How can we achieve better soft text promotion effect?

First, determine the purpose of marketing (why).

Before launching SMS marketing activities, you must ask yourself, why do you want to launch this marketing activity? Why? Is it to promote corporate brands and expand product sales, or just to launch new products? The purpose of determining marketing is to find out the marketing audience.

Second, determine the marketing audience (who).

Traditional marketing methods will list a series of labels to determine the audience when determining the audience. For example, the target group of an SUV car marketing activity: male, living in a big city, aged between 32 and 50, with an annual income of 30-100 w.

When carrying out SMS marketing activities, it is necessary to determine the marketing audience. For example, shopkeepers can screen customers who are losing customers and send targeted reservation messages to avoid customer loss.

Third, the text design of the short message content (what).

The English definition of short message marketing is textmarketing, which belongs to the category of content marketing.

To some extent, the copy of SMS determines whether this SMS marketing activity can be carried out smoothly.

Fourthly, choose the appropriate SMS platform tool (How).

SMS marketing tools are mainly divided into two types:

1, SMS platform or client: Usage: put the contact number of the marketing audience into a file, upload this file to the SMS platform or client, edit the SMS content on the platform, and click Send.

2.SMS SDK development kit or API interface program: If the information of the target population is stored in the enterprise CRM or database, it is not appropriate to export the information to a file, then at this time, it can be completed through SMS interface.

Connect with the existing CRM, ERP and database of the enterprise through the interface program, and conduct marketing through the interface of short message platform.

Verb (abbreviation of verb) data summary and analysis after marketing.

Domestic enterprises are relatively weak in the statistical analysis of SMS marketing data, partly because enterprises have not actively done data analysis, and are greatly influenced by operator policies. Choosing the appropriate auxiliary software is helpful for shopkeepers to check the effect of SMS marketing. The purpose of SMS platform is to develop enterprises, save expenses and improve efficiency. It releases relevant information such as "discount information", "promotion activities" and "new product release" to target customers, creating unlimited business opportunities for enterprises to establish brand image or occupy the market, and also greatly reducing advertising expenses for enterprises.

Through the integration of wireless CRM system and regional positioning technology, send short messages and interact with your VIP members, target groups and effective customers. Achieve all-weather customer communication, help millions of enterprises to establish a rapid communication platform with users, and successfully grasp mobile business opportunities.