Year-end promotion plan model 1500 words.

In a blink of an eye, the activity is coming, and we need to prepare the activity plan in advance. Activity planning helps to carry out activities better. Now you must not forget to write this activity plan! Have you finished your activity plan? I specially took the time to collect it for you and give me a model essay on the promotion plan at the end of the year. Welcome to read the collection and share it with people around you!

Model Year-end Promotion Plan Article 1 I. Theme of the event

Family is priceless, and love me is rewarded.

Second, the activity time

Xx, XX, xx to xx, xx

Third, the object of the activity

Husbands (or boyfriends) of participants and members of beauty salons

Four. Activity content

During the activity, all female friends can win 30 best love words awards, and choose their own best love words to express various rewards. All female friends who participate in the selection can get a beauty salon experience voucher (or a RMB voucher), and they can get beautiful prizes by participating in the lucky draw; The results of the selection were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the most popular love story award, the most simple love story award and the most humorous love story award. Winners can get free western restaurant couple package (or free couple movie package); At the same time, select several winners to participate in the selection (awards and prizes are determined by the beauty salon).

Verb (abbreviation of verb) activity promotion

1. Key time for publicity: five days before the event.

2, propaganda means:

A, send a list (theme: a letter to a man,);

B, hanging banners (activity theme);

C. Post or display posters (activity descriptions) at the booth;

D. newspaper clippings;

E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;

F, others

Remarks on intransitive verb activities

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love;

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

At the end of the year, the psychological process of consumers can be divided into seven stages: concern, interest, association, desire, comparison, conviction and decision. During the New Year, consumers have stronger consumption desire, faster decision-making, clearer shopping goals and objectives, and advertising space attracts investment. In other words, the time of psychological changes of consumers in these seven stages will be greatly shortened. Effective communication with consumers is a process of conveying new year promotion information to consumers through vision, language and demonstration, grasping the moment of consumers' psychological changes, and prompting consumers to quickly form purchase decisions.

During the New Year promotion, in order to avoid the long and disorderly information transmission and disturb consumers' audio-visual, we should choose a single simple theme to transmit the promotion information. Grasp the mentality of customers seeking good luck. During the Spring Festival, everyone is looking forward to good luck in the coming year, and shopping for new year's goods also hopes to get a "mouth color" and pray for wealth. Folk activities such as posting Spring Festival couplets fully embody this cultural connotation, and at the same time, they also create the prosperity of the holiday commodity market (for this time, giving gifts). The New Year is a reunion festival for China people, which shoulders important social functions such as etiquette exchange between relatives and friends, emotional contact between colleagues, and venting good feelings. Corresponding to visiting relatives and friends, greetings and family reunion is the prosperity of the new year's goods and gift market. (Li He, foreign wine, health care products, these high-profit goods should be displayed more and decorated with effects. ) Buy atmosphere, feelings, services and benefits. The festive atmosphere greatly stimulates people's desire and impulse to consume (this is also a good opportunity for supermarkets to sell new and exotic goods)

One: the promotion of new year's goods is nothing more than price reduction, bundling, giving away, redemption and other forms.

You can gradually approach consumers through various information communication methods to achieve sales targets:

1。 Media communication. This is a traditional way of information transmission and communication with consumers. Activities and group purchases are introduced through media that can influence the consumption behavior of target consumers, such as radio, television and newspapers. The choice of media, the frequency of sending and the theme of sending each time depend on the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotion, which is the first step to promote consumption.

2。 Vivid sales. Vividly arrange the shelves, stacked display, POP layout and environmental atmosphere in the store to remind consumers of the information about promotional activities. In the process of vivid sales, we must pay attention to highlighting the theme and be clear at a glance. Generally, the exhibition should be in place from the first 3 days to the first 1 day. This way of communication not only deepens the atmosphere of the New Year, but also makes it more intimate with the people.

3 。 Personnel promotion. This is the most direct way to communicate with consumers. Set up activity exchange points or direct sales inside and outside the store, and communicate the promotion information face to face to consumers through direct communication between promoters and consumers, so as to urge consumers to buy.

Second, according to the different stages of consumer psychology, different communication methods are adopted.

Each of the above communication methods has its own different characteristics. We should choose different communication methods according to different stages of consumers' psychology, but this connection needs flexibility. We should pay attention to the following characteristics:

1。 It belongs to the stage of attention, interest, association and desire: it mainly uses media and market shocks to guide consumers to the terminal.

2。 It belongs to the stage of desire, comparison, conviction and decision: vivid and personalized promotion methods are mainly adopted to urge consumers to form a purchase decision quickly.

During the New Year, about 50% consumers come into the store just to buy other goods, or because they have to buy such goods without any promotional information. So vividness and personnel promotion are very important.

3。 Commodities with high profit for New Year's Eve should be displayed in the form of stacks, with strong impact and momentum. Pay attention to the shape of stacks, which can be designed with the traditional festive image of China.

Third, do a good job in the display of shopping malls and supermarkets.

Display includes all the display points in the store, such as shelves, counters, piles, special shapes, freezers, etc. The conventional display standards of these display points should pay attention to color matching in addition to the comparison of top light and bottom heavy, first-in first-out, and products of various brands. In addition, in the New Year promotion activities, we should pay attention to the following main principles:

1。 The principle of consistency means that all exhibition points express the information of this promotion during the promotion period, and shall not contain other non-promotion information or outdated information.

2。 The principle of highlighting the key points refers to focusing on the core brands and packaging of this promotion. It can be embodied by centralized display, increasing the proportion of display and setting up special display space.

In the actual operation process, stores should seriously adhere to the key to good display, because even the best display standards and principles are also reflected through the actual display operation. The problem often encountered in new year's goods is that due to the large sales volume, the products piled up on the stacking or shelves will not be occupied by customers for a long time, and it is too late to replenish or replenish.

Year-end promotion plan 1 model article 3. Promotion time

20xx month x day -20xx month 26th.

* * * Seven days (20th to 26th)

Two. Theme of the event

Return the goods at half price to welcome the new year.

Three. Activity content

Main activities: welcome the new year at half price.

10.7 days, half-price refund for one day: that is, one day is randomly selected from 7 days, and 50% of the shopping receipts are returned to all customers who shop on that day, and returned in the form of coupons;

2. The refund amount of a single shopping receipt shall not exceed 5,000 yuan;

3. On the first day of the first month, the notary will randomly select one of the seven days, or it will be determined by the shopping mall (you can choose the day with the lowest transaction volume);

4.65438+1From October 26th (the first day) to February 5th, you can get 50% of the shopping vouchers on the spot with the shopping receipts drawn by China and Japan;

5. Shopping vouchers must be consumed before February 15, and will be invalid after expiration;

6. Except for household appliances, telecommunications and other commodities (clearly stated in the mall poster);

Feasibility: return 100% one day out of seven days, which is equivalent to 8.6% discount of the whole audience; 50% return is equivalent to 9.3 fold of the audience. Coupled with the use of coupons for re-consumption, the actual cost is actually very low.

Auxiliary activities

1. Sale for men and women;

2. Children's shopping malls send books;

3. Factory promotion activities.

Activity promotion

1. Newspaper advertisement:

2. Radio advertisements:

3. Activity banner

4. Live lanterns

Cost budget (omitted)

Choose the right store;

1 The store attaches great importance to this product and has a strong willingness to cooperate. It is willing to cooperate with the factory in promotion, stocking, display, profit-making, publicity and pricing (

In particular, we must be cautious when cooperating with supermarkets that are famous for smashing prices);

2 large flow of people, good image and good geographical location;

3. The positioning of the supermarket is consistent with the positioning of the customers in its business circle and the promotional products and the target consumer groups.

For example, the glass bottle soda promotion shop is selected in the family area or near the school; Leisure products are promoted in high-profile supermarkets or aristocratic houses in the city center.

Supermarkets in downtown and downtown areas.

2. Promotional policies with incentives;

1, a great teacher makes a great teacher: eliminate the negative impact of disguised price reduction promotion in the name of holiday gifts and new products;

2. Effective publicity:

ü The "event name" should be attractive and easy to spread:

For example, a rice wine manufacturer promotes its products for heating and drinking in a hotel, and the promotion is called "Plum Cooking Wine Hero".

Nestle plus coffee to send coffee cups is called "Happy Red Cup Send (Ode)";

ü The nickname of the gift should be loud:

For example, KFC's star plastic man was named "Super Cool Ball Party"

(4) should improve the value of gifts:

Such as: colorful summer anti-ultraviolet secret solar fan;

ü Limited catalytic talent:

Consumers always buy up and don't buy down, so that consumers can see that there are not many gifts piled up at the event site, but there are many empty gift boxes next to them. This feeling of "coming late without a gift" will greatly promote the desire to buy;

3. Try not to give the same product (such as "buy two and get one free") to avoid the suspicion of selling goods at a reduced price. In this way, the target consumers may not be hit, but the low-income consumer groups may be hit.

4 Mature brands can be used to drive new brands to bundle sales, but it should be noted that their grades and positioning must be at the same level (if old brands have already faced,

All kinds of brand crises and outdated images are not desirable).

Sprite is one of the main products of Coca-Cola Company, especially in second-and third-tier cities. Eye-catching is another new brand launched by the company after Sprite and Fanta, and its target market positioning is similar to that of Sprite. Eye-catching listing and Sprite bundled sales have achieved good results in the secondary and tertiary markets; The famous Zhu San Company introduced new products and bundled them with the old product Zhu San Oral Liquid. However, its old products are too optimistic about consumers because of long-term advertising demands, and at the same time face major complaints from consumers, and their brand image is poor. Tie-in with new products held them back and ended in failure. The promotion policy for consumers should not be too high, and various choices should be provided.

Such as: purchase

1 bag/bag send transparent key bag;

Buy 2 packs/pack for highlighter;

Buy 5 packs and send a set of darts toys;

Buy 1 box and get a free T-shirt.

6. The principle of finiteness.

When you cooperate with the supermarket to buy gifts and special promotions, you must pay attention to defining the limit in the promotion agreement, otherwise the supply of gifts/special commodities will be insufficient during the promotion period, and you will face the danger of fines and clearance.

3. Select appropriate product items, advertising products and gifts;

1 design principles of advertising products

④ The style of advertising products should conform to the psychological characteristics of target consumers:

For example, the keynote of sports beverage publicity materials: alliance with sports events, full of vitality, and rapid replenishment of physical strength;

The propaganda direction of low-priced food: more affordable, heavier, more eggs and more nutritious;

The propaganda style of children's products: products are delicious/easy to use, gifts are fun, and cartoon demands;

ü Promotion pop price list and content: event planning

The promotional price and the original price are marked at the same time to show the difference; Try to reduce the text, so that consumers can read the whole text in three seconds and clearly know the promotion content;

(4) skillfully write specials:

Some city price bureaus stipulate that posters should not be marked with the words "original price and special price comparison". In this case, consumers can write the most unsalable flavor as the original price, and the remaining flavors as the preferential price (such as seafood flavor 2 yuan/bag, the remaining flavors 1.8 yuan/bag).

ü Famous teachers: being labeled as "excuses" such as listing new products and giving gifts on holidays;

Paragraph 4 of the year-end promotion plan 1, clothing year-end promotion plan cash back.

Cash back refers to how much to buy and how much cash to return on the spot when the terminal store promotes sales. For example, buying 200 yuan back to 20 yuan is like giving a 10% discount. This promotion method is widely used in shopping malls, and it is very attractive because of direct cash return. However, when doing promotion, we should pay attention to the amount of cash back, not exceeding the limit, which is attractive (more exciting in the school channel of the world factory network), so a reasonable amount of cash back is very important.

2. Clothing year-end promotion activities are snapped up in a limited time.

Shopping malls are used more, and they can also be used in larger shops, which can be used for publicity for about two days. You can hang banners in advance, and the real promotion time can be limited to one day. Generally, product discounts are relatively low. If the number of new products is small, you can continue to apply to the company to achieve a certain influence and find a good theme, such as full-court decoration, facade relocation, store celebration and so on.

Lottery promotion of clothing year-end promotion plan

It refers to the use of consumers' psychology of seeking excitement and winning prizes to win cash, prizes or commodities through lottery, which has a direct pulling effect on sales, can attract new customers to try to buy, and urge old customers to buy again or again, thus promoting product sales.

Lottery promotion is the most common promotion method in our daily life. Whether it is a big brand or a brand newly entering the market, lottery promotion is a tried and tested promotion method.

3. Special price cycle of clothing year-end promotion plan

Fixed promotion time allows consumers to form a habit, focusing on special sales (more exciting is the school channel of the World Factory Network), such as the special promotion day every Saturday, such as the special promotion every month, put the regular-priced products into the warehouse, and then replace all the products after the promotion, and display them well, mainly to digest the inventory. Larger stores have larger stocks, so you can try special prices.

4, clothing year-end promotion plan discount.

Some shopping malls implement 60% discount sales, but another way, such as 50% discount or 20% discount, attracts many people to buy, which captures people's psychology of liking more discounts. Shops can also borrow, for example, members can get a discount, for example, they can get a 10% discount if they buy more.

5. The clothing year-end promotion scheme is directly discounted.

It can quickly boost sales in a short time, get quick results, increase consumers' purchases, and have the greatest impact and temptation on consumers. It is the most common and effective promotion strategy adopted in direct discount promotion.

At present, under the condition of low market integrity, there are promotions and consumption traps everywhere (more exciting in the World Factory School Channel). In the face of the turbulent market environment, as consumers, sometimes they can't tell the truth from the false, and they feel a little at a loss in the face of numerous promotional activities.

Therefore, in such a big environment, commodity discount is the most direct method and the most acceptable method for consumers. The disadvantage is that it can't solve the fundamental marketing dilemma and can only bring short-term sales promotion.

Can't solve the deep-seated problems of marketing; At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product declines, it is unlikely to return to the level where it was not discounted before. Arbitrary discounts will hurt consumers' loyalty to the brand.

6. Off-site promotion of clothing year-end promotion plan

The promotion in different places mainly attracts popularity through the flow of foreign personnel and specialty products, and can also bring customers to the store to promote other products, killing two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use the promotion outside the store, and the effect is good. It needs a lot of floats to form a momentum, and there should be attractive content around the floats to make posters.

If there is a relationship, you can also contact the mall to make a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can not only shade the sun, but also prevent rain. Also pay attention to the relationship with the urban management, get approval, and avoid unnecessary trouble.

7. New product promotion in the clothing year-end promotion plan.

It is common to promote new products in underwear stores as soon as they are on the market. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

Article 5 Cash Back of Year-end Promotion Plan Mode

Cash back refers to how much to buy and how much cash to return on the spot when the terminal store promotes sales. For example, buying 200 yuan back to 20 yuan is like giving a 10% discount. This promotion method is widely used in shopping malls, and it is very attractive because of direct cash return. However, when doing sales promotion, we should pay attention to the cash back quota, not exceeding the limit, which is attractive. Therefore, it is very important to formulate a reasonable cash back quota.

Limited time rush purchase

Shopping malls are used more, and they can also be used in larger shops, which can improve publicity for about two days. You can hang banners in advance, and the real promotion time can be limited to one day. Generally, product discounts are relatively low. If the number of new products is small, you can continue to apply to the company to achieve a certain influence and find a good theme, such as full-court decoration, facade folding, store celebration and so on.

Lottery promotion

It refers to the use of consumers' psychology of pursuing excitement and winning prizes to win cash, prizes or commodities by lottery, which strengthens the desire to buy a product, has a direct pulling effect on sales, can attract new customers to try to buy, and urge old customers to buy again or again, thus achieving the purpose of promoting product sales.

Lottery promotion is the most common promotion method in our daily life. Lottery promotion, whether it is a big brand or a brand newly entering the market, is a tried and tested promotion method.

Special price cycle

Fix the promotion time, let consumers form a habit, and focus on special sales, such as the special promotion day every Saturday, such as the monthly special price, put the products with regular prices in storage, and then replace all the products after the promotion, and do a good job of display, mainly to digest the inventory. Larger stores have larger stocks, so you can try special prices.

Fold up and down

Some shopping malls offer 60% discount, but they use another way, such as 50% discount and 20% discount, which attracts many people to buy. This captures the psychology that people like discounts. Shops can also borrow, for example, members can get a discount, for example, they can get a 10% discount if they buy more.

Direct discount

It can quickly boost sales in a short time, get quick results, increase consumer purchases, and have the most impact and attraction to consumers. Direct discount is the most common and effective promotion strategy in promotion.

At present, under the condition of low market integrity, there are promotions and consumption traps everywhere. As consumers, in the face of the turbulent market environment, sometimes they can't tell the truth from the false, and they are a little at a loss in the face of numerous promotional activities.

Therefore, in such a big environment, commodity discount is the most direct method and the most acceptable method for consumers. The disadvantage is that it can't solve the fundamental marketing dilemma and can only bring short-term sales promotion.

Can't solve the deep-seated problems of marketing; At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product falls, it is unlikely to return to the level without discount before. Arbitrary discounts will hurt consumers' loyalty to the brand.

Promotion in different places

The promotion in different places mainly attracts popularity through the flow of foreign personnel and specialty products, and can also bring customers to the store to promote other products, killing two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use the promotion outside the store, and the effect is good. It needs a lot of floats to form a momentum, and there should be attractive content around the floats to make posters.

If there is a relationship, you can also contact the mall to make a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can not only shade the sun, but also prevent rain. Also pay attention to the relationship with the urban management, get approval, and avoid unnecessary trouble.

New product promotion

It is common to promote new products in underwear stores as soon as they are on the market. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

Holiday sales

There are many festivals in China, which are good reasons for people to promote sales, such as New Year's Day, Valentine's Day, March 8th Women's Day, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and so on. Because the consumption power surged during this period, it was the golden age of underwear sales, so every store wanted to seize this opportunity and seize the market. There are also various competition modes, which can be discounted or given as gifts. It is best to match the promotion, the banner at the door is more conspicuous, and the promotion information of the members will be better.

Theme promotion

Theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers feel that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc. Everything happens for a reason, especially promotion. It is not clear that sales promotion can't attract customers' approval. There is a good saying, "there is no reason to create a reason to promote sales."

It refers to the cooperation between two or more brands or companies to carry out promotional activities, generally between two well-known brands, emphasizing the strong alliance to achieve a win-win goal. Basically, it is difficult for two unequal brands to jointly promote.

Marketing alliance

Clothing stores can promote sales together with cosmetics, beauty salons and women's clothing stores. This interactive promotion method can effectively integrate the resources of the two brands, concentrate their advantages, make the promotion activities bigger and better, and save the funds of both parties to a certain extent. It is a good way.

However, it should also be noted that the choice of partners must be product-related. In addition, when exchanging gifts, both parties should pay attention to holding promotional activities on the principle of equivalent conversion and cost sharing.

consumption coupon

Coupon promotion can be done not only on holidays, but also on weekdays.