How to drain and promote the agency?

As an agent, you usually drain and pull new things in various ways. But there are still many people who don't know how to drain, so how do we drain?

As we all know, there are three kinds of traffic: natural traffic, marketing traffic and recommendation traffic.

Natural traffic is generally spread through word of mouth and quality. Of course, this kind of traffic is rare.

Marketing promotion flow is transformed through some activities, but it needs a certain promotion cost;

Referral traffic is broadcast through the introduction of friends, but customers have a certain degree of trust and are easy to convert.

However, what drainage methods can we use to attract more new users?

The first category: content promotion category, such as WeChat official account, Baijia number, Netease, Sohu and other self-media numbers.

Nowadays, with the rapid development of the Internet, people are more and more accustomed to searching or browsing what they are interested in.

For example, if you want to do WeChat business, will you search for "WeChat business" on Baidu and get a lot of information about WeChat business? In this way, the information of WeChat business will reach your brain, and you will get the quality of WeChat business according to the information on the Internet as the basis for judging whether you want to do WeChat business.

So, don't ignore the importance of content promotion. Many enterprises will do full brand marketing, in fact, in order to create a drainage endorsement and improve the brand exposure.

As a salesperson, don't wait for customers to come to you. Only by taking the initiative can we occupy the throne of sales champion.

Most self-media platforms have low barriers to entry. Generally, articles can be published after successful registration, but some media numbers require high quality, just as Baijiahao pays attention to the author's originality, so it is difficult to publish patchwork and plagiarized articles.

What are the media numbers you know? Baijiahao, Douban, Zhihu, Tianya Forum, Weibo, Blog, Little Red Book, Netease, Sohu, Abbreviated Book Number, Today's Headlines, etc.

It should be noted that when registering, you should read the registration agreement clearly and fill in the information content, and generally you can register successfully.

The next step is to fill in the marketing content, which articles to send, how to write the title, which keywords to appear and so on. , is the key to content marketing.

The higher the account weight, the higher the initial content recommendation. Therefore, when operating these self-media accounts, the quality of the content must be high, so that the higher the click frequency, the more fans can be attracted.

The second category: short video live broadcast, such as Tik Tok, Aauto Quicker, Watermelon, Tiger Tooth, Pepper Live and other apps.

Everyone is familiar with these platforms. Tik Tok, we often brush it, but when we brush it, some people have already made money by doing Tik Tok.

How do others make money by doing short videos and live broadcasts?

First, the positioning of the account. Every popular account will have its own positioning, including information, opinions, anecdotes, food, adoration, emotion and life, so as to attract a group of people with the same characteristics.

Second, generate original content. The recommendation index of original video is higher than that of forwarded video, and original short video is easier to absorb powder. The content is inseparable from novelty, and people's curiosity is very heavy. As long as they pay attention, they will find out.

Finally, you must have a distinctive label that can make others remember you. If your account doesn't have a distinctive label and users forget it after reading it, then it's meaningless to make this account. The purpose of making short videos is to retain users, so as to guide users to their own micro-signals, and then there will be subsequent transactions.

The third category: increase sales and innovate through various marketing activities.

There are many ways to drain through activities, but the essence of activities is to make customers feel cheap, thus stimulating them to your traffic pool.

But the ways to promote innovation are: lottery, voting, promotion, free, exhibition.

1, lottery form

Lottery tickets are very attractive to users, because users need to pay relatively low costs, and even some of them do not need to pay costs.

There are also many lottery ways, such as 1 yuan spike, integral lottery, small program lottery, big turntable, treasure chest and so on.

When making a lucky draw, the prize must be very attractive, otherwise it will be difficult to attract users to participate. If you want to achieve good results and control costs, you can set the number of rewards.

2. Voting form

The voting form is relatively simple, and a theme voting activity is launched, and the ranking is rewarded. But there are also three forms of voting: voting, support and praise.

We can choose an appropriate voting form, operation and process according to the attributes of our products, which is relatively easy.

3. Promotion form

Promotional activities can be divided into two categories: single product promotion and multi-product promotion.

Among them, single product promotion includes buying gifts, limited time purchase, special price, pre-sale and price increase purchase; Multi-product promotion includes full reduction, full gift, full piece discount and suit. These methods not only attract new traffic, but also promote sales and improve conversion rate.

Before, there was an article introducing these nine promotion methods-"Large inventory promotion activities, you must know these nine promotion methods". (Click to read)

4. Free form

Free is definitely a big temptation, and users want to take advantage. Therefore, free code scanning, free purchase and other activities are very common ways to pull new products.

However, there are conditions for free, such as "free purchase", which requires the user to bear the freight, or like recommending a few friends to add WeChat, you can send it for free.

5. Exhibition form

The crowd at the exhibition is very dense. You can add the fans you want here. In addition to attending some exhibitions, there are also new product launches and other forms.

This form, mainly through a large number of media or enterprise exposure to increase the visibility of products or enterprises, while achieving the purpose of promoting their own brands.