The Ministry of Industry and Information Technology took the lead and the unified push function was officially launched. After waiting for four years, I finally came.

I saw a message these two days that the unified push capability platform was officially launched.

This happened in recent years, and I don't know how many times I have seen this news. Every time there is a threat, there is silence in the end.

What is unified push?

As early as 20 17, the Thiel terminal laboratory under the Ministry of Industry and Information Technology took the lead in major domestic and foreign related enterprises, and wanted to build the only push service for the domestic Android ecosystem.

The implementation of unified push service allows domestic Android phones to receive message notifications from the APP without opening the APP.

Look at the iOS next door and you will know that this is definitely a project that benefits the people.

At the time of iOS 3.0, Apple launched APNS (Apple Push Notification Service) service. To send a notification to the user, the APP must first send a notification to the Apple server, and then the Apple server will send it to the user.

The key is that the APP can't start.

This greatly reduces the power consumption and memory burden of the mobile phone, which is one of the reasons why the experience of iOS is not inferior to that of Android phone 12GB, although it is not as big as Android phone.

Android phones actually have a similar service, namely GCM(Google Cloud Messaging), which was upgraded to FCM(Firebase Cloud Messaging) after 20 14 acquired Firebase.

But Google's push service is useless, because domestic Android has streamlined Google's service.

The unified push alliance is to replace Google's push service and realize the unification of domestic Android push ecology.

But why has the unified push service not been put into the process after so many years?

Among them, the most important reason is who has the initiative.

Whoever has the initiative will have user data and access to users. These are all benefits. Which mobile phone manufacturer will be willing to give up this huge and immediate benefit?

Xiaomi has its own Xiaomi push, Huawei has its own Huawei push, and OPPO, vivo, Meizu and other manufacturers also have their own push. Even manufacturers who don't make mobile phones have to do their own push services, and even the APP directly bypasses all pushes and sends notifications directly to users.

Everyone has his own ideas. How can things be done if one place doesn't work hard?

In other words, even if major manufacturers give up the push service and push it uniformly, will those head apps join?

For example, WeChat and QQ are to let them sacrifice their data collection and reach users, so that the experience of mobile phone manufacturers and users is complete. What are the possibilities?

Unless there is greater benefit, the head APP can give up its own push.

Secondly, there has been no progress in unified push, but over the years, the storage of Android phones has been increasing day by day, reaching 12GB or even 16GB.

With the improvement of transportation and storage, the phenomenon of mobile phone jam is greatly reduced, and the background ability of mobile phones is also greatly improved, which also makes mobile phone manufacturers have less incentive to join the unified push alliance.

Anyway, the mobile phone is smooth enough to use its own push service.

Objectively speaking, the mobile phone manufacturer's own push service can also solve the problem that the APP itself starts to push notifications, but it is a nightmare for developers.

Because you have to adapt to the push services of all mobile phone manufacturers and third parties, if not, then the APP will start the push message notification itself.

However, it is extremely heavy and impossible to adapt to all vendors' push services.

Therefore, the greatest significance of unified push service is to reduce the workload of developers and improve the software ecosystem of Android.

Even if the performance of the mobile phone becomes stronger, the storage capacity becomes larger, the Android system becomes more perfect, and the phenomenon of mobile phone jamming becomes less, I still hope that the unified push service will come as soon as possible.

Who will dislike that their mobile phones are smoother?

When will the unified push service arrive?

At present, mainstream mobile phone manufacturers such as Xiaomi, Huawei, OPPO and vivo have adapted to the unified push service, and the unified push alliance has also launched the unified mobile basic service platform UMS.

As long as mobile phone manufacturers and big-headed apps are willing, unified push can come at any time, but it has been dragging.

Interests, the most complicated! I hope this time, the unified push alliance can come true.

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