only three)

A Motorola b Nokia c Siemens d Ericsson E TCL F Samsung g waveguide

Haier Panasonic Shouxin Kejian Alcatel Amoi

Answer sheet:

Title number

1

2 (multiple choice)

3 (multiple choice)

four

five

six

seven

eight

answer

Title number

nine

10

1 1

12

13

14

15

16 (multiple choices)

answer

http://202. 1 13 . 65 . 229/ 1/red web/luntan/bg2 . htm