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What are the advantages of short message group sending compared with traditional media?
Mass sending of commercial short messages refers to a new e-commerce mode that transmits data through mobile communication networks and uses mobile terminals to carry out various business activities. If you have ever delayed the opportunity to start a business because you can't handle your work in time, you can try the latest mobile commerce technology. Suppose you are the manager of a company. When you access the Internet, you can conduct various business operations effectively. You can send business messages by fax, send and receive emails, learn about the company's schedule and transaction changes, log in to the company's network system, realize real-time and effective voice communication, upload and update databases through wireless networks, etc. It can send business short messages efficiently, without the cost of network construction, saving a lot of operating expenses for the company's e-commerce. At the same time, business activities can be carried out efficiently and quickly anytime and anywhere, which greatly improves the operational efficiency of enterprises. The advantage of mass sending of commercial short messages is 1, which is fast: the spread of short message advertisements is not limited by time and region, and it is the same in any province and city in China; Send millions of mobile phone users, and even receive advertising information immediately after sending. The contents of advertisements can be changed at any time, so as to ensure that the latest information is disseminated to consumers in the shortest time. 2. Focus and high return: SMS advertising directly affects the people with the most consumption power. The same product can easily transmit different advertising information according to different audiences, so as to stimulate customers' desire to buy to the maximum extent. 3. Investment province: SMS advertising breaks the pricing rules of traditional advertising media, and advertisers set their own expenditure budgets and deliver them to target customers. The form of communication is fashionable and novel. 4. Accuracy: The biggest feature of SMS advertising is that it goes directly to the receiver's mobile phone, delivers information "one-to-one", and is compulsory to read, with strong timeliness and 100% reading rate! In the limited time of media contact with people, the contact frequency between people and advertisements can be improved. 5, communication: SMS advertising has a strong communication, fast, instant delivery in one minute, spread to ten thousand people in an instant! The receiver can take the information with him, consult the advertiser at any time, read it repeatedly when necessary, and send it to interested friends at any time. 6. Flexibility: The release time of SMS advertisements is extremely flexible. Advertisers can flexibly choose the release time of advertisements according to the characteristics of products, even accurate to specific time periods. 7. Interaction: SMS advertising allows owners to interact with sales terminals and mass media. Through these, SMS users can participate in business interaction, and SMS advertisements greatly increase the opportunities for people to participate in interaction. 8. Low cost: The publishing cost of SMS advertisements is very low. Compared with the advertising cost of hundreds of thousands or even millions of traditional media, the cost of SMS advertising is almost negligible. Submitting SMS advertisements through SMS platform is cheaper than sending SMS directly by mobile phone, which greatly reduces the advertising cost of advertisers. 9. Strong instant sensation effect: It has an instant sensation effect unmatched by other advertising media! 10, novel form: SMS is a creative and brand-new direct advertising form based on modern mobile communication. Compared with telemarketing, SMS is a non-voice communication method with fashionable content. The application scope of SMS is 1. Real estate developers: new buildings are opened, and the promotion discount is 2. Member clubs: club information, new business, preferential activities, professional skills, party notice 3. Insurance company: salesman's notice, latest insurance products, company information, premium reminder, settlement notice 4. Hospital: the latest hospital information, specialty advantages, new business, health knowledge, review notice 5. Beauty salon: latest product (service) information, promotion activities 6. Catering/Entertainment: The latest product (service) information, preferential activities 7. Retail business: mall information, shopping. Travel companies: travel routes, quotations and discounts, feedback from overseas tour groups or ground crew. 9.4S shop/auto repair: latest auto market information, maintenance knowledge, new business, maintenance notice 10, sales company: latest product information, promotion activities, etc. Promoters report promotion data 1 1, educational institutions: regulations and meetings. Vacation, tuition notice 12, real estate company: water and electricity, property fees and other payment notices, information and notices of community activities ● corporate office: meeting notice SMS confirmation, SMS schedule reminder, announcement subscription SMS, recruitment SMS contact, etc. ● Commodity circulation industry: notification of promotional activities in shopping malls, member management, supplier management, etc. ● Property management company: customer care, payment notification SMS, community announcement SMS, etc. ● Bank: enterprise reconciliation notice, internal information communication, external information exchange, SMS customer service, SMS account change notice, etc. ● Securities: winning short message notification, real-time liquidation information short message, stock evaluation short message, stock trading notification short message, real-time liquidation short message, etc. ● Hospital: SMS registration, hospitalization notice, consultation SMS, hospital health appointment, etc. ● Hotel: accommodation information, service information and room information; ● Catering industry: promotion and discount notice, VIP customer management, SMS lottery, etc. ● Member clubs: event notification, integral inquiry, customer care, etc. ● Travel companies: SMS member management, travel information release, group preferential notice, news of new travel routes, etc. ● Insurance: policy inquiry, renewal reminder, customer birthday reminder, premium calculation, etc. Agents contact customers through SMS to maintain customers; ● Industry and commerce, taxation: timely transmit all kinds of policy information to legal persons and taxpayers. ● Societies and associations: provide services to members through SMS, or send activity notices through SMS. ● Automobile sales and service: used to follow up buyers, provide professional maintenance knowledge services for car owners, and send event notices. ● Lottery center: lottery information, tester number information, betting information, etc. ● Auction house: notice of auction activities, member care, etc. ● Logistics industry: SMS confirmation of receipt, SMS confirmation of arrival, vehicle deployment, etc. ● Real estate industry: short message of listing information, short message of holiday greeting, notice of occupancy, etc. ● Power: monitoring information notice, customer payment notice, etc. ● Postal industry: foreign exchange receipt confirmation notice, EMS SMS confirmation, etc. ● Examination and training center: training notice, examination result inquiry, etc.
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