How to Construct Media Matrix for New Media Operation

Analyze several different formats with different matrix frameworks. The first is the multi-account matrix on the same platform. Take the official account of WeChat WeChat as an example. It operates several numbers in different fields at the same time, so that fans can communicate with each other. This not only meets the needs of readers for different categories, but also distinguishes the needs of readers for vertical fields. Another fact is that the cost of fans now is 3-5 yuan, which is the result of getting twice the result with half the effort with the platform matrix.

The second is the smelly platform matrix. Nowadays, there are many self-media platforms and many benefits, such as Baijiahao, Headline, Wukong Q&A, Big Fish and so on. , whether it is graphic or video. Choosing different platforms to do the same field can reduce the labor intensity and help establish its own brand value. Like "rural opportunities", it is based on rural e-commerce entrepreneurship, and the platforms listed above can be found.

The third is the joint matrix. To put it simply, Wukong Q&A and headlines have several small matrices, and then several mainstream platforms have established their own small matrices, forming a large matrix network. Combined with the drainage of third-party platforms such as Taobao and micro-store, goods or services can be sold to more platforms, more channels can be opened up, more distribution can be obtained, more exposure can be obtained, and finally the brand image can be enhanced and the industry position can be consolidated! With status, is transformation still a problem? When your network is large enough and the layout is wide enough, you can filter according to the platform characteristics reflected by the data of each platform, and finally determine your own stable and updated platform, which is the so-called new media matrix.