How to accumulate accurate mass short message data, is it effective?

Accurate short message group sending is to label user attributes according to user behavior analysis, such as user's age, gender, preferences, products purchased for the first time, products frequently browsed and so on.

Any precision marketing needs data accumulation. As long as you think that precision marketing will be used in the future, then you need to start data accumulation and label maintenance. This is a long-term process, and it is not too late to start accumulating.

When carrying out accurate SMS marketing, we should also pay attention to the following points.

I. Platform

Regular SMS sending platform is the premise of SMS marketing, which can ensure the arrival rate and regularity, and will not be easily marked as "spam messages" by users.

Choosing a regular SMS sending platform can start with the following criteria:

1. Qualification. Check whether the company has the value-added business license, business license, code certificate and other documents issued by the Ministry of Industry and Information Technology.

2. Try a specific service. See if it meets the specific functions described in the platform.

3. Arrival rate. Try a few more numbers and time periods.

4. Background recording. Test whether the basic functions such as SMS sending, balance and log are complete. ?

Second, classification

Before precise marketing, we must first classify short messages and maintain different contents. The main forms of SMS are SMS verification code, voice SMS and mass SMS. SMS verification code, which is familiar to everyone, is a voucher received in the process of registration, login and payment. Used to complete authentication and ensure security, generally applicable to new users. Mass SMS is aimed at old users or silent users, which is used to activate the consumption of silent users and maintain the enthusiasm of old users. ?

Third, the content

1. Valuable

You don't have to make a small series to say the content of the short message. Everyone knows it. It must be very valuable. Whether for new users or old users, promoting transformation is the primary purpose.

2. Sense of respect

Adding honorific words at the beginning of short messages will make users feel respected and create a good brand image.

3. A sense of urgency

The effective reading time for users to open short messages is very short, so the content must be eye-catching, and words that create a sense of urgency can be used appropriately.

Second, time?

Generally speaking, it is better to send short messages at 10- 12 in the early morning, 3-5 pm and 7-9 pm, but it will still be effective if we can grasp a correct time node in combination with the actual situation.

Post-transmission data collection

After consumers click on the short message and make a purchase, they will collect data such as consumers' experience, sharing, return rate, etc., establish a database of each user, tap more relevant points among users, and regroup users with the same consumption label to prepare for the next precise marketing.

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