Four strategies of food festival activities

The most important thing in the planning scheme of food festival activities is the activity flow, which is the key to the implementation of the scheme. I'm sure you must have your own unique views on the writing scheme. The following are four general reference materials for the planning scheme of food festival activities, which are shared for your reference. You are welcome to read them.

? General plan of food festival activities 1

? I. Background of the event

? In this spring breeze, I hope that the familiar fruits can become magical and colorful platters under all kinds of creativity, adding a touch of color to this spring; I hope all kinds of attractive ingredients here can bloom with infinite food charm under the skillful hands of magicians, bringing a ray of sweetness to this spring. At the same time, I also hope that this campus food energy-saving will bring students unlimited fun to enjoy a gluttonous trip.

? Second, the significance and purpose of the activity

? In order to enrich our students' food culture and cultivate their innovative ability, we will bring you a campus food feast. This activity focuses on creating a healthy and progressive entertainment lifestyle, and at the same time brings a happy and harmonious atmosphere for everyone, which is conducive to enhancing exchanges and cooperation between students.

? Three. Activity description

? 1. Activity content: It is divided into two parts: preliminary contest and final contest. The preliminary competition is a fruit platter, and the final competition is a creative dish.

? 2. location: the second canteen of the school

? 3. Participants: leaders and students of various colleges.

? 4. Entry form: Group entry. Students can register by themselves or in their own names. Randomly divide into groups before the game.

? 5. Preparation: Delivery of public goods:

? Personal goods scheduling:

? Team members prepare their own ingredients and seasonings, and cooking utensils can be rented from the canteen.

? Four. Activity flow

? 1. Publicity: Publicity in the form of posters, banners and leaflets (distributed at the time of registration).

? 2. Outfield: On-site registration will be conducted in the playground in front of the second canteen, and leaflets will be distributed at the same time.

? 3. location: the first floor of the second canteen.

? 4. Preliminary process: (morning)

? ① Arrange five judges.

? ② Set up a 10 table in the middle of the venue, and five groups of players will participate in each competition.

? (3) Each team prepares the ingredients and finishes the work within 15 minutes. After completion, the contestants explain the creativity and briefly describe the production process. 2 minutes, and finally the judges score.

? (4) Prepare live music, and the host will maintain the atmosphere.

? If there is a tie, the judges will vote to decide who will advance to the final. Finally, five groups were selected to advance to the finals.

? ⑥ Send the contestants' works to the audience area for tasting.

? 5. Take a 2-hour break (lunch break)

? 6. Finalization process: (afternoon)

? ① Five groups of contestants cook for 45 minutes at the same time.

? (2) After the work is completed, it will be sent to the judging panel for tasting, and the contestants will elaborate their own ideas and briefly describe the production process. 3 minutes, and finally the judges score.

? ③ During the cooking process, players can play some question-and-answer games to keep interaction with the surrounding audience.

? ④ Send the contestants' works to the audience area for tasting.

? ⑤ Select the top three, award prizes and announce the end of the competition.

? V. Commercial sponsorship

? 1, sponsorship amount: full sponsorship right:

? ① Sponsor's title sponsorship curtain is set up on site.

? (2) Carry out carpet publicity for sponsors at school before the event.

? ③ Provide sponsors with flags, banners and other items on site.

? ④ Thank the sponsors at the beginning and end of the competition.

? ⑤ You can provide goods or discounts in the quiz to help promote it (you can add more joint sponsorship).

? 2. In-kind sponsorship: (mainly sunshade, inflatable arch, audio rental)

? Rights and interests:

? ① Provide sponsors with flags, banners and other items at the site.

? ② Thank the sponsors at the beginning and end of the competition.

? (3) You can provide goods or discounts in the quiz game to help promote it.

? Capital budget of intransitive verbs

? 1, venue fee: the school playground is free to use _ _ yuan (application is required in advance).

? 2. Material cost: 20 yuan.

? 3. Etiquette expenses: 200 yuan.

? 4. Safety cost: 1000 yuan.

? 5. Publicity expenses: 500 yuan.

? 6. Project expenditure: 5,000 yuan

? 7. Catering expenses: 20 yuan.

? 8. Labor cost: 5,000 yuan.

? 9. Extrabudgetary expenditure: 1000 yuan.

? 10. Undertaking cost: 20 yuan.

? Seven. Prediction and evaluation of results

? (1) Let teachers and students know the significance of this activity through the pre-advertising campaign.

? (b) Through the activities of "Campus Food Festival Culture", the local culture was spread and the friendship among students was deepened.

? (3) Through this activity, the students learned about civilized dining and consciously maintained the dining order in the canteen.

? (four) the number of participants is not less than 500.

? (5) There was no obvious mistake in the execution of the activity.

? (six) the use of funds is strictly controlled within the budget.

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? Master plan of food festival II

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? Activity background: In order to enhance students' DIY ability and entrepreneurial awareness, promote Chinese food culture, and provide a platform for students to show their entrepreneurial ability, the Department of Tourism, Life Department and other departments specially hosted the Students' Characteristic Flavor Square of the Fifth Food Festival. The specific scheme is as follows:

? First, the purpose of the activity: carry forward the _ _ food culture and show the elegance of _ _ students.

? Second, the theme: _ _ the new "food" generation

? Three. Activity time: June 20th165438+1October1June 1 1 (Saturday and Sunday).

? Four. Venue: East Central Plaza

? 5. Participants: All full-time students of _ _ Department of Teachers College.

? Activity of intransitive verbs:

? 1. This activity is run by students themselves, showing snacks with hometown characteristics in various provinces and regions and rare specialty snacks and flavor snacks in Chaozhou market (DIY or purchase).

? 2. Students are free to form teams, regardless of major and level, with no more than 4 people in each group. They can also form teams in the form of societies or student organizations, and submit them to the department life department by writing plans and filling out application forms, which will be submitted to the hospital life department in a unified way.

? 3. The scheme submitted to the College Life Department will be selected by the cooking teachers and relevant persons, and the selected 14 teams will participate in the food exhibition in the sinking square in the East District on June 1 10 and June1/0.

? Seven. Registration time and method:

? 1. Each team (except organizations and student organizations) shall fill in the registration form and electronic files before April 7th, and submit the registration form to Nishi, director of the Life Department of the Ministry: _ _ _; Eastern District: _ _; Electronic documents should be sent to _ _ _ _ _.

? 2. Teams that register in the form of societies or student organizations can submit the registration form and electronic documents directly to HKCSS before April 8.

? Eight, matters needing attention:

? 1. Students should bring their own materials and appliances (except tables and tents) such as food, stoves, cutting and arranging, and be responsible for their own profits and losses.

? 2. Take part in the food hygiene of the exhibition and bring your own garbage bags to ensure the hygiene around the exhibition area.

? 3. The power of the stoves participating in the exhibition should be reported, and it should not be higher than 3000W W W. ..

? 4. The exhibition price should be specific, and no temporary increase or decrease is allowed (except11in the afternoon).

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? Master plan of food festival activities 3

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? The theme of this year's Food Festival is "Characteristic, Fashion and Health". With the active participation of hundreds of hotels, large restaurants and specialty shops that have been verified and uniformly listed in the city, a series of activities such as the opening ceremony of the food festival, top ten famous shops and top ten famous dishes will create a rich food consumption atmosphere for the people of _ city and guests inside and outside the province. At the same time, strive to shape the brand of catering enterprises in the jurisdiction and even in our city, and shape more catering enterprises in the jurisdiction. Take this grand meeting to build an effective platform, unite the catering and hotel industry in our jurisdiction, gather industry wisdom, promote industry development, establish industry brands, support the catering and hotel industry in our jurisdiction, and promote other tertiary industries in by going up one flight of stairs.

? I. Organizational structure

? Name:

? Time: 20 _ _ ~ 20 August 3 1, 20 _ _

? Venue: The opening ceremony will be held at the Liyang intersection of Bincheng Road, with Bincheng Road (Liyang Road to He Jiang Road) as the main venue. Hotels and restaurants can also organize food festival promotion activities according to their own characteristics after setting a unified logo to participate in the food festival under the premise of unified requirements of the promotion plan issued by the office.

? Participating groups: hotels in the city and well-known catering enterprises.

? Effect prediction: As the first food festival held by the office, people from all walks of life in the city, district and society will attach great importance to it. We hope that through the breakthrough in the content and form of the event, the economic win-win situation between the organizer and the participating units will be realized, and it will be turned into a grand event with national flavor and _ _ characteristics, which will bring together world cuisine. At the same time, from the selection of relevant awards and the consumption stimulus of catering, we have obtained the active participation of all parties concerned.

? Second, the main idea of the activity

? (a) to determine the characteristics of food in my area.

? The hotel catering industry in my jurisdiction is famous in the whole city, among which the density of hotels is rare in the whole country, and domestic flavor food is also famous. Therefore, it is suggested to integrate the resources of colleagues in major hotels and hotels, and make use of the characteristics of "gourmet street" in my jurisdiction to determine the characteristic positioning of the tertiary industry and service industry in my jurisdiction.

? At present, there are a number of special restaurants in our jurisdiction, such as Donkey Banquet, Dezhuang Hotpot and Xu Fuxiang. There are a number of high-end catering enterprises such as Ruyifang, Shanghai and Ruifeng Garden, a number of high-end clubs such as Jinxiu Mansion and Abalone Pavilion, and a number of high-end nightclubs such as Weiwei and Western Wine City. The tertiary industry is dispersed from low-end to high-end, from characteristic to feast.

? (B) Food Festival activities suggested

? 1, simple and grand opening ceremony

? The opening ceremony of the first food festival is suggested to be held on Binhe Road in our jurisdiction. In view of the fact that this food festival is chosen in the summer vacation and when college students start school, the participating enterprises are mobilized to donate money for poor students at the opening ceremony to increase the public welfare and social benefits of this event.

? 2. Selection of "Food Messenger"

? In order to improve the quality of the service staff of the catering hotels in our city, a unique "gourmet messenger" competition will be held during this food festival. Hotels and restaurants participating in this food festival recommended 1 beauty to participate in the selection of "food messengers". On the day of the opening ceremony, a meeting will be held for publicity. During the food festival, canvassing was conducted in the famous hotels and restaurants of the participating units. Performed at the closing ceremony of the food festival and served as a judge. This activity is novel and unique, which will surely attract the attention and spread of many media and guests.

? 3, the city's "top ten restaurants" selection

? "_ _ City Food Industry Association" and _ _ City Cuisine Association selected ten famous gourmet restaurants in our city according to the scale, environment, products and services of major hotels and catering enterprises, and issued official certificates.

? 4, the city's "top ten famous dishes" selection

? This year's food festival specially launched the release of "Top Ten Famous Cuisine in the City" to show famous dishes to consumers on the opening day of the food festival; At the same time, famous dishes are recommended and displayed in major hotels and restaurants to attract customers and attract more customers with a "special dish". The Organizing Committee of the Food Festival will organize relevant experts and judges to select the classic dishes displayed by the enterprise, and finally award the gold medal dishes and issue certificates at the closing ceremony.

? 5, the city's "Top Ten Chefs" selection

? According to the selection results of "Top Ten Famous Cuisine in the City", the list of famous chefs was listed, awarded the title of "Top Ten Famous Chefs in the City" and awarded medals.

? 6. "Food Winner" Selection

? All consumers who participate in this food festival will be given a "20__ Binhe Road Food Festival" when spending. Food guide, the last page of this publication is attached with a "consumption record card", which clearly indicates the consumption unit, consumption items, consumption amount and so on. After the event, they will participate in the selection of "food winners" according to the consumption amount, and the top ten will receive prizes of different amounts according to the ranking.

? 7. Closing Ceremony of Food Festival and "Food Messenger" Competition

? In the evening, the activities during this food festival will be summarized, and the selection results of "Top Ten Famous Stores", "Top Ten Famous Dishes", "Top Ten Famous Chefs" and "Food Winners" will be announced. At the same time, the "Food Messengers" selection activity was held, and the first "Top Ten Food Messengers" and the third runner-up of Guanya were selected through the combination of sea selection, WeChat selection and on-site selection. Push this food festival to a new climax.

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? Master plan of food festival activities 4

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? I. Purpose of the activity:

? Through food festival activities, promote the food culture of Lianfeng Hotel, expand the visibility of the hotel in the local food and beverage links, and improve the hotel grade.

? At the same time, through the food festival, the chef of the hotel can constantly improve the quality of dishes and cooking skills at the request of many consumers, and provide high-quality special dishes and excellent services for guests, thus winning more consumer groups and improving the comprehensive benefits of the hotel.

? Two. Activity time: from _ _ _ _ to _ _.

? Three. Activities:

? 1, Opening Ceremony: The opening ceremony of the Food Festival was held at 8:30 am on May _ _ _ in Lianfeng Square on time. The Dragon and Lion Team and the Gong and Drum Team of Yonggang Group performed the opening ceremony, and relevant personnel took the stage to speak. Invite _ _ _ _ TV host to host, and invite the following people to attend:

? (1) Invite relevant leaders of municipal and town governments, relevant ministries and commissions, catering associations and other relevant units to participate.

? (2) Invite Jiangsu Yonggang Group to help the above leaders attend the event.

? (3) Invite relevant media units in the city to conduct on-site news gathering and reporting.

? 2. Gourmet tasting: After the opening ceremony, relevant personnel will be invited to taste the lobster feast in the banquet hall on the fourth floor of Lianfeng Hotel, and related activities will be held during the meal, which will be hosted by the TV host. The specific activities are as follows:

? (1) lobster knowledge quiz.

? (2) Explain all kinds of lobster dishes on the wine table (please ask the chef to explain).

? (3) theatrical performances.

? 3. Exhibition: During the event, lobster dishes will be publicized on the big screen at the entrance of the hotel, and dishes will be displayed and explained in the banquet hall on the first floor.

? 4. Reward activities: During the Lobster Food Festival, a series of preferential activities were held, and various publicity platforms were used to publicize the reward activities. The specific activities are as follows:

? (1) Lobster price concessions:

? (2) Consumer beer distribution activities:

? (3) Lottery activity: A lottery can be held when the consumption is over RMB, and the winning rate is 100%. There are 45 first prize winners, the prize is "Dixiang Tour-One-Day Tour in Xuyi", 50 second prize winners, the prize is 100 yuan coupons and gifts, the rest are third prizes, and the prize is 50 yuan coupons.

? (4) Scoring activity: Invite consumers to score the dishes ordered, make a ranking list according to the scoring results within a certain period of time and recommend it to consumers.

? Fourth, the environmental layout.

? On the opening day, it is necessary to build a small performance stage in the square, with the background wall as the theme, equipped with vertical microphones, stereos and other facilities. The green belt around the square is surrounded by colorful flags. During the activity, two hydrogen balloons were hung on the square, and propaganda slogans were hung. Pull up the theme banner in front of the hotel. The hall is decorated with a 5-meter-long platform for displaying lobster dishes.

? V. Publicity and reporting

? 1, write slogans: write a lot of food festival slogans and slogans.

? 2. Media publicity: _ _ TV station's comprehensive channel and consumer channel carry out publicity reports and put advertisements, and invite Ying Si to record the food festival. _ _ _ _ Daily launched a week-long full-page advertising campaign, which can put advertisements on _ _ _ mainstream websites.

? 3. Internal publicity: Jiangsu Yonggang Group carries out publicity through internal publications and websites, and at the same time sends internal short messages to inform cadres and workers.

? 4, the hotel outside the big screen for publicity, and audio play.

? Short-term advertisements are placed on obvious billboards in urban areas.

? Organization of intransitive verb activities

? 1, Lianfeng Hotel is responsible for the overall operation process of the whole food festival. By yonggang group office, cultural office as a whole.

? 2. Yungang Group Office is responsible for the invitation, reception and vehicle arrangement of participants in the opening ceremony.

? 3. The reporting team of the cultural department is responsible for drafting propaganda slogans, slogans and publicity programs. The engineering department of the Group is responsible for the rehearsals and performances of the Dragon and Lion Team and the Gong and Drum Team, and prepares relevant cultural programs.

? 4. The comprehensive management office of the company is responsible for the on-site security work on the day of the celebration.

? Seven. cost budgeting

? 1, media advertising expenses:

? 2. All expenses of the lucky draw:

? 3, site layout and poster production costs:

? Eight, other considerations