Five planning schemes for the opening of new stores

# Planning # Introduction In order to ensure the smooth development of work or things, we need to make a plan in advance. The contents of the plan are mostly related to the work of superiors and subordinates, and are generally distributed in the form of "file headers". The following is the new store opening plan compiled by KaoNet. Welcome to read!

1. New store opening planning scheme

I. Purpose of the new store opening promotion 1. First, quickly gather popularity, and popular activities can be effectively held, which is the premise of the opening activities.

2. Second, the promotion of stores and products. Activities must focus on stores and products.

3. Third, the shaping of store cultural brand. Each company's cultural brand has its own characteristics, so consumers' cognition of brand culture in activities is very important.

Second, the requirements of the activity content

1. The content of the activity should be concise and specific: store address, product category, time and place of the activity, brand culture and other information. It should be conveyed to consumers first and can be easily remembered by consumers.

2. The content of the activity should be entertaining and interactive, so that everyone will want to participate in the activity after seeing the publicity of the activity, and people who come to the activity site should also participate well.

3. The content of the activity should be promotional: the purpose of the opening activity is not to make money, but mainly to let more consumers experience and feel in the store, so it is necessary to really give profits to consumers and not play word games, so as to truly achieve the purpose of the activity, attract consumers' attention as much as possible, stimulate their desire for consumption, and thus increase the goodwill and viscosity of the store.

Third, the specific content of the activity.

1. Activity time and cycle: the time is Saturday, Sunday or holiday, and the cycle is 9 days (2 Saturdays and 2 Sundays).

2. Theme of the event: The theme should be novel and reflect the characteristics of preferential promotion.

3. Promotion plan:

Activity 1: Be polite when entering the store. In order to attract consumers, you can give exquisite gifts as long as you arrive at the store, and there are promotional contents on the gifts.

Activity 2: reduce or send the full amount, and you can set several levels of money. The more you spend, the more affordable you are.

Activity 3: Part of the special price, the discount must be large enough, so as to be attractive enough.

Activity 4: membership card, and enjoy more discounts when you apply for membership card during the activity.

Activity 5: Diversified promotion and cooperation with cinemas, KTV and libraries.

Activity 6: Draw a lottery. Anyone who enters the store has a chance to draw a lottery. We must set up several big prizes to attract consumers.

When we do any activities, we should give profits to consumers as much as possible, so that such opening activities can play a icing on the cake.

Fourth, the evaluation of promotional activities.

During the activity, there must be a special person to supervise and record the whole activity, and make a scientific analysis or summary after the activity, so as to accumulate experience for future activities.

The implementation details of the whole promotion are put in place, such as carefully preparing promotional activities, carefully arranging goods and promotional items, and hanging promotional materials. The implementation of promotional activities must fully create a promotional atmosphere to ensure that customers experience the freshness of fashion shopping, and shop assistants and promotional personnel should be good at guiding.

2. New store opening planning scheme

1. Commencement date: 20xx year165438+1October 3.

Second, the service focus and target

1. Western food, Chinese food, coffee, tea, drinks and desserts;

2. High-end enjoyment, mass price;

3. Birthday party, classmate party, business party;

4. Individualized young people who pursue fashion, taste and quality.

Third, the open day activities

1. Hold a coffee tasting. Guests are invited to be guests with the exquisite invitation letter issued by the boss, and other customers can taste the special drinks (the smallest coffee and drinks made in disposable cups) in the products for free.

2. All consumers who enter the store on the same day can enjoy a 15% discount (note: wine is not discounted).

3. You can get a 10 yuan voucher from our store when you shop in 68 yuan on that day.

4. Give the customer a side meal (cake, dessert, pizza, etc.). After spending all the money in 88 yuan.

5. Create an atmosphere: colored balls, firecrackers, fireworks, paintballs, music, etc. Create a scene atmosphere.

6. Spend more than 168 yuan, issue VIP cards and stored-value cards, and record the membership information in detail.

Fourth, opening promotion.

1. Distribute promotional leaflets (with vouchers: vouchers and discounts cannot be enjoyed at the same time).

2. Online publicity: Publish publicity on Weibo, WeChat and QQ groups, and put forward preferential policies during the opening period.

3. Send VIP cards and stored-value cards (the invited guests are sent by the boss).

4. Make publicity banners, posters, X-shaped brackets, etc.

Verb (abbreviation of verb) promotion policy

1. Make1vouchers from 0 yuan, 20 yuan and 50 yuan.

2. Within the first week of opening, if you spend 128 yuan, you can send a special coffee, drink or dessert in the store.

3. Spend 168 yuan and give away a membership card or stored-value card.

4. Within the first week of opening, if you spend 168 yuan, you can get lovers' roses and coffee cups of other people who can't see the relationship (of course, our logo is printed).

Cost budget of intransitive verbs

Estimated expenses (promotional materials, gifts, opening decorations, etc.). ) According to the in-store plan.

3. New store opening planning scheme

I. Purpose of the activity 1. Establish the public image of the store and win the attention of consumers.

2. Gather popularity through opening activities, show the image of the store, and improve visibility.

3. Attract the public's attention through unique activities and use the public to improve the communication effect from the media.

Second, the activity objectives

For xx members, xx sprinters, xx sprinters' 10% discount card target and xx sprinters' 8.5% discount card target.

III. Contents of activities

1, before the event:

3 days in advance, the WeChat backstage pushed the new store to open, and the members forwarded the praise. For every yuan of praise, if you accumulate 25 likes, you will lose 50. (With a screenshot of WeChat, vouchers can only be deducted from the regular-priced goods in the store) SMS pushes existing members to inform the new store opening activities.

2. Building the shopping mall atmosphere on the day of the event (industry example):

① Sports brand store:

On the opening day, the yoga instructor was invited to perform yoga in front of the store in brand sportswear, and five yoga moves with different difficulties were set up, which all customers in the past could participate in. Complete three actions to get a sports card, and complete five actions to get a Zhang Guanjun card. The limit is 10.

② Children's wear store:

Set up a red carpet catwalk in the children's store, and customers who want to participate in the catwalk after purchasing goods can enjoy a 10% discount and a 10% discount. You can buy shoes with clothes and clothes with shoes and other accessories in the store. ) Improve the customer experience and increase the probability of joint consumption.

(3) During the activity, customers bought goods full of 350 yuan and presented a pair of sports socks with a mantissa of 6 and a sports bra with a mantissa of 8.

④ Set up exclusive products for members, and you can get double points by purchasing this product.

3. Terminal layout:

①: Welcome guests and shopping guides are set in the store.

②: Set up a business publicity desk, display promotional materials and gifts, assign special personnel to provide consultation, register micro-members, and distribute lottery tickets and gifts.

③: A cartoon basketball doll display platform (which can take photos of faces) and an activity content display platform (Yi Labao) are set at the entrance, and a POP flag is hung at the top.

4. New store opening planning scheme

First, the opening of the baby store Purpose: The opening of the Kissing Angel Mother and Baby Store was very popular.

1, through the public image of the maternal and child store, won the attention of major media.

2. Gather popularity through the opening activities, show the brand-new image of the maternal and child store, and raise awareness.

3, through the opening activities, strengthen the local influence of maternal and child stores, and promote sales.

4. Attract the attention of the public and the media through unique activities and improve the communication effect.

Second, the early baby shop promotion:

The success of the opening activities of the baby store depends on whether the publicity in the early stage of the baby store is in place. Only by doing a good job of early publicity can we ensure the success of the opening activities. We should have this awareness ideologically, and we would rather postpone the opening of the business than be careless in the early publicity.

The way and specific operation of pre-publicity:

1, community publicity: this is the most direct and effective means of operation.

2. Newspapers with leaflets: The leaflets should be designed at a glance and the theme of the event is obvious.

3. Temporary notice from newspapers and TV media: The publicity in the week before the start of the event is generally temporary and concentrated, so it is very important to build momentum.

4. SMS platform opening notice: it does not need to fly all over the sky, and it is concentrated in maternal and child hospitals, communities and kindergartens, that is, positioning and sending.

5, of course, combined with the actual situation at that time, you can also take other effective methods to promote.

Third, the design of the publicity content of the opening activities of the baby shop:

The promotion of baby shops needs a relatively low-priced product to attract customers and detonate the market. This price needs special emphasis and eye-catching At the same time, the design of promotional content should be relatively lively, such as price discounts and promotional gifts. And even take lottery, lottery and other ways.

Four. On-site arrangement for opening activities of baby store:

1, arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used, and the momentum must be great. At the same time, the gifts should be placed with momentum and piled up in a big pile, giving people the feeling that there are many gifts and they are very valuable.

2. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can also attract the attention of all citizens and even the media, and it is also a supplement to the atmosphere of the scene.

3. On-site billing personnel should be arranged in place. In addition to the billing page, they should also be responsible for maintaining the order at the scene, that is, the salesmen who entered the community in the early stage will invoice, which can eliminate the strangeness of the publicized customers.

4. Direct these customers to the mother-baby supplies store, and make psychological preparation for signing the bill, with a high success rate. The number of shopping guides in pregnant and baby shops should be sufficient, and logistics personnel should also be arranged in place.

5. Pay attention to the weather, arrange water and electricity reasonably, designate special personnel to be responsible for different product areas, and prepare and supplement relevant information.

5. New store opening planning scheme

1. Activity background: This is an era when creativity is precious and the former is constantly changing. Xx is trying to get rid of its commodity image to the public. Instead, it carries more connotations of artistic creation, as well as spiritual colors and seemingly random collocation methods to contrast the effects created by different occasions. Xx has rediscovered the classic charm, elegance, nobility, sexiness and mystery in the fashion world ...... those timelessness branded by the times. At this moment, it seems more and more charming, which reawakens our admiration for classic femininity.

Second, the purpose of the activity:

1. Establish the public image of xxx store and win the attention of customers.

2. Establish the brand image of DISENIS through opening activities and enhance brand awareness.

3. Strengthen the influence of Desenis store through opening activities, and lay a solid foundation for later sales.

4. Attract public attention through unique activities and improve the communication effect.

Third, the target audience:

1, upstart, a city that loves fashion and pursues taste.

2. Upper-middle class people who have certain opinions on life and fashion.

Urban women aged 3.28-45.

Four. Activities:

1, 88% discount for the whole audience during the opening period.

2. During the opening period, if there are enough goods to enter the store and spend 888 yuan, a xxxx VIP card will be presented.

3. Gift 100 yuan for shopping above 400 yuan, 200 yuan for shopping above 800 yuan, and so on.

4. With the invitation letter, the customer can get a commemorative gift from xxxxx.

5. Wonderful fashion show on the opening day of 5.DC.

Verb (abbreviation of verb) promotion strategy:

1. On the opening day, a special fashion show was held, and the general manager and manager of xxxxx were invited to cut the ribbon for the opening, which brought new feelings to the invited guests and target consumers and directly and vividly demonstrated the charm and taste of XXXXX brand.

2. Give full play to the advantages of activities, and invite general manager xx and manager xx of Hunan Branch for live entertainment to enhance brand awareness and reputation.

3, brand culture quarterly and image advertising tape (VCD CD) with the promotion.

4. Send invitations (500 copies) to people with spending power in government agencies, large enterprises and institutions, and indicate that you will receive exquisite gifts at the store on the opening day with the invitation 1 copy.

Six, operation details:

DC fashion show

1, the size of the theme background (time staggered journey) is to be determined.

2. Stage construction, lighting, speakers, 6 models, schedule, etc. (provided by model company)

3. Several small themes of catwalk.

Time-staggered journey (big theme)

Crossing is just visiting, looking for the energy of the past, exploring creativity while waiting, and being reborn in creativity. The world is changing, and the classic eternity is precipitated in the flow of time, just like the treasure of the river of wisdom. Let's look for it again in the time-staggered journey.

Such precious wealth has become the source of inspiration for our creation. After the magical and creative game, the historical classics are reborn in my hands again, emitting more dazzling light.

Garbage Shang Feng

The wheel of nostalgia can be traced back to the 1990s, when decadence used to be beautiful, as GRUNGE pointed out, such as the appearance of mixed soil and gasoline. Tired of extreme exquisiteness and elegance, urban young people began to get rid of their inherent concepts, seek a primitive or even broken feeling, try to establish a kind of incomplete beauty, find perfection in imperfection, and re-establish a new generation of aesthetics.

Mysterious garden

For the goal, we running all the way forward. How many beautiful traditions have we forgotten? In this season, it has become a new fashion to regain the traditional spirit, just like those ancient deep houses and mysterious gardens in Britain, which contain countless spiritual treasures waiting for us to explore. Inheritance does not mean nostalgia. Under the pace of the times, the new inheritance is to respect, learn and reorganize, and combine new effects from a modern perspective.

Urban tribes

Nature is a treasure house of our inspiration. When we embrace nature, we collect treasures everywhere like Bohemians. After modern technology processing and polishing, the original treasure shines like a brick. Our worship of nature is no longer simply imitating shapes and patterns, but a further exploration of nature. We will gain a deeper inner spirit-a life full of opportunities, freedom and diversity.

neoclassicism

Back in time, classics have stood the test of time and passed on beautiful moments. Elegant classical women's handsome and tough court style became inspiration, but the reappearance of classicism made them younger and more modern, showing a perfect new look of fashion.

Modern sky

The perfect combination of sexy, mature and rebellious shows the perfect epitome of the modern style in the 1980s. In today's economic downturn, let the perfect once again interpret the once crazy classics, experience the beauty of the glorious period, forget the troubles with desperate openness and optimism, and bravely meet the future challenges.