I want to be a cross-border e-commerce, but I don't know how to conduct drainage.

Social media and e-mail are used by many enterprises as tools to promote products. These two promotional products are often very restrictive. Only when certain conditions are met can the promotional information be accepted by users. When faced with various promotional tools, many enterprises will ignore this promotional tool-international short message. When international SMS is used as a tool for enterprises to promote products and brands, what effect can it achieve? Today, I will take the cross-border e-commerce industry as an example, and Niu Yunxin will tell you about it.

What is SMS marketing?

SMS marketing is information notification such as activity promotion, news notification and product update. The advantages of sending short messages in groups are higher acceptance rate of users and lower promotion cost of enterprises.

SMS marketing is accepted by most enterprises, and people will prefer SMS marketing to email promotion. The data shows that the receiving rate of short messages is as high as 82%, while the successful receiving rate of emails is only 20%.

What should cross-border e-commerce companies do with SMS marketing?

1. Be familiar with and understand the points that should be paid attention to when sending short messages in groups.

First of all, there is a certain word limit for mass texting, and enterprises must pay attention to this when using mass texting to promote it. The maximum number of words for group SMS is 70 characters. When writing short messages, if you exceed this number, you will be charged according to two short messages. Enterprises must pay attention when editing short messages.

Secondly, there are special symbols. If enterprises add special symbols when editing short messages, users will not display them when receiving short messages, but will only display garbled codes, which will easily cause certain reading obstacles to users.

Finally, the SMS tag. Companies must add labels when writing short messages. On the one hand, users will feel more at ease when they see labels, and on the other hand, they can play a role in publicity and promotion.