Planning scheme of Valentine's Day theme activities on Qixi Festival

In order to ensure high starting point, high quality and high level work, we need to make plans in advance, which is a detailed process to solve a problem or a project or a topic. What formats should I pay attention to when writing a scheme? The following are five major planning schemes for the theme activities of Valentine's Day on Qixi. Welcome to share.

Five planning schemes of Chinese Valentine's Day Valentine's Day theme activity 1 Activity name (theme): "Red line leads your heart"

Activity Type: Interactive

Venue: XXX Book City

Activity time:

Main contents of the activity:

(1), put a large exhibition board in a conspicuous position near the entrance of the book city and decorate the periphery with roses (see appendix 1 for specific production elements). Every customer who enters the store on February 12 has the opportunity to make a promise to his lover. That is, when you enter the store, everyone can get a heart-shaped card (red stands for young love, suitable for young people under 25; Blue represents mature love, suitable for people aged 25-45; Gold represents perfect love, suitable for people over 45), and there is a red silk thread. Tie your "heart" with the "heart" of your favorite person with red silk thread, which symbolizes the wishes and commemoration of happy love. Customers can take the connected "hearts" away or stay in the store. For the customers who stay in the store, Book City will make a glass window collection exhibition as a souvenir of the participating customers.

(2) Before February 12, 52 customers who enter the store can get a Valentine's Day gift and spend Valentine's Day happily.

(3) Customers (Dongcheng Bookstore only) who hold the book purchase receipts from February/KOOC-0/0 to February/KOOC-0/2 can also participate in the lucky draw held on February/KOOC-0/2 at 7: 00 pm (drawn by customers, the results will be announced on the spot and on the Xinzhi website, and the winners will be notified by telephone).

Five planning schemes for Valentine's Day theme activities on Tanabata 2. Theme of the activities

"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities"

Love shock wave looking for the goddess in your heart

Second, the activity time.

August 1-2

III. Purpose of the activity

1, through this activity, the brand appeal of KTV in Zaozhuang catering and entertainment market has been improved;

2. Increase the average daily turnover by 80%. (After the activity, the Finance Department will report the activity results to the General Manager. )

Fourth, the concept of activity.

This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to find fashionable urban men and women.

Looking for passion and fresh and exciting consumer psychology to plan and integrate. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to try to talk with "strangers". By carefully and strictly controlling the dating process, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see the sixth item of the planning case "The First Wave of Love Shock" for specific control methods).

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, DJ station (a KTV DJ can be invited), LED display screen and private room computer.

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. The activity center is the lobby on the first floor of KTV, supplemented by private rooms;

Any female guest who comes to KTV on the 2nd can get a rose in the bar.

6. When you come to the store and open a private room, you will get two chocolates.

Activity of intransitive verbs

The first wave of love strikes: "find the goddess in your heart" (key consideration)

1. campaign slogan: resolutely talk to strangers;

(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work and requirements for him/her;

(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his/her favorite;

⑤ If both parties are interested, they can communicate with each other through the waiter and start dating;

The second wave of love shock: "Show off yourself, hot MM call-up order" (this plan includes hall and private room). Our store will arrange special personnel to observe the female guests present that night. If we find a beautiful young girl, we can inform our subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, we can get a special cocktail card from our store, and we can get the designated cocktails in the cocktail bar with the wine card (the choice of this activity is up to our store).

Love strikes the third wave: "true confession"

KTV can provide lovers who go to KTV on Tanabata Valentine's Day with the opportunity to express their love loudly at DJ station. You can also get a bottle of champagne (how can you not touch her/him on a special day? )

The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)

During the activities from August/KLOC-0 to August 2, anyone who spends more than a dozen bottles of beer or more than 300 pounds will get a lottery ticket at 0: 00 on August 26, and so on. Draw on the spot.

First prize: one room in Guo Xue Hotel, one room per night.

Romantic decorations and a bottle of champagne;

Second prize: one for each of the three digital MP4s;

Third prize: a box of chocolates for ten people.

(Specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

(1) Doors and windows: two billboards prompting activity information;

(20xx Valentine's Day Activity Raiders: KTV invites you and your partner to join the KTV Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. )

2 door glass: intimate shape and rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall is made of wooden boards, surrounded by roses;

2, aim at the marble wall on the second floor of the gate to do painting and lettering: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3. Hall:

1.DJ Stage: The front panel is decorated with colorful roses and carved with foam: "You are my rose, you are my flower";

(2) Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny and the crescent moon is mixed with two stars;

The girls next door are learning from each other and competing for the golden pot that gave birth to him.

Tang Poetry II: On the seventh day of July, in the Hall of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever; On earth, let's be two trees with branches connected forever.

Song ci 3: thin clouds are clever, flying stars spread grievances, and the milky way is dark.

There are countless people in the world.

Gentle as water. Ritual is like a dream, forbear to return home?

If two people's feelings are long-lasting, they still live together day and night.

The pillars in the hall are decorated with roses and hearts.

4. Private room:

(1), put a rose on the table in each room;

② An activity plan and detailed rules should be placed in each private room.

Eight. Activity arrangement

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;

(3) The hall department and the private room department will draw people to cooperate with the artists to do a good job in the cloth field on the 23rd;

(4) The Finance Department arranges to distribute raffle tickets and prizes and purchase activity cards;

⑤ DJ station in the hall and the program department arrange the adjustment of music route and program during the activity, and report it to the general manager's program on the 24th;

6. The marketing department should contact the advertising space and Guo Xue Hotel before 23rd to arrange rooms and meals;

⑦ The planning department will launch activity advertisements (including outdoor and computer) before 22nd, and design various cards;

⑧ All departments of our store made overall arrangements to unify the rehearsal activities on the 24th.

Nine, the end

Valentine's Day Theme Activity Planning Scheme for Tanabata 5 Articles 3 Activity 1: Sweet group photo of "Tanabata" couples.

Viewers who buy more than two movie tickets can take part in the sweet photo-taking activities of couples on Tanabata by scanning WeChat on the spot and paying attention to the official WeChat of "XX" Studios, and wear couples' photography props for free. Professional photographers will take two sweet photos of lovers at the scene and send them directly to the audience's mailbox. After receiving the photos, the audience will share the photos in Weibo and @ Beijing Meng Photography @ Beijing International Studios, and then they can get a pair of 12 inch fashionable ramina at the designated place.

Activity 2: Lucky Draw

UME members can buy tickets with their membership cards to participate in the lucky draw, and have the opportunity to win the exquisite prizes provided by "Jingmeng Photography". The highest prize is a couple photo worth 3,999 yuan and a personal photo worth 2,999 yuan. Viewers who don't get the photo album will also get a rose soap flower gift box worth 199 yuan!

On August 13, Valentine's Day, I went to UME Studios to watch a touching love movie and took sweet photos of two people to commemorate the unique sweetness and romance of two people!

Activity 3: Give creative paper cup illustrations to the boutique book bar.

On the same day, those who buy Tanabata sweet special drinks in the boutique book bar in Chinese Valentine's Day can get professional illustrators provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love will last for a lifetime!

Before and after Tanabata, couples can choose a variety of films. Love-themed youth fashion movie Tiny Times 2: Aoki Times, Gao's latest masterpiece Romance, the romantic comedy Palace Lock Aquilaria, and 3D imported blockbusters Pacific Rim and Passion 6 released some time ago are all very suitable for couples to watch together.

Five planning schemes of Valentine's Day theme activities on Tanabata 4. First, the activity ideas:

February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, and businesses vigorously promote and speculate every year, Valentine's Day has become one of the festivals that couples must celebrate.

As one of the main commodities of Valentine's Day, the jewelry industry took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.

Two. Activity time: February 6-February 14.

Third, the theme of the event: Love you forever, accompanied by true love.

Four. Activities:

Every shopper who enters the store will get a rose, and the customer who makes a deal will get a red envelope (a deduction coupon worth X yuan).

1, "Love you forever, this life is doomed" strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a couple's ring in our shop is half price.

Anyone who buys other diamond jewelry in our shop can get a set of customized wedding dresses worth XXX yuan for 3700 yuan.

Anyone who buys other diamond ornaments in our shop will get a set of romantic wedding photos worth XXXX yuan with a value of 5,700 yuan.

Anyone who buys other diamond ornaments in our store at 17000 yuan will be given a honeymoon trip for two with a value of XXXX yuan (this is a wedding gift, if it is not suitable, you can change the gift into a traditional gift such as gold and silver).

2. "Love me, how long do you dare to promise?" Witness your love, keep it safe and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press the handprint. XXX Jewelry Company promises that after four years, our company can recover the purchased products with the original price of relevant documents. If we don't want to recycle, we can give away a piece of jewelry worth XXX yuan. You can renew the letter of commitment, and after six years, you can get diamond jewelry at half the price of the original product. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )

3. "A Beautiful Marriage in a Romantic Festival"

During the activity, the freezing point price of gold was 0, which benefited the whole city. Jade and silver ornaments will be purchased at the price of XXX yuan and sent at the price of XXX yuan.

4. "Valentine's Day rush"

During the activity, a special gold inlaid jade buying party will be held every afternoon from 13 to 14. The original price of XXX yuan and XXX yuan of high-grade gold inlaid jade only sells XXX yuan and XXX yuan. Each buyer will sell 13 pieces and 14 pieces respectively, and snap them up within a limited time until they are sold out.

Note: every time you arrive at the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear you.

Note: At the same time, Star Coin must be introduced during the activity, so that employees can recite the words of Star Coin well.

Five planning schemes for Valentine's Day theme activities on Tanabata 5. Activity introduction

In recent years, with the future population increase brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, the love XX section of the XX hotline forum is highly concerned and has released a large number of marriage advertisements. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, which makes this activity achieve certain social impact and economic benefits from the aspects of personnel station, environment creation and cultural atmosphere.

The blind date of thousands of people was hosted by the XX County Committee of the Communist Youth League, and the XX hotline website was planned, creative and undertaken throughout the whole process. In this blind date, we let every applicant get married through information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective.

Second, the purpose and significance of the activity

Purpose: To choose a spouse and fall in love in a free and romantic way through fairness, openness and justice. Significance of the activity: through this activity, a large number of single young people and migrant workers in enterprises will be provided with a chance to choose a spouse, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely look for the other half, you can find him or her in your mind here. May all lovers get married.

Three. Activity composition:

Organizer: XX County Committee of the Communist Youth League

Organizer: XX hotline

Time and place: XX, XX, XX No.2 Middle School Gymnasium.

Media support: XX hotline XX radio and television station

Four. Arrangement and steps of activities

All preparatory work must be completed before August 5, 20xx:

1) Material production and procurement: July10-July 29th.

2) Registration and information production: July10-August 5.

3) Advertising and news: July 5th-August 5th.

4) Site planning and design: August1-August 5.

5) Guest invitation: July1April-July 29th.

Verb (abbreviation of verb) main operation steps

The advertising time in the early stage of this blind date can be roughly divided into three stages, which gradually set off a climax.

1) Preheating stage: June 28th to July 5th, which belongs to the publicity pre-heating period of the whole activity. Detailed activities will be published and publicized through XX hotline website and posters.

2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be fully publicized and featured.

3) Later stage: from mid-July to official opening, all preparations are ready;

4) Highlights of publicity: Do a good job in advertising "Destiny's Destiny's Tanabata-Thousand People Dating Conference" in the early stage.

5) news media: a, XX hotline network publicity; B, TV publicity; C. leaflet page; D, outdoor banners;

6) Advertising content: Focus on "Destiny's Tanabata-Thousand People Dating Conference" as a prelude to the event and make publicity reports to provide a powerful publicity offensive.

Intransitive verbs recruit joint organizers:

On-site investment scope: fashion clothes, wedding photography institutions, flower shops, food and drinks, beauty salons, leisure and entertainment, automobile real estate, etc.

Seven. Registration form (abbreviation)

Online registration; Telephone and e-mail registration; Enterprises and institutions set up registration stations.