The influence of red jokes

China Mobile Communications Federation attaches great importance to the healthy cultural activities of "red jokes". In the past two years, well-known experts and scholars from China Academy of Social Sciences, Peking University and China Communication University have been organized to form a research group, and they have conducted follow-up surveys all over the country for many times. According to the practice and experience of "Red Jokes" activities, the book "The Phenomenon of Red Jokes" was compiled and recently published by People's Publishing House. Zhang Xiaotie, vice president of China Mobile, said: On the one hand, red jokes, including many healthy green aphorisms, will also be forwarded to my relatives, friends and colleagues. During the Chinese New Year holiday, I received more such messages. Judging from the Spring Festival of the Year of the Tiger, red jokes have also become popular New Year messages, which have attracted extensive attention from major media such as People's Daily. According to the statistics of China Mobile, as of June 2065438, 365438+1October 3 1 20 10, the number of people who participated in the spread of China Mobile's red segment exceeded 60 million, and more than 2 billion articles were forwarded.

At the system-wide level of China Mobile, from 2006 to 2007, China Mobile and the Central Civilization Office launched a civilized public service short message contest with the theme of advocating civilization and passing on love, with a total of more than 47 million short messages created, downloaded and forwarded by users nationwide. The activity generated communication expenses of 4.75 million yuan, all of which were donated by China Mobile to children in poor mountainous areas in the west. On the occasion of the 60th anniversary of the founding of New China, China Mobile and the Central Civilization Office jointly organized a short message activity to bless the motherland's public welfare and civilization. More than 64 million short messages were sent, resulting in a communication fee of 4.5 million yuan, all of which were donated to the China Volunteer Service Foundation. In 2009, China Mobile's provincial companies also cooperated with the local government to carry out various activities to spread red jokes.