What is MMS? What's the difference between MMS and SMS?

1, mobile multimedia messaging service, abbreviated as MMS, means multimedia messaging service. Different from SMS, it supports multimedia functions and can transmit information in various multimedia formats, including words, images, sounds and data.

2. MMS is also different from SMS in technology. With the support of GPRS and WAP wireless application protocol as the carrier, it transmits pictures, sounds, words and other information. MMS service of mobile phone can realize instant multimedia information transmission from end to end, from mobile phone terminal to Internet or from Internet to mobile phone terminal.

3. Short messages are divided into two types: one is text or digital information sent or received directly by users through mobile phones or other telecommunication terminals, and the number of characters that users can receive and send short messages at a time is 160 English or digital characters or 70 Chinese characters. The other is MMS. Its biggest feature is that it supports multimedia functions and can transmit comprehensive content and information, including text, images, sounds, data and other multimedia formats.

Advantages of SMS:

1, the sending channel is smooth: at present, you can also use gateways and cards to send short messages in groups.

However, the arrival rate of sending is not as good as that of SMS group sending platform. The reason is that the SMS sending platform has many sending channels and high sending arrival rate.

2. Simple operation: The short message group sending platform used in the network background can independently write relevant text content according to the sender's needs, which is simple to operate and convenient to modify. At the same time, unified transmission also ensures the accuracy of information.

Disadvantages of SMS:

1, the information capacity is small, and it is not attractive to people: SMS platform is boring because it can only edit text and lacks corresponding picture materials, and now SMS advertisements are rampant, and the reading rate is not necessarily too high. The sending cost of MMS is too high.

2. Terminal data is difficult to collect: SMS platform needs corresponding numbers to send. How to collect these numbers and how to send them to those customers after collection has become a very important issue, so the customer coverage of SMS platform may not be comprehensive.