Huawei Marketing Strategy Book Catalogue

Foreword What do you learn from Huawei?

Chapter 65438 +0 Marketing Winning

Section 1 Surrounding Cities from Rural Areas

In the second quarter, get to know China first, and then Huawei.

Section III Market Segmentation Strategy

Topic: Seeking a brand-new way of business-cultivating towering trees in the gap market

Case Link: Taobao: Rural Surrounding Cities

Chapter II Channel Strategy

Section 1 From Direct Selling to Distribution

The second section focuses on channel interests. "

Section III Brand Channel Construction Cooperation

The fourth quarter interests * * * with the same body

Appendix: Huawei fully assists operators to deliver 3G networks quickly.

Special topic: breaking through organizational barriers and reaching customer needs directly.

Case Link: Wahaha's Channel Strategy

Chapter III Marketing in Confrontation

The only difference in the first section is the price.

Section 2 "Free Advertising"

Section III Uniting Lian Heng

Appendix: Ren: Let the front line directly call for artillery fire.

Chapter IV Marketing Model

Section 1 Experience Marketing

Section 2 Differentiation Strategy

Section 3 details marketing.

Appendix: Differentiated Marketing Solutions for Small and Medium-sized Enterprises

Topic: great wisdom of detail marketing

Case link 1: Starbucks: Experience Marketing Model

Case link 2: Disney's detailed service concept

Chapter V Customer Marketing

The first part is based on the customer's values.

Section 2 Repair the ditch closest to the customer.

Section 3 Contact with customers

The fourth quarter to do a good job in general customer relations

Section 5 Customized Solutions

Appendix 1: Ren: Serving customers is the only reason for Huawei's existence.

Appendix 2: The market system should attach importance to the establishment of key customer relations and have a long-term vision.

Topic 1: respect customers' beliefs

Topic 2: Value growth strategy is based on customer value innovation.

Chapter VI Brand Marketing

Section 1 International Market: Making a Sound

Section 2 Exhibition is King

Section 3 Follow the diplomatic line

The fourth quarter to join the international "club"

Appendix: Ren: There is no price war overseas.

Topic L: Zhang Ruimin: China's own brand: avoiding "three things for granted"

Topic 2: milton kotler: Actually, the brand is a part of your body.

Chapter VII Marketing of Products and Services

Section 1 Customized terminals are the mainstream

Section 2 "End-to-end" service

Section 3 Integrated Marketing

Title 1: service concept-brand, the way of service survival "

Topic 2: What is integrated marketing?

Topic 3: Don Schultz talks about the essence of integrated marketing communication

Chapter 8 "Low-key Marketing"

The first section makes its own voice at the right time

Section 2 "Basic Law" Marketing

The third part is in line with the government's goal.

The fourth quarter crisis public relations

Topic 1: Year of Basic Law of Enterprises in China

Topic 2: Jack Welch:10 million can't sit still in the face of crisis.

Chapter 9 Enlightenment

Section 1 Science and Technology Enterprises

Section 2 Training Marketing

Section III Rapid Response

Appendix: Huawei Marketing Training

refer to

postscript