How to Improve the Performance of Auto Repair Factory Quickly

1. Continuously strengthen the appointment reminder service 1. Maintenance reminder: according to the customer information management system, screen out the list of customers whose maintenance is due, and send text messages or phone calls to invite customers to visit. 2. Attract free testing activities and organize seasonal testing regularly. Including winter inspection activities, summer inspection activities, inspection activities before long-distance travel, regular tire pressure inspection, regular tire transposition and other activities to promote the number of customers arriving at the store and increase the number of customers entering the factory. 3. The new car customer will send a reminder message to the customer before the two-year warranty expires 1-2 months, inviting the customer to stop for inspection, and solve the hidden dangers in the form of claims during the warranty period, so as to avoid the situation that the customer's claim for pit stop cannot be handled after the warranty period.

4. Regularly screen the list of customers who have not entered the station for six months, and invite customers to enter the station by special personnel. 5. Establish a service consultant adoption system, and each service consultant should have his own loyal customers, communicate with customers regularly, and improve the customer return rate. 6. In case of festivals or special weather, send caring messages to customers to show the company's care. 7. Automobile maintenance enterprises can pay more attention to the number of new cars coming to the store during the warranty period, and constantly attract more vehicles to enter the repair shop. 8. Organize holiday-themed publicity activities to promote related products and services. Second, strengthen corporate publicity 1. Strengthen the publicity of Internet tools such as corporate websites, WeChat, forums and QQ groups, and strengthen the interaction with car owners. 2. The publicity leaflets of the production company are distributed to the outside world, and customers can enjoy the working hours discount when they enter the station with the leaflets. 3. Regularly carry out publicity and promotion activities in newspapers, radio stations and other media to improve the company's popularity. Besides the activities organized by manufacturers, regularly hold seasonal service activities to reflect the characteristics and attract customers to settle in. Iii. member clubs 1. You can learn from the membership card or bonus card system of supermarkets and hotels. Customers who hold membership cards can enjoy certain discounts and earn points. When the points reach a certain amount, you can offset some maintenance fees or give some gifts or services related to automobiles; Or make different discounts according to the service life of the customers on this site. The longer the service life, the lower the discount. 2. Customers who spend a certain amount can get a working hour voucher, which can be used for future maintenance.

3. For customers, a one-time recharge of a certain amount can get a reward of 10%, for example, a one-time recharge can get a reward of 1000 yuan. 4. Old customers bring new customers. An old customer of this station introduces a customer who has never stopped at this station for maintenance. Both cars can enjoy a 40% discount on working hours. Fifth, analyze the channels for new customers to enter the store. Analyze the channels for new customers to enter the store, constantly strengthen and optimize the angle and mode of corporate publicity, and promote more new customers to enter the store. Target management of intransitive verbs sets the monthly factory visit target of the company, and decomposes it into individuals, and constantly analyzes and tracks the completion of the target in the current month, and conducts target management and performance appraisal. Seven, improve the maintenance skills of employees. At present, it is difficult for maintenance personnel to master new maintenance technologies and new processes. Repairing cars by experience still exists, and high-tech car maintenance is still a big problem that puzzles repair shops. Uneven quality of car maintenance will have the following negative effects: 1, for car owners: the maintenance price of high-end cars is too high; 2. For the repair shop: it causes the distrust of customers and the loss of customers; In addition, the habit of maintenance personnel replacing parts improperly increases the burden on the owner, and disputes with the owner also occur from time to time, which seriously damages the image of the garage. Therefore, all maintenance personnel must undergo maintenance skills training and assessment before taking up their posts. Only after passing the examination and obtaining the corresponding grade certificate and excellent maintenance skills can they take up their posts for maintenance operation. Eight, maintain the correct use of equipment and standardized management.

1, carefully check whether the repairman can correctly use the existing equipment, such as four-wheel positioning instrument, diagnostic instrument, scanner, automobile special oscilloscope, automobile special electric meter, engine analyzer, exhaust gas tester and computer dynamic balancing machine? These detection devices are all high-tech products, which are advanced integration of electronic detection technology and computer technology, so they should be able to operate skillfully. 2, regular maintenance of equipment, and calibration of measuring tools. Some equipment should be upgraded in time according to the regulations of the manufacturer. Don't wait until the tools and equipment can't be used, and then organize personnel for calibration or maintenance, which will not only delay the time, but also affect the construction period and prestige in the eyes of the owner.

Auto repair shops that don't understand customer experience are not far from being out.

Through the investigation and statistics of a large number of failed enterprises in our company, it is found that the second leading cause of death of many enterprises is "lack of customer experience management". The first appearance is: the number of daily visits is shrinking and there are fewer and fewer customers; The second appearance is that the number of new customers who come to the store for the first time is acceptable, and the number of new customers who enter the store for the second time is small. It is difficult to retain the customers obtained by marketing, and the loss of old customers is more serious until the enterprise falls down ... Cause analysis: the current passenger car users are very different from those three years ago and five years ago, and the requirements for service enterprises are rapidly increasing, which has very high requirements for the experience in the whole service process; If we don't have clear standards and methods in customer experience management, it will definitely lead to the ultimate demise of the enterprise; How to manage customer experience well? I want to share with you one of the six modules of customer experience management to create corporate image.

1, the external image hardware image has a strange image in China: everything is poor, as long as it is a small shop, no matter what industry is in a mess; This is especially true in our automobile service industry; In fact, our store is not necessarily big, but 5S must be in place; Customers will think: "A good repair shop that can't even manage the environment well, can its maintenance quality be managed well?" It is definitely impossible! " 2, personnel image A, personnel instrument: whether it is the front desk staff or workshop staff's tooling, badge, etc. Must be unified and clean; Remember, no matter how you know this problem, it is the minimum requirement of the current customer base; B. Manners of personnel: the manners, sitting posture, gestures and maintenance operations of personnel are all conveying the level and grade of your enterprise personnel to customers; According to these etiquette details, customers will also determine their level and position in the eyes of enterprises, and use this position to measure your quotation and determine whether the consumption amount is worthwhile or not, and even whether they will come next time! C, the professional image of the staff, customers will judge the professional level of the staff in the store through the process of communication with the staff in the store, and then judge whether the maintenance company is professional; Giving the car to an unprofessional enterprise is a nightmare for any customer; Remember: the professionalism of all staff in the store must be or at least higher than that of the customer group, which is the minimum requirement; 3. Telephone image. The standard telephone answering and outgoing image can reflect the good professionalism and standardization of the enterprise; At the same time, customers will also decide whether to choose to accept the service of this enterprise according to the telephone experience; Understand that customers can feel your smile over the phone!

How to help a micro auto repair shop increase the number of customers?

First of all, I don't know how long ago this problem was, but I feel that it is indeed a problem I will encounter. I wonder if your family mainly does maintenance or beauty washing? I am also a maintenance technician who has worked for five years. I'm going to open my own shop next year, which is 20 18. In terms of maintenance, I think daily maintenance and adding some value-added items can increase some opportunities to earn money. A ten-year store will definitely have a certain customer base, such as car beauty insurance and painting, which need to be done repeatedly. If your own shop can't do it, you can also cooperate with some majors to do certain projects. I don't know what kind of car wash card you are, but you can add some packages, such as season cards, Cary beauty cards, waxing, polishing, sealing, glazing, sauna with fine interior washing and so on. , mix a few times at will. I don't know if it will be useful. Let's write these first.