Advantages and disadvantages of mobile wireless advertising

Mobile wireless advertisement refers to the advertisement based on mobile Internet, which is often called wireless advertisement. Wireless advertising is a new trend of online advertising development. It is an accurate, interactive and ubiquitous advertising marketing model aimed at mobile phone users, aiming at promoting enterprise products and services, taking SMS, MMS and WAP as information carriers, and taking advantage of the characteristics of immediacy, portability, personalization and privacy of mobile phones.

1. Accuracy: A person only changes a mobile phone every 1.5 -2 years, and his behavior orientation can be unified on IMEI (mobile ID card), unlike online advertisements that are just cookie.

2. Location: conservatively estimating location-related advertisements can increase the click rate of advertisements to 10%, which is five times that of the best Internet advertisements at present;

3. Action: Mobile phones can participate in marketing activities anytime and anywhere. For example, QR code marketing will be popular this year.

4. Sensors: GPS, gyroscope and camera. More sensors will be combined into more interesting marketing schemes, such as AR (Reality Augmentation).

Advantages and disadvantages of mobile internet

1, advantages

accurate positioning

Mobile phone number or

Mobile phone serial number

Timeliness,

Locatable coverage

2. Disadvantages

User cost (flow)

The display mode is relatively simple.

A single window is easy to disturb users.

Advantages and disadvantages of the Internet

1, advantages

Rich display methods

Low user cost

2. Disadvantages

not easy

Attract users' attention and cannot be accurately delivered.

Source:/article-3413.html.