Planning scheme of cinema 520 activity

520 Cyber Valentine's Day-this is the first fixed holiday in the virtual online world, which is set on May 20th and May 2nd1day every year, because the homonym of "520" and "52 1" is "I love you". The following is the planning scheme of cinema 520 activities I collected for you. Welcome to see it.

Cinema 520 activity planning scheme 1

I. Purpose of the event

1, grasp the 520 promotion online shop to plan business opportunities to make customers feel fresh and stimulate consumption desire;

2. Increase the number of online shop views to attract new customers;

3. Establish the reputation of online stores and enhance customer loyalty;

Second, the activity time

May 20, 2000 (ten days earlier)-May 20, 2000 (ending on May 20)

Third, the theme of the event

I love you, filar silk heart.

Fourth, the active object.

For female customers aged 20 to 30.

Verb (abbreviation of verb) activity content

"I love you, filar silk heart" special activities, buy a reality show, share beauty, win a good gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Popularization of intransitive verbs

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

Cinema 520 activity planning scheme 2

Activity time: May _ (week _)-May _ (week _).

Activity content

1. Sweet Valentine's Day expires _ minus _

During the activity, customers buy clothing products with full _ minus _, full _ minus _ … buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the activity, customers will pay _ yuan in cash to buy goods, _ yuan for Yuan Long photography value and _ yuan for 880 yuan Dragon photography value wedding gift certificate. Two tickets for the weekend cross talk stage, with a gift of over _ yuan. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay cash for wearing goods, plus two cute dolls or movie tickets in 800 yuan; Add _ bear soap to full _ yuan; Send a mini green potted plant to 300 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to Dayi Hall on the third floor of the shopping mall.

During the activity, customers pay more than _ _ yuan in cash, and give away one mouthful and one box. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers who bought clothes and cosmetics with CCB credit cards were given 1 RMB _ (inclusive) stored value cards on the same day, and jewelry, jade and household appliances were given 1 RMB _ (inclusive) stored value cards on the same day, and only two cards were given on the same day. Limited quantity, first come, first served. Gift place: the main service desk on the first floor.

During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care products on the same day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, full _ minus _.

Five, _ brand yellow platinum per gram discount _ yuan.

Six, lucky _ points shopping on weekends only costs half.

Seven, _ the first thank-you meeting in summer _ Yuan.

Eight, _ home appliances-"freezing" is full of power.

1. Vouchers are all over the world.

2. Premium offer

3. down payment plus gifts

4. Buy two refrigerators and washing machines _ more than RMB-a two-day tour of dinosaur park.

Cinema 520 Activity Planning Scheme 3

_ Wedding Photography For couples who believe in love, our store has planned a special activity, 202 1. We have always believed in love, and it is 202 1. We are still together. What are you waiting for? Love should be spoken out loud. On the day of 520, _ wedding photography surprised bungee jumping. Just shout 520 to dear TA and subtract 65438. Maximum reduction 1200! Call 520, give TA a surprise!

Contents of this activity plan:

Part 1:

20265438+May 20th _ Wedding Photography Shop Special Event: Call 520, _ Wedding Photography to Witness.

The second part:

20265438+May 20th _ Wedding Photography Forum: 202 1, we always believe in love.

Celebrate the brand-new revision of integral mall. Non-members can also participate. Double the sticker points, and various gifts are waiting for you!

The third part:

202 1 _ Wedding Photography Weibo Activity: Solicit a declaration of love for micro-confession.

5 big surprises, condensed and moved.

1. Specially launched the "520" special day suit (only 50 sets, only for you who have always loved _ wedding photography). The studio will escort you to express your love, say it out loud, and then restore it.

2. On-the-spot sales of goofy orders plus 99 yuan gift package with a value of 1000 yuan!

3. On-site orders will be given as tokens of love (flowers, dolls, jewelry, etc.). )

4. party for love and cheer for love. 100% won the prize in the live lottery.

5. On the day of the activity, send sweet "crazy" chocolate to the store.

You can get five exclusive online gifts (only 100 pairs) when you place an order online.

1, consultation ceremony: 8_ amber crystal 1.

2. Introductory ceremony: 1 thermos cup

3. Order gifts: 1 50-inch silk painting.

4, full gift: microwave bowl set of three.

5. Two teams' walking ceremony: a set of portraits of successful people worth 1080.

Activity time: May 20, 202 1

Location: _ Wedding Photography

Cinema 520 activity planning scheme 4

I. Background of the event

Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on WeChat, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).

Second, the theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

III. Purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities.

Fourth, the activity time

May 20(th)

Verb (abbreviation for verb) activity place

_ Jewelry selling points in North China

Organizer of intransitive verbs

-Jewelry Co., Ltd.

Seven. Event details

Divided into three parts:

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Details are as follows:

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

Objective: To create a romantic atmosphere for lovers and make them feel that jewelry is different. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the cards specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration from May to Sunday. Be sure to leave your contact information! We will help you convey your love to him/her.

Cinema 520 activity planning scheme 5

I. Background analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you".

As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role during promotion and summer promotion.

Shuanghu 520, a promotional activity with the theme of "Love Home", decided to choose the best store in China to carry out this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the May 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in this year?

-Shuanghu Furniture Famous Products 20_ Love Theme Promotion

Third, the theme hype.

Which bed will you sleep in this year?

Phase 1, phase 2, phase 3 and phase 4.

time

The project throws problems online and offline, which leads to heated public opinion. Introduce the problem in a positive direction to Shuanghu, and talk about the function of Shuanghu bed and its benefits to sleep. Guide the discussion. Did you sleep in Shuang Hu's bed at 520 this year?

Fourth, the activity time

-5.20

Verb (abbreviation of verb) activity content

On the operation mode and activity content of public relations publicity project

_ This activity of reality show only uses posters, booths and information desks. Interested customers will issue group purchase tickets after taking photos at the event site and scan the QR code to participate in the _ lucky draw to get tickets. (This activity needs to be set in a densely populated area of the city, so it is suggested that the venue be set in the bustling area of the city. )

First prize: _ 1 set

Second prize: _5 sets

Third prize: 10 polaroid camera. This project can be publicized on May 12.

"Extending luxury cars to escort love" can participate in the lucky draw of Hummer as a wedding car by buying Shuang Hu products at will during the event. The winner can use Shuang Hu Hummer, and the use date is the filling date.

"520 this year, which bed do you sleep in?" Virus Video Company shot a micro-video and a four-page cartoon of the love handbook to promote it on the Internet. This project was directly promoted by the company.

Your big bed

1. We recommend that you buy a big bed in Shuanghu and enjoy a happy life.

Are you not satisfied with your present bed? Then design your own bed.

3. Participate in the "Your Big Bed" design competition and have the opportunity to get a set of big beds designed for you by Shuang Hu Furniture, which are tailored for you personally;

Shuang Hu 520, a group purchase project in the store, is Love Baby. During the activity, anyone who purchases Shuang Hu furniture products and pays the full amount, that is, from the date of payment to the date of installation (as of _ _ _ _ _ _), can enjoy the cash back of the full amount at the daily interest rate of _ ‰. This group purchase project can be held on May _ _ _. Customers with group purchase tickets can enjoy the group purchase price, and customers without group purchase tickets can purchase at normal prices.

Buy a big bed and send a boutique wedding home textile. During the event, you can get a set of fine wedding home textiles by purchasing a regular big bed and mattress.

(Home textile products are purchased by specialty stores)

Buy furniture and send home appliances. During the activity, buy regular-priced products and send a juicer with full RMB.

During the activity, buy regular-priced products and send them to the microwave oven for over _ yuan.

During the activity, buy regular-priced products and get a full-automatic washing machine at least _ yuan.

During the activity, buy a hanging air conditioner with a full price of _ yuan.

During the activity, consumers who come to the store to buy Shuang Hu products have the opportunity to enjoy outdoor billboards or bus stop signs for 3 days in the urban area. Can be used to express love, propose marriage, etc. If there are a large number of participants, this activity can be carried out in the form of a lottery. Conditional stores can participate in this activity, and urban areas need to provide 1 or 2, and the cost of screen replacement is borne by the stores.

Activity stunt 1, tell your love to win ipad gift 2, go to Shuanghu to make a wedding car with extended Hummer 3, and buy furniture to send the whole family to a stop.

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time problem

The market center issues an activity plan.

Template of promotional materials released by the company.

All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.

Finalize the promotional materials for each region.

-Specialized stores produce promotional materials.

Publicity and implementation.

-Activity execution.

Activity evaluation submission.

(The company will conduct spot checks on the implementation of exclusive store activities on the website, and branches that fail to implement activities according to this activity node or fail to implement them properly will be punished. )

Eight. Activity organization

Person in charge of working functions of the working group

Commander in chief 1. Responsible for the decision-making of this activity.

2. Responsible for the appointment and work distribution of the working group.

3. Responsible for government coordination

Public relations group 1. Responsible for the examination and approval of the activity program.

2. Responsible for the implementation and approval of venues.

3. Be responsible for the approval of floats, arches, floats and teams.

4. Be responsible for the follow-up of activities.

Ad group 1. Arrange the advertising cycle according to the advertising schedule.

2. Make advertising materials according to the advertising design template.

3. Supervise the release and implementation of advertisements.

4. Organize and arrange temporary promotion personnel and waist drum team personnel.

Product group 1. Responsible for promoting the implementation of the project.

2. Be responsible for the statistics of unsalable products as this special sale.

Sales group 1. Responsible for pricing active products.

2. Be responsible for the publicity and implementation of the details of this activity.

3. Be responsible for order statistics and tracking.

Nine. bill of materials

Ten, the store atmosphere layout

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