How can I send WeChat to get customers to reply?

Bankers' WeChat circle of friends is full of all kinds of product advertisements, and bankers' WeChat friends all have the literacy to withstand advertising bombing. Every holiday season, we will have the blessings of various products as scheduled, and kind customers will also politely greet and reply. For most customers who are highly immune to modern advertising, leaving advertising promoters in the circle of friends of marketers has been a great kindness to marketers.

With the increasing frequency of advertising push, the number of WeChat friends is decreasing silently. Most published information, even simple blessing information, is doomed to sink into the sea at the moment it is sent out and is directly ignored by customers.

As marketers, being habitually ignored is definitely not a good sign, which means that our image tends to be "mercenary" in the hearts of customers and lacks emotional maintenance.

So how can we send WeChat to let customers reply?

1. Swap places and imagine yourself as a customer.

Think of yourself as the receiver of information, and read the information you sent in your mind from the receiver's point of view in advance. If you don't even feel sincere about the information, it's pure spam. If you send such a message, you will not get a reply from the customer, but will discredit your image in the eyes of the customer.

2. Grasp the needs of customers

Sending messages is the same as talking face to face. Marketers should be responsible for everything they send and say. Therefore, if you know that the service provided in the information is not of interest to the customer at all, or you can't enjoy it because of the conditions, you can still push it to the customer. This will only make customers feel that the marketers at the other end of the network cable are careless and don't care about themselves. Communication pays attention to mutual respect, and it is difficult for customers who don't respect to release their respect for each other. On the contrary, if we connect the right services and product categories to the right customers, customers will naturally pay attention to the information we push!

Don't just think about customers when pushing advertisements.

There is an interest relationship between customers and marketers, but the emotional maintenance of flesh and blood will make their interaction more natural. After work, we will send customers some information that has nothing to do with work, so that customers feel that we are not only marketers, but also their friends. How can I ignore my friend's WeChat at will?

After posting a lot of advertisements on WeChat, I deeply reflected on why I always get "silence" from customers most of the time. Since the information is posted, I should aim at "getting a reply from the customer". Therefore, in the follow-up work, I will carefully send every WeChat and carefully manage the WeChat circle of friends.