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Is online movie crowdfunding really fake?
In 20 19, the annual box office of mainland films reached 64.2 billion, achieving a continuous growth of 10 since it broke through10 billion in 20 10. During this period, the domestic box office champion rose from several hundred million to 5.68 billion, making many people rich overnight. The booming film industry makes many people think that investing in movies is a very cost-effective investment, so film and television investment has become a craze in recent years.
20 19 Nezha, which won 5 billion box office, is a film made by crowdfunding.
1600 Investors raised 60 million yuan to support Jiaozi in making the domestic animated film Nezha. Based on the box office income of 5 billion, the investment of 60 million can get a return of about 2 billion, and the return on investment is as high as 330%.
Seeing the high return on investment of Nezha, will you also be interested in film crowdfunding?
But I still advise you that film and television investment is deep and it is not recommended for ordinary people to participate.
First, film and television investment is very risky.
In 20 19, there were nearly 70,000 movie screens in mainland China, and the number of people watching movies reached17.27 million. A total of 1037 films were produced throughout the year.
From the number of screens, movie attendance, annual box office, etc. China deserves to become the second largest ticket warehouse in the world outside North America, while the growth of the mainland film market is far from reaching the ceiling, and it is likely to overtake North America and dominate the global film market in the next few years.
In the past 10 years, China film market has made encouraging achievements, but problems are inevitable.
There are obvious problems in the richness and quality of domestic films. Even films like Wolf Warriors 2 and Nezha, which have achieved super-high box office in China, still can't go international and can't generate many overseas box offices.
Although the box office in 2065438+2009 was as high as 64.2 billion yuan, the cumulative number of films produced was as high as 1037. The top ten movies at the box office, with a box office of nearly 29 billion, only about 500 movies can be released, most of which are cannon fodder movies with a one-day trip to the cinema, with a total box office of 1 10,000.
Now there is no shortage of investment from big directors and big-name actors to make movies, nor is it for retail investors to invest. Large-scale productions like Great Wall 1 100 million are all invested by professional film and television groups, and it is impossible for ordinary people to share a piece of it.
However, films made by unknown directors, actors and screenwriters are likely to end in bad movies, and it is not known whether these films can be released. Investing in this kind of film is undoubtedly a waste of your own money, and the risk is too great for ordinary people to bear.
Second, there are various scams in film investment.
I have a friend who used to work in a company to attract people to invest in movies. His daily job is to fool laymen into investing with several unreliable film projects. Dozens of rough people in the company contacted investors as beautiful and handsome men, fooling some lonely old people and rich women. Even if you don't invest in movies, you will give a lot of gifts, just like the routine of selling tea.
Last year, the state issued a notice to prevent film investment risks. Generally speaking, amateurs who have no experience in film investment must beware of swindlers when investing in films.
Third, the film production cycle is long, and it takes a long time to return to the original.
In addition to the investment risks mentioned above, investment also needs to consider the duration of investment return. Just like Wong Kar-wai's filming "The Master", the script was planned for 12 years, and it was filmed for three years. After the film is released, it is estimated that it will take another year to divide the box office, and it will take more than ten years. If you invest from the beginning, can you guarantee patience for more than ten years?
Moreover, there are still many uncertainties in the screening of film and television dramas. The scandal of a star can completely ruin the hope that a well-made work will meet the audience. If you step on this thunder, there is absolutely no possibility of recovering part of your investment.
Making money from movies and TV plays is a kind of learning, but behind the prosperity of the industry is still blood and bone.
Investment needs to be cautious, especially in the film and television industry.
1. Trap
"Fantasy Lover", which illegally collects money, is just one of many movie crowdfunding scams. In recent years, with the continuous development of the film market and the increasing number of single box office records, some people have the desire to invest in movies to get income. It is from this point that criminals collect money.
In addition to setting the rate of return in the investment cycle, there are other scams that use the box office performance of the released movies as the dividend standard. For example, they claim that "the annual interest rate is 6% plus 50% dividends, and after the release, the statistics box office will transfer the dividends to the account, which will make a steady profit." This behavior is a typical fraud. In addition to fraud, this behavior also disrupts the financial order. Simply put, this behavior can be explained as "opening a small dish". As long as this kind of behavior is involved, 100% is a scam.
It is only one way to put the cloak of fraud on wealth management products, and the others are pure "live dramas". After knowing the victim online, criminals pretend to be the opposite sex with successful careers by investing in high-return movies, and then recommending film crowdfunding projects to the victims to gain the trust of the other party and defraud money from them.
2. Traceability
While making websites, apps and other platforms, criminals will also plan false crowdfunding projects. Among them, well-known directors and actors are the first choice, because such films are well-known and can attract people's attention. At the same time, criminals will forge relevant agreements with film production companies, trying to prove to the victims that they can sell a certain proportion of their investment. When the victim credits the other party's account online, the website or App can no longer be used or logged in, and the victim can no longer contact the other party.
It is worth noting that as more and more scams are exposed, it becomes more difficult to gain the trust of the deceived. In order to make the victims believe in themselves, the criminals will come up with their own killer weapon, and they will reassure others by signing investment contracts and arranging field trips to film and television companies, but this is also one of the links in the whole scam.
3. Protection of rights
"Although there are films that have been successfully released through crowdfunding in the film and television industry, most of the film crowdfunding on the Internet is a scam, and the situation is not optimistic." If you really encounter this situation due to negligence, you should choose to call the police at the first time, because this "leather bag company" must be empty when it is discovered. In addition, in the process of money and goods transactions, we must pay attention to the preservation of conversations with others and payment evidence.
"But more importantly, as the public, we must have a correct understanding of crowdfunding. In the final analysis, crowdfunding can't guarantee the profit of investors 100%, whether it is a movie or in other names. Since it is an investment, there will be risks. Moreover, from the market analysis, there are currently 10 films released in the film industry, 7-8 of which may all be at a loss, not to mention making profits for the public.
Before filming, film production units with film production licenses and various film and television cultural units registered in the local industrial and commercial departments at or above the municipal level are required to make films, and then the script of the film is revised before shooting, and sent to the State Administration of Radio, Film and Television or the corresponding provincial radio and television departments that implement territorial review for the record. Director Huang Zhiyong pointed out, "At present, in the information release of the film e-government platform of the State Administration of Press, Publication, Radio, Film and Television, the notice of filing the national film script (outline) and publicizing the project will be released every month. Anyone has the right to check the project status of a movie through this channel. If you find that even the script has not been approved after the inquiry, crowdfunding is even more impossible.
Everyone should be vigilant and don't fall into the scam.
With the trend becoming more and more obvious, more and more people begin to join the ranks of film investment, but many people invest on impulse, without considering the risk of investing in the film and television industry at all.
First, let's learn the full name of film and television investment. Its full name is "film and television copyright investment". This word originated from abroad, flowed into Hong Kong and then to the mainland, and has a long history of development.
Due to the slow development of Chinese mainland's film and television industry in the early stage, the first film and television crowdfunding company didn't appear in inland areas until 20 14, during which many successful crowdfunding cases appeared, such as Big Fish Begonia |, Return of the Great Sage and ip man 3.
In other words, as long as you invest in a film, you have the right to sell the copyright (which can also be said to be the equity of this film and television) for profit. Generally, after a successful purchase, there will be a copyright beneficiary, and at this time you are the real beneficiary of the film.
In fact, film crowdfunding is not as simple as most people think. The water inside is deep and there are many irregular crowdfunding. Once you invest blindly, you are likely to lose everything.
Most of the time, your money is not invested in movies at all, but in various illegal fund-raisers, and all the invested money goes to Shui Piao.
Don't be too happy even if the film and television drama you invested in is true. You can make money only if the TV drama you invest in has a hot audience rating and a large sales volume. If the box office is not high and the cost is not recovered, can you make money?
Well, even if the movie is very popular and has a high box office, it is not as profitable as you think, such as Nezha, which had a particularly high box office last year.
Nezha's box office is very high, close to 5 billion. Many media reports that investors have achieved extraordinary returns and 30 times returns!
And it immediately made money for investors, and one of them actually earned18 million!
Facts are not as good as irresponsible media propaganda!
At that time, Nezha did have a share of 60 million production expenses to raise for individual investors (of course, with the announcement, the actual expenses were far more than these), and the main producer was indeed Horgos Coco. Their spending seems reasonable, but it is full of loopholes.
First of all, Nezha has not been fully released, so it is unreasonable to give investors money when many cinemas are still on.
If it is not completely downloaded, the settlement process will not be started one day. Even if the settlement procedure is started, it's not that fast. The film is divided into three months and six months, and the length is 1 to two years. Moreover, the first part of the money is the cinema, and then the publicity and production. Individual investors have to queue up to get the number.
Secondly, where can direct production companies transfer public-private accounts to personal accounts?
Finally, how can the amount be directly transferred intact? Have you paid your taxes? Have you paid the tax of the production company? Have you paid personal income tax?
So more directly, the time is wrong, the process is wrong, the numbers are wrong, the taxes are wrong, and the forms are wrong. It is impossible for a production company to make money to investors so soon.
We might as well think it over. Can it be your turn to make money easily If it is a film and television drama investment that everyone is optimistic about, it is not your turn to invest at all. Only a third-rate film and television drama shot by a third-rate director can it be your turn to invest.
Even professionals in the industry are far more easily confused than making a windfall. Didn't they see all kinds of box office waterloo flying everywhere?
Asura suggested learning about it.
Know about Shanghai fortress.
In short, the film and television industry is a typical high-yield and high-risk industry, which is not completely suitable for individual investors.
If nothing else, just look at the reports of major film and television companies. 90% are losses. Can you be 10% lucky?
Finally, some advice, if you don't know this industry, don't invest in it, and don't let your hard-earned money go to waste!
There is an entertainment treasure in Alipay app, which is film and television crowdfunding. That's true. It belongs to financial management.
However, it takes too long from publicly raising investment to shooting and publishing, and it is impossible to accurately determine the time and income.
Moreover, after the investment, the income can't be calculated until the film and television works are released, and the money can't be recovered in advance, so the response should not be very good.
I really don't know what other platforms can do crowdfunding, but the risk of film and television investment is also great, so it is not recommended.
First of all, I can tell you for sure that film crowdfunding is true and the national policy is also strongly supporting it. This is an indisputable fact, but the market is mixed and needs to be carefully distinguished. Just because I am thirsty, I want to go to a small shop to buy a bottle of Master Kong. As a result, you bought a bottle of Kangshuaifu. You can't say that Master Kong mineral water is fake, you can only say that what you bought is fake. This should be understandable!
At present, the policy is to support individual investors to subscribe for movie box office share, but what I want to say is to ask the subject to confirm the authenticity of the project carefully before considering whether to invest. First of all, the cinema films of One Piece recommended by this person can only be released in Japan at present, and there is no official news about the release in the mainland! I don't know where the opposite project came from. The producer of this film is Dongying Animation Co., Ltd., and there is no other co-producer at present, so the project is in doubt! Not credible;
Then look at the tone of her chatting with you, much like the "selling tea" routine that is very popular on the Internet recently. Our film and television promotion channel will not take the initiative to add friends. It is very suspicious that such people use the tripartite role for propaganda.
And she also told you that she invested 50 thousand yuan. Let's think for ourselves! 99% of these people are liars, and 1% can only guarantee the authenticity of the project.
Whether it is true or not depends on your own judgment. Film and television investment is venture capital, not guaranteed income. If the box office is not ideal, it will lose money. The risk is actually the box office. Finding a good crowdfunding platform can greatly reduce investment risks and ensure the safety of funds.
How to identify platform reliability? There are the following methods:
1: Check the company registration information and business license on the industrial and commercial website.
2. official website, State Administration of Radio, Film and Television, and the State Administration of Radio, Film and Television put on record for shooting publicity and exclusive authorization certificate.
There is truth and falsehood.
First of all, here are some ways to prove a project.
Film audit report, through the SARFT query, whether the film passed the audit.
Inquire whether manufacturers and service companies are formal through the network of the Industrial and Commercial Bureau.
Where the funds go, the funds are only transferred with the enterprise account, which is unique to the company.
Legal contract, stamped with official seal
It should be true, because the acquisition of a work requires a lot of manpower and financial resources. Every aspect.
There are some real movies, which are generally low-cost movies, with poor cinema ability and basically losing money.
Really, but as long as the platform promises short-term gains, it is illegal financing.
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