How to write the content of SMS advertisement?

1, the character specification is 70 characters in the national standard, including punctuation. 2. When editing the content, we should first pay attention to whether there are illegal words in the edited SMS (there are no sensitive words unrelated to national laws). 3. The company name is generally expressed by abbreviations, which can attract customers' attention and leave a deep impression. 4, the content should be concise and clear, to highlight the key points, to write the content of keywords. 5. SMS advertisements should be attractive, such as preferential information, discount information, gifts, etc. 6. It is best to indicate the address or telephone number of the merchant at the end of the short message, so that customers can easily find the merchant or call for advice. It's best to leave your phone number, generally don't leave your mobile phone number, because the landline number is a company behavior and the mobile phone number is a personal behavior, so the trust given to customers is different.