Insurance renewal

This means that customers who buy cars in 4S stores will continue to return to the store to buy insurance one year after buying cars. In this post-"restricted purchase" era, updating can expand the profit margin of 4S stores. However, customers often feel that the renewal price of 4S stores is relatively high, and the words "so expensive" drown out the words. . . As a front-line person in a 4S shop, are you also worried about how to let customers continue to renew their insurance in the 4S shop without price advantage? Don't worry ~ There are pure dry goods skills solutions to provide practical skills for front-line salespeople, and sprinkle some flowers ~ ~ ~

Follow-up to updates

Prepare and handle one month in advance:

1. The financial team will classify the new insurance renewal list due next month and last year ten days in advance and forward it to the sales team;

2. The list after successful sales follow-up is counted as performance, and the list after failure is transferred to the after-sales team for follow-up together with the failure reason;

3. After successful after-sales follow-up, the list is counted as performance, and the failed list is transferred to the financial team for follow-up, with the reasons for failure attached;

4. For the filing of financial failure, the financial team is responsible for the list support, circulation, follow-up assistance and professional training of the whole process.

Telephone conversation with sales consultant

1 Thanksgiving thanks

Sales: Hello, Mr. XX, I am the sales consultant of XX Company. Is it convenient for you to answer the phone now?

Guest: Yes. If the customer is not convenient now, when is it convenient to call? Inconvenience for many times, please send a text message instead)

Sales: Thank you very much for buying XX cars in our company last year. Is the vehicle running well? Since you bought a car from me, I really hope to get your support. Are you satisfied with my or our company's service this year?

Customer: Your service is very good and my car is very satisfied. (If you are not satisfied, please record it in detail and give it to the store as a small gift. )

How can it help?

Sales: You are my important customer. What can we do for you?

Guest: Thank you. Thank you for your trouble. (If yes, please record it in detail and give it to the store as a small gift. )

3 gift package recommendation

Sales: According to our records, your car insurance will expire in 1 month. If you renew your car insurance in our store, it happens that we are now engaged in renewal promotion activities, and we can send you a renewal gift package worth XX yuan, which will not only get the lowest premium discount, but also give you a beautiful gift * * * *, and more surprises are waiting for you. You are my VIP customer, and I think this gift package is very suitable for your car. Do you think I can quote you a price (or send a text message) according to last year's insurance conditions, and I will help you out if there is no problem?

Guest: Thank you. Then I'll think about it. Strike while the iron is hot and seize the opportunity to close the deal.

Four updated indicators impress each other.

Sales: You are my VIP customer, and you are satisfied with our service. As you know, we all have insurance renewal indicators. Please take care and help me complete a task! I will help you get the best rate (your friend XX is also here to renew your car), so I will help you renew your car!

Customer: Since you say so, please help me. I'll meet you at your 4S shop in a few days.

Sales: Then I'll wait for you (follow up in a week or so).

Telephone conversation with service consultant

1 Thanksgiving thanks

Service consultant: Hello, Mr. XX, I am the service consultant of XX special repair shop. Is it convenient for you to answer the phone now?

Guest: Hello.

Service Consultant: Thank you very much for maintaining your car in our company in the past year. Is the vehicle in good condition? Do you have any problems in use that need our help? Are you satisfied with the service of our company?

Customer: Your service is very good and my car is very satisfied. (If you are not satisfied, please record it in detail and give it to the store as a small gift. )

How can it help?

Service Consultant: You are my VIP client. Do you need us to provide better daily service or vehicle maintenance service for your car? What can we do to help you?

Guest: Thank you. Everything is working normally at present. If you have any questions, I'll call you.

3 gift package recommendation

Service Consultant: Sales Department XX reminded me that your auto insurance will expire in * * days. You are a VIP customer of our company. If you renew your insurance with us, we can send you a renewal gift package worth XX yuan, which not only gives you the lowest premium, but also gives you * * *. I think this gift package is very suitable for your car. Do you think there is anything that needs to be improved in our update plan? You think I renewed your policy?

Guest: Thank you. Then I'll think about it. Strike while the iron is hot and seize the opportunity to close the deal.

Four updated indicators impress each other.

Service Consultant: You are my VIP client. I can try my best to help you solve any after-sales service problems in the future. As you know, we all have insurance renewal indicators. Please take care and let me renew your insurance!

Customer: Since you say so, please help me. I'll meet you at your 4S shop in a few days.

Service Consultant: Then I'll wait for you (follow up in a week or so).

Telephone conversation with financial Commissioner

1 Thanksgiving thanks

Financial Commissioner: hello, Mr. XXX, I am the renewal Commissioner of XXX and XX Company. Is it convenient for you to answer the phone now?

Guest: Hello.

Finance Commissioner: Is the vehicle running well? Do you have any problems in use that need our help? Are you satisfied with the service of our company?

Customer: Your service is very good and my car is very satisfied. (If you are not satisfied, please record it in detail and give it to the store as a small gift. )

How can it help?

Finance Commissioner: You are a VIP customer. Are you satisfied with our service during vehicle maintenance or repair? Service consultant XXX reminded me that your auto insurance will expire in * * days. Do you think our company can renew it for you? We have cooperation agreements with several insurance companies, and customers who renew their insurance here can get different after-sales services.

Customer: OK, then send it to my mobile phone. I'll call you when I see it.

3 gift package recommendation

Finance Commissioner: Our company is just doing the renewal preferential activity now, and we can send you a renewal gift package worth XX yuan. I think this gift package is very suitable for your car. You can enjoy more value-added services provided by our company without spending more money. There are only * * days left in this activity. If you miss the time, there will be no gift package!

Guest: OK, I'll think about it. Strike while the iron is hot and seize the opportunity to close the deal.

Four updated indicators impress each other.

Financial Advisor: You are our VIP customer. As you know, we all have insurance renewal indicators. Please take care of us. If you come to the store to renew your warranty within * * days, I will help you keep the renewal package.

Customer: Since you say so, please help me. I'll meet you in your 4S shop tomorrow.