52 Valentine's Day Restaurant Activity Plan

52 Valentine's Day restaurant activity plan

In order to ensure the orderly and powerful activities, we need to make an activity plan in advance, which is actually a written plan for the related factors of the activities. Then how to make a scientific activity plan? The following is the activity plan of the 52 Valentine's Day restaurant I compiled. Welcome to read it. I hope you will like it.

52 Valentine's Day Restaurant Activity Plan 1

I. Activity Background

Valentine's Day on May 2th is coming, and it is the hard work of every hotel to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.

second, the theme of the event

Valentine's Day in XX Hotel (God-given marriage, love will set the heaven)

third, the event time

May 2th, 2xx

fourth, the event location

Main location: Champs Island Western Restaurant (the sixth floor of the hotel)

Secondary location: guest room

V.

2. Set up a "Valentine's Message Card" for lovers to write their love vows on

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses and chocolates. Champagne

VI. Atmosphere creation

1. A truss is set on the periphery for advertising

2. The electronic screen and LED screen in the lobby are scrolled to display the activities

3. A small display stand is placed on the first floor and the sixth floor respectively

4. A candlestick is placed on each dining table in the sixth floor restaurant. A rose

5. Decorate the whole restaurant with white tablecloths, white chairs, wintersweet and sand

6. Put a bunch of flowers (lilies and calla lilies) at the bar

7. Set up an arch at the entrance of the western restaurant

8. Decorate the scene with colored lights and sand with pink balloons

9. Set up a dining table to put a big cake on the dining table

VII. Advertising methods

1. Leaflets: 1, copies (rooms, business outlets)

2. SMS publishing: 1,3 yuan (2, pieces)

3. Internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet printing. (advertising words)

B, spring letters bloom, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in Tianyuan Hotel, then gently bring your her or him, and start meeting on this romantic day. (SMS)

VIII. Activity arrangement

1. Marketing Department: launch activity advertisement before May 2th

2. Other departments should make detailed rules for Valentine's Day activities by May 2th in combination with marketing plans

3. Restaurant rooms should do a good job in creating a Valentine's Day atmosphere before May 2th

4. Engineering Department: do a good job in light and electricity consumption according to activity plans. 52 Valentine's Day Restaurant Activity Plan 2

1. Activity Theme:

"Crossing Lover's Night and Meeting More Beautiful You"

1. For single customers aged 2-4, hold a Valentine's Day singles party with the theme of "Meeting You Suddenly and Meeting More Beautiful You". Taking "Perfect Encounter, Expanding Friends Circle, Finding a Partner" as the gimmick, we will not only meet the needs of single people to make friends, but also attract more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 2-4, hold a Valentine's Day party with the theme of "Year of Romance". Take the opportunity of wedding day commemoration and love day commemoration to attract the target group to come to the store for consumption.

II. Communication Planning

The publicity posters of the pre-event from May 15 to May 2 will be distributed in office buildings, shopping malls and downtown areas, mainly targeting the target group of 2-4 years old.

5.2 NP advertising campaign on Valentine's Day.

during the 5.2 activity, consumer vouchers were distributed

III. Activity time:

5.2

IV. Activity content

A three-day theme marketing activity of "Crossing Valentine's Day Night and Looking for a More Beautiful You" was held, with the theme activity on Valentine's Day as the main line and the early coupon rebate promotion as the auxiliary, aiming at the day of February 2th, "Suddenly Meeting You" was held.

2-4-year-old singles-"Crossing Valentine's Eve and Meeting You Suddenly" Large-scale singles dating party:

All singles can attend the large-scale singles dating party held by XX Western Restaurant on February 2th, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative activities.

anyone who makes friends successfully on the day of the event can enjoy a 5% discount on catering. (The specific discount depends on the restaurant.)

Couples and couples aged 2-4-"Through Valentine's Eve, the Year of Romance" couples theme party:

As long as you have a partner around you, you can attend the couples theme party held in XX restaurant on February 2th, and couples who spend money in a western restaurant on Valentine's Day can get a 5% discount on food and beverage. Any wedding anniversary is February 2th.

5. Create the scene atmosphere

A, decorate the periphery of the restaurant

①, decorate the shape of the Valentine's Day Magpie Bridge → add the cultural atmosphere of the restaurant

creatively design the large-scale Valentine's Day Magpie Bridge at the entrance of the western restaurant, and add the humanistic style and festival uniqueness of the western restaurant by taking advantage of the cultural customs of the traditional Valentine's Day Xiangqiao Club. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.

② antique publicity column → point out the theme of the activity

abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Valentine's Day, and stick the slogan of "Meet you more beautifully through Valentine's Day Night" to play the role of activity promotion and atmosphere creation.

B, layout of hall environment and atmosphere

①, layout of Chinese lanterns on Valentine's Day

Chinese lanterns are set in the lobby and main aisle of this western restaurant to add humanistic style in the hall.

② Layout of modeling and publicity flag

Unified design and publicity flag screen and content according to the marketing theme of Valentine's Day, and orderly layout with creative modeling for event promotion and atmosphere creation.

(3) Modeling layout of the photo collection desk

According to the actual venue, the photo collection desk (initially designated as the front desk) is set up, and the activity theme modeling layout is carried out for it, such as sign-in board, modeling gauze curtain, X exhibition stand, etc.

(4) Stage modeling and layout in different zones

According to the actual restaurant site, the zoning planning and design, stage creative modeling and layout are carried out.

⑤, light and shadow art equipment layout

According to the actual restaurant venue, arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event.

VI. Activities arrangement and process of Valentine's Day singles area

(Singles area)

Beautiful photo taking on Valentine's Day night-invite famous local photography agencies to join us and take photos at the entrance of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, the photos taken with the unique information of the western restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a special literary feast-on the day of the Valentine's Day theme activity, put in a literary performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants.

the 14-minute romantic heartbeat is the main link of the singles dating party in this area. In the name of "the 14-minute romantic heartbeat", with the dim lighting style of the western restaurant as a foil, all the customers present have 14 minutes of "finding a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Eve-15 minutes of melodious music performance in the activity set off the atmosphere for the whole activity.

from 17: 3 to 18: 3 (the specific time schedule can be appropriately adjusted according to the local actual situation), the welcoming staff of the western restaurant will guide the customers to enter the restaurant, and the professional photography organization will take photos for each customer who enters the restaurant in order to quickly gather popularity.