Model essay on Qixi wine planning scheme

Five model articles on the planning scheme of 7-up red wine

In order to ensure the smooth development of things or work, we need to make a plan in advance, which is a written plan after comprehensively considering the factors related to things or problems. The following are five model essays on the planning scheme of Qixi wine compiled by me. Welcome to learn from them!

Tanabata wine planning scheme 1 Tanabata Valentine's Day is coming. In order to promote hotel management and establish hotel brand awareness, the sales department plans to carry out the following activities according to the actual situation of the market and the hotel:

I. Activity Time: 20_

Second, the name of the event

"Love is the romantic Tanabata, meeting Angjindu"

Third, the activity object:

Hotel guests who reserve rooms in advance (guests staying on the day of the event do not enjoy this discount)

Four. Activity: Food and Beverage Department:

1, 177 yuan Valentine's Day package (including two-person package and two glasses of red wine)

2.277 yuan Valentine's Day package (including deluxe double package and a bottle of red wine) Housekeeping Department:

1. On the day of the festival, if couples reserve a luxury single room in the hotel in advance (limited to 10 room), the room price is tentatively set at 277 yuan/room, and a rose is given to the room; Plus 57 yuan, you can enjoy the 177 yuan Tanabata Lovers Package; Add 127 yuan to enjoy the Valentine's Day package of 277 yuan.

Verb (abbreviation of verb) activity implementation rules

1. Please contact the purchasing department to buy gifts (such as roses and red wine). ) required for activities.

Please ask the food and beverage department to list different set meals and decorate the dining table appropriately. Please ask the food and beverage department to collect relevant items and cooperate with the activities.

3. Please ask the front desk to actively sell individual couples' Tanabata value-added packages and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts and cooperate with the activities.

Please ask the sales department to do a series of publicity work such as posters.

Tanabata wine planning scheme 2 Tanabata Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 6(th)

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3) Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

Gong Yue restaurant

On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.

Third, the implementation details

3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.

3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.

3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.

Posters and leaflets in the hotel

Hotel official website and friendly connection website

Floating advertisement in Shangdu Information Port (one month)

Dahe Daily Quarterly Color Edition +600 Words Soft Text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Verb (abbreviation of verb) cost budget

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.

Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)

Jewelry sponsorship

Small gift hotel inventory gift

Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)

Total: 2,500 yuan (excluding replacement)

The planning scheme of Qixi red wine Chapter III I. Purpose of the activity:

1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry markets;

② The average daily turnover increased by 20%. (Example: the average daily turnover is 6,543,800 yuan _ _ 20% = 6,543,800 yuan+2,000 yuan)

Second, the theme of the event:

Valentine's day, meet love.

Third, the activity time:

2. 14 Valentine's Day

Fourth, the audience:

1. Registered member of the evening show.

2. Moonlight Dating Alliance.

3. Special guest performer.

4. Other applicants.

Verb (abbreviation for verb) Activity mode and cost:

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, content and activity mode to the guests who recently visited the company through print advertisements, DJ stations and LED display screens;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. There is a reception desk in front of the bar, where participants buy activity cards. Male card 150 yuan/Zhang, female card 80 yuan/Zhang;

5. All female guests who visit Moonlight Friendship Bar on June 5438+09 will get a rose at the sign-in desk;

6. With the opening of the hall, two chocolates will be presented.

Activity of intransitive verbs:

1, the first wave of love shock: "find the goddess in your heart" (pay attention to consideration)

Campaign slogan: Love happens around you;

② Appointment cards designed by the company, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After opening the platform/card, the guest will be given a friend card with platform/card snacks for the guest to fill in;

(4) After the guest can observe, he can entrust the waiter to send the friend card to his favorite;

⑤ If both parties are interested, they can communicate with each other through waiters and start dating;

⑥ In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging DJ waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)

2, the second wave of love shock: "dazzle yourself, hot MM call"

The organizer of the event will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, she can get a cocktail card specially made by the company, and receive cocktails designated by the Tang Dynasty at the cocktail bar with the wine card.

The selection of this activity must be approved by the general manager or director of the company.

3. The third wave of love shock: "True confession"

The company can provide couples who patronize the moonlight dating bar on Valentine's Day with the opportunity to take to the DJ stage to express their love loudly. Have a glass of champagne. On a special day, a special confession of true feelings, how can you not touch her/him?

4. The fourth wave of love shock: "romantic passion"

During the activity, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery on August 19, and so on. Draw a lottery ticket on the spot.

First prize: three romantic decorations and a bottle of champagne.

Second prize: three large plush toys and one.

Third prize: a box of chocolates for ten people.

(Specific implementation arrangements will be decided separately)

Seven, site layout:

1, gate:

① Opposite the gate: two 3.5m _ _ 2.5m billboards, indicating the activity information; Introduction of Valentine's Day Activities: Invite you and your other half to attend the moonlight Valentine's Day party in the evening, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love on the spot. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2.hall:

1 DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

(2) The fence around the hall is engraved with silver reflective characters. Different sizes;

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

There are countless people in the world.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

Eight. Activity arrangement:

(1) Revise the scheme and prepare to implement it before August 15 in the evening;

(2) making friends in the moonlight. 17 before the production and installation of advertising racks;

Make friends with moonlight at night, and the painter will cooperate with the painter to do the cloth laying work on 18.

(4) Making friends by moonlight, arranging the distribution of lottery tickets and prizes, and purchasing activity cards;

⑤ The DJ station in the hall and the host arranged the adjustment of music routes and programs;

⑥ Arrange drinks and catering in the evening and under the moonlight, and contact jewelers and wine merchants to jointly hold this activity (if possible, give the partners a cooperation plan for the activity).

⑦ Conduct advertising activities in the evening and 15 days ago, and design all kinds of cards.

Nine, the end:

The activity ends at 00: 00, the organizer can leave, the DJ plays dance music, and the participants engage in independent entertainment activities.

The fourth promotion theme of Qixi red wine planning scheme:

Love February, embrace what I love.

Promotion time:

_ _ ~ February 8 14 (Valentine's Day)

Publicity schedule:

February 8 ~ February 19, _ _ _

Commodity promotion:

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on. Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: February 8-February 14

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 10— 14) Pay attention to the registration of membership card information.

Publicity:

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.

1, advertising slogan

Color-hopping facial makeup ornaments

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? Money-saving and decent gift, please see _ _ recommended baby jewelry!

In-store layout:

1, prepare enough gifts to make a love announcement.

A. Handwritten posters in front of the store with artistic pens (including specific contents of preferential policies)

B. a colorful flag: the content is "show love!" The storm of price reduction makes sense. "

C. Buy or lease heart-shaped balloons for storefront decoration.

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

Joint operation:

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy _ _ yuan flowers and give _ _ a piece of jewelry or a membership card; Buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop.

Article 5 of the Qixi red wine planning scheme 1. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

August16,20 _ _ —— August 20th.

Third, publicize the agenda.

August15,20 _ _ —— August 20th.

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

All shopping malls should do a good job in the creative display of goods, highlight key displays, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August1June-August 20th.

The store displays the theme of Tanabata Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

First, the theme display of Valentine's Day on Qixi, with exquisite ornaments in the store as the main display object.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Making 100-20-, balloons for Valentine's Day atmosphere layout, and store shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 16-20)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Shopping malls are free to choose local media. Examples: evening paper, TV subtitles, DM delivery, etc.