How does the automobile industry attract traffic? 400 million car owners are waiting for you to tease!

According to the latest data released by the Traffic Management Bureau, as of June 2019, the number of motor vehicles in my country reached 340 million, including 250 million cars; there were 420 million motor vehicle drivers, including 250 million car drivers. for 380 million people. Today, in the first half of the year, the number of cars nationwide was 250 million, and the number of private cars reached 198 million. There are 340 million motor vehicles and 420 million motor vehicle drivers, which means that one out of every three people around us is a driver, and one out of every four people is a car owner. Faced with such an astonishing development in the automobile industry, With such a huge user group of traffic and car owners, if you are in automobile-related industries, such as automobile sales, automobile repair, automobile beauty, etc., how should you seize the opportunity and divert traffic? The sun rises and the moon sets - in a hurry, facing the wind and waves, rushing forward, even if there are thousands of knots in the world.

I emphasize again that if you want to attract any group of people, you must understand the needs of this group of people, and only ask for them if they need them. , Only when you ask can you lead. Compared with the needs of the familiar groups such as those who lose weight, make money online, and give birth to mothers, the needs of car owners may not be so obvious. So what exactly are the needs of car owners? We should not imagine or speculate out of thin air, use data to analyze, and understand the needs of car owners, this target group, more accurately and objectively, so as to better achieve the purpose of accurate traffic drainage. The wind sweeps across the entire wilderness without warning, stirring up people's thoughts.

1. Demand analysis

Next, we will use the Baidu search index to see what aspects of content car owners usually pay more attention to. The wind sweeps across the entire wilderness without warning, stirring up people's thoughts.

1. Let’s first take a look at the demand map related to the keyword “car owner”:

As you can see, Ping An, insurance policies, and Autohome are very closely related. So can we write Some related articles, such as: "There are thousands of roads, safety comes first, 10 safety knowledge you must know when driving," "The role of a car insurance policy, keep it well and don't lose it." A must-have APP for car lovers on their mobile phones, Auto Home , have you downloaded it? Can similar articles satisfy the needs of most car owners? Can it attract car owners to browse and read?

2. Next, let’s take a look at the keyword “driving-related demand map:”

The most relevant among driving-related demands are songs and car songs. See Most car owners still like to play some music when driving, so can we write some related articles, such as: "How many of these 10 car music have been downloaded over a million times have you downloaded?" Listen to these 5 songs to reduce fatigue. Can this kind of article about driving meet the needs of car owners? Can it attract traffic from car owners who like to listen to music while driving? Sweeping across the wilderness with ominous signs, it arouses people's thoughts.

3. Finally, let's take a look at the keyword "new cars. What content do car owners like to pay attention to about new cars?"

From the correlation of the demand words in the picture, we can see that the words listing, edamame, and Geely have received relatively high attention. Same as above, what can we write in the article? "Geely's new car is on the market, but the sales are not good. Let's see how this car is." "With a down payment of 1,800, I successfully placed an order for the new Passat from Maodou New Car Online. You can also buy a car, etc., come up with your own ideas, the central theme is , we write whatever car owners need and pay attention to.

Now that the content is ready, the next step is to find a way to deliver the content to the target audience. Next, I will talk about the delivery methods online and offline.

2. Methods

1. Online

Since it is an article, it cannot be ignored on major self-media platforms, such as Baijiahao, Toutiaohao, and Zhixiao. It doesn’t take long to post multiple articles on Weibo and Weibo. It’s nothing more than copying and pasting; now that you have the article, change the content into a short video, with picture carousel, subtitles jumping, real people leaving the country, etc. You can post the video to TikTok Isn’t it a casual thing on platforms like Yin, Kuaishou, and Weishi? The video has been made. Isn’t it easy to extract and convert it into audio and send it to Ximalaya FM, Dragonfly FM, and Lazy Listening Book? Finally, leave our official account on each major platform and add explanations. Follow the official account to share and update the latest car knowledge every day. After diverting traffic to your own official account, you can slowly convert it into selling cars or related car maintenance services. , it’s up to you. The wind sweeps across the entire wilderness without warning, stirring up people's thoughts.

2. Offline

Offline method, first of all, we can customize a batch of moving cards on 1688, the cost is about 5 cents, and it only costs about 500 to customize 10,000 cards. . Car owners can fill in their contact information on the front of the mobile card, put the title of our article on the back, and add scan the QR code to follow and read it immediately. Go to major parking lots and vehicle management offices to issue moving cards to divert traffic. Send 10,000 mobile cards to 100 people, and 10 of them will follow you. You can also gain 1,000 people, with an accurate fan of 0.5 yuan. Is there any lower fan cost than this? The wind sweeps across the entire wilderness without warning, stirring up people's thoughts.

Finally, what I want to say is that more and more people are taking driver's license exams. In the future, a car will be standard for every family. Naturally, the group of car owners will continue to grow. Even if they do not sell cars, they will The automobile-related industries are also very promising. If you grasp the needs of the car owners and do a good job in diverting traffic, with the traffic in hand, the automobile industry can flourish.