Opening remarks for visiting customers

What are the opening remarks of visiting customers? Before talking to potential customers, salespeople need appropriate opening remarks. The opening remarks of visiting customers can almost determine the success or failure of this visit. In other words, a good opening speech is half the battle for a salesman. Now I'll sort out the opening remarks commonly used by ile sales experts to visit customers. Welcome to read!

Opening remarks on visiting customers 1 1. Opening remarks on the first visit to customers: money.

Almost everyone is interested in money, and the way to save money and make money can easily arouse customers' interest.

"Manager Zhang, I'll tell you how to save half the electricity bill." "Director Wang, our machine is faster, consumes less electricity and has higher accuracy than your current machine, which can reduce your production cost." "Director Chen, are you willing to save 50,000 yuan on towel production every year?"

2. Opening remarks for visiting customers for the first time: sincere praise.

Everyone likes to listen to good words, and customers are no exception. Therefore, praise in the opening remarks of visiting customers has become a good way to approach customers. When praising prospective customers, you must find out the features that others may overlook, and let prospective customers know that your words are sincere. If a compliment is insincere, it becomes flattery, and the effect is definitely not good. Praise is harder than flattery. You need to think clearly first, not only with sincerity, but also with established goals and sincerity.

Sincere praise-a case study

"Mr. Wang, your house is really beautiful." This sentence sounds like flattery. "Mr. Wang, your hallway is really unique." This sentence is a compliment. Here are two examples of opening remarks praising customers. "Manager Lin, I heard manager Zhang of Huamei Garment Factory say that now is the best time to do business with you. He praised you as a warm-hearted and frank person. " "Congratulations, Mr. Li. I just read about you in the newspaper. Congratulations on your election as one of the top ten outstanding entrepreneurs. "

3. Opening remarks when visiting customers for the first time: Use curiosity.

Modern psychology shows that curiosity is one of the basic motives of human behavior. Liu Jiaoshou of Jackson State University said, "Exploration and curiosity seem to be the nature of ordinary people, and mysterious things are often the objects that everyone is familiar with and concerned about." Things that customers are unfamiliar with, don't know, don't know or are different often attract people's attention, and salesmen can use everyone's curiosity to attract customers' attention.

Curiosity-A Case Study

A salesman said to a customer, "Lao Li, do you know what the laziest thing in the world is?" The customer is confused, but also curious. The salesman continued, "it's the money you hide and don't use." They could have bought our air conditioner and let you spend a cool summer. A carpet salesman said to his customers, "You can carpet your bedroom for 16 cents a day. "The customer was surprised, and the salesman went on to say," Your bedroom is 12 square meters, and the carpet price in our factory is 24.8 yuan per square meter, so it needs 297.6 yuan. "Carpets in our factory can be laid for 5 years, 365 days a year, so the average daily cost is only 16 cents." In the opening remarks of visiting customers, the salesman creates a mysterious atmosphere, arouses each other's curiosity, and then skillfully introduces the products to customers when answering questions.

4. Opening remarks when visiting customers for the first time: mention an influential third person.

Tell the customer that a third party (the customer's relatives and friends) asked you to come to him. This is a roundabout tactic, because everyone has the mentality of "looking at the Buddha instead of the monk", so most people are very polite to the salesmen introduced by relatives and friends.

Case: "Mr. He, your good friend asked me to come to you. He thought you might be interested in our printing machinery, because these products have brought many benefits and convenience to his company." Although it is very useful to publicize your own methods under the banner of others, you should pay attention to the truth and not make it up yourself, otherwise once the customer checks it up, it will reveal clues. In order to win the trust of customers, it would be better if you could show your business card or letter of introduction.

5. Opening remarks when visiting customers for the first time: Take famous companies or people as examples.

People's buying behavior is often influenced by others. If a salesman can grasp the customer's psychology and make good use of it, he will certainly receive good results.

After Director Li and General Manager Zhang of XX Company adopted our suggestions, the company's operating conditions have been greatly improved. Take famous companies or figures as an example, you can build your own momentum, especially if the examples you cite happen to be enterprises that customers admire or have the same nature, the effect will be more remarkable.

6. Opening remarks when visiting customers for the first time: Ask questions.

Salespeople ask questions directly to customers and use them to attract their attention and interest. For example, "Director Zhang, what do you think is the main factor affecting the quality of your products?" Product quality is naturally one of the most concerned issues for the factory director. The salesman's question will undoubtedly guide the other party into the interview step by step. When using this technique, we should pay attention to the questions raised by the salesman, which should be the most concerned issue of the other party. The question must be clear and specific, and the words should not be vague and ambiguous, otherwise it will be difficult to attract the attention of customers.

7. Opening remarks when visiting customers for the first time: provide information to customers.

Salespeople provide customers with some helpful information, such as market conditions, new technologies, new product knowledge, etc., which will attract customers' attention. This requires salespeople to stand in the customer's position, think for customers, read newspapers and periodicals as much as possible, master market trends, enrich their knowledge and train themselves into experts in this industry. Customers may deal with salesmen, but they have great respect for experts. If you say to a customer, "I saw a new technological invention in a publication and found it very useful for your factory." Salespeople provide information to customers, care about their interests, and gain their respect and goodwill.

8. Opening remarks when visiting customers for the first time: performance presentation

Salesmen use all kinds of dramatic actions to express the characteristics of products, which can attract customers' attention best.

A salesman of fire protection products is not in a hurry to talk after seeing the customer. Instead, I took out a fire suit from my bag, put it in a big paper bag, and immediately lit the paper bag with fire. After the paper bag was burned, the clothes inside were still intact. This dramatic performance aroused great interest from customers. The salesman who sells high-grade ties just said, "This is Admiralty's high-grade tie", which has no effect. But if you knead the tie into a ball, it will be easy to flatten, and it can be used to tell customers that "this is a high-grade tie of the Admiralty", which will leave a deep impression on people.

9. Opening remarks when visiting customers for the first time: using products.

Salesmen use the products they sell to attract customers' attention and interest. The biggest feature of this method is to let the product introduce itself. Attract customers with the thrust of products. When the director of a township enterprise in Henan put the leather shoes with novel design and exquisite workmanship produced by the factory on the desk of the manager of Zhengzhou Hualian Department Store,

10, Opening remarks for visiting customers for the first time: soliciting customers' opinions.

The manager's eyes lit up and asked, "Where is it made? How much is a pair? " Salesmen from Guangzhou Watch Factory went to Shanghai Watch Factory No.3 to promote their products. They prepared a product box with exquisite and dazzling new products. After entering the door, they opened the box and attracted customers at once.

Salesmen attract customers' attention by asking them questions. Some people are good teachers and always like to guide, educate others or show themselves. Salespeople deliberately find some questions that they don't understand, or ask customers for advice without knowing them. Ordinary customers will not refuse a salesman who asks for advice modestly.

For example, "Mr. Wang, you are an expert in computer. This is a new computer developed by our company. Please give us your guidance. What's wrong with the design? " With this compliment, the other party took the computer data and flipped through it. Once attracted by the advanced technical performance of computers, sales promotion is completed.

1 1. Opening remarks when visiting customers for the first time: using gifts.

Everyone has the psychology of being greedy for petty gain, and gifts are sold by using this psychology of human beings. Few people will refuse free things and take gifts as a stepping stone, which is both fresh and practical.

Dr. Goldman, the most authoritative sales expert in the contemporary world, stressed that it is very important to say the first sentence well in face-to-face sales promotion. Customers listen to the first sentence more carefully than the next. After hearing the first sentence, many customers will consciously or unconsciously decide whether to send the salesman away as soon as possible or continue the dialogue. Therefore, the salesman should seize the customer's attention as soon as possible to ensure the smooth progress of the sales promotion visit.

Opening remarks for visiting customers 2 1. Preparation of opening remarks.

Make full preparations before visiting customers, and don't fight uncertain battles. What does the preparatory work include?

1 Personal Dress: Dress appropriately, such as wearing a formal suit, which is more formal and professional; In addition, the dress should be clean and tidy, and it looks sunny and energetic;

Good clothes

(2) Personalized business card: Every salesperson has his own personalized business card, which is the embodiment of our identity, the transmission of our personal information, and the tool for us to establish relationships with customers;

(3) Product promotional materials: The ultimate goal of our customer visit is to convey our intention to the other party, introduce our products and finally let the other party accept them, so the promotional materials can make the other party understand the products more clearly and intuitively in a short time;

④ Basic information of the interviewee: Understand the position, commuting time, hobbies, personality, etc. And you can decide the content of your opening remarks according to these basic information, so as to know fairly well and prevent you from saying the wrong thing in your opening remarks;

⑤ Preparation of small gifts: Take some practical small gifts with you, such as mobile phone stand, hand cream in winter, pens, etc. Practical small gifts can often play an unexpected role, showing that you are a conscientious person.

2. Timing of opening remarks.

The beginning of the opening remarks should be decided according to the situation and environment at that time. For example, if you are busy and have no free time to visit customers, then don't say hello before going to class at this time, only wait until the other person is busy. For example, if you observe that the other person is in a bad mood today, you can send some small gifts prepared in advance to your customers as the beginning of the opening remarks; Therefore, we should make the best use of the situation and seize the opportunity to make the opening remarks start smoothly and happily.

3. Etiquette of opening remarks.

As the saying goes, "I can't see my fingers", when you meet the person you want to visit, the first thing that catches the eye of the other person is your facial expression, so be sure to smile. Smiling can infect each other, make them feel good, and help them get more time to talk. If you are expressionless or sad, it will bring negative energy to the other party, so maybe your opening remarks will end before they start. In addition, use honorifics to address each other in communication, be polite and leave a good impression on each other.

4. The content of the opening remarks.

What is the content of the opening remarks? It can be greetings, words of concern, words of thanks, straightforward self-introduction, words that can be used as the beginning of the topic, and so on. The content of the prologue is to open the follow-up topic more conveniently and smoothly, arouse the interest of the other party, and let the other party pay attention to themselves quickly.

To sum up, in sales work, a good opening speech can make the communication between the two parties smoother, make the other party remember you in a short time, and improve the success rate of cooperation.