Marketing planning of catering membership card

In recent years, the competition in the catering industry has become increasingly fierce. With the rising cost of labor and raw materials, the competition in the catering industry is becoming increasingly fierce. The catering industry has gradually developed from traditional Chinese food to business district catering, specialty catering and chain catering. The following is the marketing plan of catering membership card I have compiled for you. Let's have a look!

Catering membership card marketing plan article 1

At present, the catering industry mainly attracts new customers through leaflets, store promotion, promotion or discount, but with the fierce market competition and the emergence of various new media propaganda methods, these traditional methods are increasingly difficult to play a role.

Too much dependence on popular geographical locations leads to high store rental costs.

? Whether the popularity is prosperous or not depends entirely on the discount. Most restaurant customers belong to one-time consumption groups, so it is difficult for stores to fully grasp the relevant information of customers, and it is impossible to maintain them for a long time after consumption, resulting in the loss of customer resources and low customer return rate.

? Do group buying to death, do not do group buying to death! ? It tells the helplessness of the catering industry. At present, group buying is prevalent in the catering market, it is unprofitable to join the group, there are no customers in the group, the low group buying price and the high rebate to the group buying network make the catering industry in a state of meager profit, and the products and services provided to customers cannot be guaranteed;

How to ensure your own passenger flow without joining the group?

The first step: attract customers to the store and develop customers.

Recruit QR codes from WeChat and print them on X-channel, newspapers, magazines, restaurant menus, color pages, paper vouchers, etc. , and a large number of distribution to obtain customers.

Step 2: Customers arrive at the store and get customer information.

Customers can apply for a membership card when they arrive at the store, or they can directly use WeChat as a membership card.

Consumption 1 yuan integral 1 integral, and accumulated 10 integral can offset 1 yuan consumption (specific can be set by yourself).

Open the member recharge function, so that members can pre-recharge and improve cash flow.

(20 for saving 200, 100 for saving 500, and 300 for saving 1000).

? Coupon? In the form of vouchers, improve the customer's return rate.

(If you spend more than 100 yuan, send 20 yuan e-voucher).

Step 3: Make a self-marketing platform to reduce the dependence on group buying.

Membership marketing, with the purpose of increasing customer unit price, improving return rate and recommending old customers, provides the following reference;

Recommend courtesy, old members forward through WeChat circle of friends, and successfully recommend a member, which can reward points 100 (value 10 yuan); -Old customers recommend new customers.

It is polite to join the club. New members scan the QR code or register through a circle of friends, and present 10 yuan vouchers.

-attract store consumption.

Send it when the consumption is full. Send gold and silver steamed bread 1 serving when the consumption is over 100 yuan, and send 2 cups of beer when the consumption is over in 200 yuan-increase the unit price.

When the points are exchanged for gifts, the system will automatically notify you by SMS when the points can be exchanged-enhancing the value of the points.

Members' birthday gifts will be presented with 50 yuan vouchers or equivalent dishes, which will be delivered 3 days in advance-giving blessings will also bring benefits and returns.

Step 4: Optimize store management.

Attach importance to members: from the boss to the store manager and the deliveryman, we should attach importance to members, develop members and serve members.

There are rewards for selling cards to recharge: encourage orderers and waiters to publicize the membership system and often ask customers? Do you have a membership card? .

Customer consumption is well documented: electronic certificate can effectively prevent cashiers from cheating with paper vouchers.

Establish member databases: member information databases and consumer information databases to prepare for big data and cloud computing.

Do a good job of inter-store settlement: the group directly operates franchise chain stores, and do a good job of settlement after members cross-store consumption (such as point settlement and stored value consumption settlement).

Marketing planning of catering membership card II

Catering membership card sales plan

Parknshop Hui Hotel Membership Card Sales Scheme

In order to change the current sales situation, stabilize existing customers, expand new customers and improve the sales awareness of all employees, 06.6438+06 is specially formulated. 07.3 1 membership card sales plan.

I. Sales objectives and tasks:

Work, sales, task and operation director, store total 50,000 yuan sales manager 50,000 yuan lobby manager, floor manager 20,000 yuan floor supervisor and welcome supervisor.

1 10,000 yuan bar supervisor

twenty thousand yuan

Second, the membership card recharge:

1, the membership card is recharged from 5000 yuan, and there is no upper limit.

2. recharge? Five thousand dollars? 50,000 yuan 10℅ will be returned to the member, which can be directly reflected in the membership card.

3. recharge? 50,000 yuan, the amount of recharge for relevant members can be appropriately raised above 10℅, and the floating ratio must be asked by the manager.

Third, the membership card sales management measures:

1. All membership cards are sold by hotel staff and managed by finance department (cashier).

2. The salesperson pays the money in the finance department (cashier) first, and the cashier is responsible for recharging and business card printing, and then gives the membership card to the customer.

3. Customer information is provided by sales staff and registered by cashier.

Four, membership card sales incentive policy:

1. Every time a salesperson sells a membership card, the value of the membership card is 1℅.

2. If the amount in the membership card is used up and recharged, it is also considered as the performance of a salesperson.

3. The first membership card sold this time will be rewarded with 100 yuan on the basis of the existing commission.

4. 200 yuan will be awarded the first prize in this card sale.

Five, membership card sales assessment method:

1. Assessment method for floor managers and supervisors: the previous assessment is replaced by membership card assessment, and the percentage of sales task completion is multiplied by 500 yuan, and finally the assessment income is calculated.

2. Other posts: The assessment of other posts is based on the original salary, and 500 yuan is selected as the assessment. The method is as above.

Six, membership card use rules:

1. After the customer purchases the membership card, if the customer needs an invoice, he will directly pay the customer an invoice equivalent to the recharge amount in one lump sum. 2. Customers use the membership card when spending, no longer issue invoices, and enjoy any discount.

3. If the customer purchases the membership card on the same day, the consumption amount on that day must be less than 50% of the value of the membership card purchased on that day.

4. Every time a customer makes a purchase, the customer will show his membership card, and the cashier will print the relevant consumption bill, and the customer will sign it for confirmation.

This membership card can only be used in our hotel, and it can't be lost or exchanged for cash.

Catering membership card marketing planning 3

How do offline catering businesses use WeChat for membership marketing?

Here is a marketing plan for catering members for your reference.

First, the marketing status of catering members

1. Most catering enterprises only issue bonds manually, hoping to attract customers to shop or spend repeatedly. This method is not only ineffective and wastes resources, but also difficult to realize membership points and reward activities, which is not conducive to the unified market management of chain stores.

2. The preferential activities of most catering enterprises are only limited to offline artificial publicity, and there is no effective linkage with the Internet platform. This will not only fail to achieve the expected results, but also make it impossible for members and ordinary customers to get preferential information and rewards in time.

3. Most catering enterprises have a single preferential means, will they? Discount? As the most commonly used means. This will easily lead to a vicious circle, and the discount will be lower than every one. In the end, not only will it not bring more customers to businesses, but it will reduce the loyalty of existing customers and hinder the development of enterprises.

4. It is difficult to realize personalized marketing of members. It is difficult to carry out targeted marketing activities because of not knowing the consumption habits and preferences of members.

5. It's hard to find out in time that you haven't come to dinner for a long time? Sleeping customers? Is it difficult to make a targeted wake-up plan? Sleeping customers? And improve and enhance customer loyalty.

Second, the successful case of catering WeChat member marketing: chamate

Chamat used to conduct membership marketing through ordinary membership cards, and the effect was very poor. Later, after using the WeChat membership card, the number of visitors per month was around 800,000, and now the membership is around 900,000, which will reach 654.38+0.2 million by the end of the year. So how does chamate use WeChat membership card for membership marketing?

1, not a simple recharge, but a pain point service. You can check the balance, you can check all consumption behaviors, and you can queue up-you can tell you how many tables there are in front of you through WeChat when you queue up.

2. It is not a simple discount coupon, but an activity based on the user's life cycle. In the past, members simply issued discount coupons, and chamate would manage them from the life cycle. For example, after half a year, members generally enter the so-called sleep cycle and basically do not come back. They wake up the so-called sleeping members once every six months, and the effect is good.

3. The core of WeChat membership marketing is participation. Several successful activities in chamate, birthday care, offline tasting, Spike. Activities, etc.

Third, WeChat membership card solution

Wechat membership card is bound with traditional membership cards (magnetic card, proximity card, barcode card, etc.). ) issued by a merchant with WeChat, electronically converted and stored in WeChat. You don't need to take it when you go out. It's very convenient. ) Consumers can open WeChat, scan the QR code of a merchant member or add a designated WeChat WeChat official account as a friend, and then get an electronic membership card and save it in WeChat, so as to enjoy the benefits and benefits provided by the merchant. Through the WeChat platform, merchants can also send text, pictures, audio, video and other preferential information to WeChat users for free.

3. What are the benefits of using WeChat membership card for catering businesses?

Save the cost of business card printing: you can register a member by scanning the QR code, with the mobile phone as the identity and WeChat as the member, without business card printing; Members don't need to carry a card and release their wallets.

1. Expand new customers: At present, there are nearly 800 million consumers who have installed WeChat clients, and everyone is your potential customer. Consumers can register members by scanning the QR code in the store and on posters, which will help you expand a large number of members quickly.

2. Maintain old customers: traditional membership cards (magnetic cards, proximity cards, barcode cards, etc.). ) are bound to WeChat, so it is convenient to go out without carrying;

3. Member interaction: Members can inquire about membership card points, balance and consumption records through WeChat, and can also realize shop inquiry, WeChat payment, gift exchange, online recharge, coupon download and micro-group purchase (expected), which will bring different experiences to members; Members can check card points, balances and consumption records through WeChat, and can also realize predetermined functions;

4. Group promotion: Through the WeChat platform, you can also send coupon information, such as text, pictures, audio and video, to WeChat users for free.

5. At the same time, the supporting micro-official website creates an official WeChat website for the restaurant, which comprehensively and intuitively displays the restaurant image, food pictures, food prices, geographical location and other information, and also provides online ordering, online booking, intelligent meal selection and other functions to facilitate users to order and book. Menu management, order management and dining table management provided in the background can help merchants to process orders quickly.

6. Mobile CRM can screen members according to gender, age, region, consumption amount, consumption frequency and other conditions, carry out targeted secondary marketing and service customization, effectively awaken sleeping members and activate their consumption enthusiasm.

7. You can also bind the merchant's own entity membership card. As we all know, many merchants send their own membership cards, but the utilization rate is often not high, and WeChat membership cards show their platform advantages in this respect. After the merchant members bind the physical card, they can also use WeChat payment to recharge their membership cards. This is a function that many businesses want but don't say. Now the WeChat membership card has been realized.

? Want to know more about the functions of WeChat membership card, you can add WeChat lovshine to experience it.

On WeChat, the user is the enterprise's own, the public account is the enterprise's own, and the data is also the enterprise's own. Therefore, catering enterprises should learn to use this simple and easy-to-use WeChat marketing platform to truly establish contact with customers, provide personalized services to customers, and improve and upgrade through data analysis and mining. Everything is possible in the future!