How to recruit students during the winter vacation?

How to recruit students during the winter vacation?

Winter vacation is a long holiday, and it is also the peak enrollment season for schools. Parents hope to provide a platform for their children to study during the winter vacation. Winter vacation is a very golden time for training schools. In this peak enrollment season, all training schools are gearing up and preparing to do something big. The source of students directly determines the development of the training school. Dear principal friends, how should we seize the perfect opportunity?

"The Book of Rites: Doctrine of the Mean" says: "Everything will be successful if it is forewarned, and it will be ruined if it is not forewarned." It means that no matter what you do, you must have it in advance. Prepare and have a plan, and you will succeed, otherwise you will fail. Today, Color Zebra Teacher Anwei will introduce to our principal friends the enrollment plan before and during the winter vacation. The top priority in the first month of the winter vacation is to launch a publicity offensive. The main methods are as follows:

1. Find out all aspects of the enrollment location.

A. The detailed address of the target school, the number of students, the proportion of art students, etc., as a reference for enrollment.

B. Find the entry point of the target school, find a person in charge suitable for external relations, conduct effective public relations for the target school, and facilitate the upcoming enrollment work.

C. Be familiar with the local geography, transportation, humanities, customs, economy, etc., so as to facilitate better communication with parents and students during admissions consultation.

D. Be familiar with yourself, the school’s curriculum philosophy, curriculum system, teaching mode, curriculum advantages, etc. Especially in front of students and parents, we must show that we are very knowledgeable about the school's majors.

E. Be familiar with the enrollment market. How the market is segmented; what competing schools are there; what is the capacity of the market; and the geographical distribution of target students and students. The more specific the analysis, the better it will be for our admissions work.

F. Establish good relationships with local education committees, schools, non-industry institutions, and industrial and commercial departments through various channels, so that future work can be carried out smoothly. The principal should make arrangements and arrangements based on the actual situation of each place. guide.

2. Make daily enrollment arrangements and plans.

Mainly includes the daily enrollment schedule, the goals to be achieved, the progress of enrollment and the resolution of remaining problems, etc.

We must strive to be ahead of the curve in all work, plan early and act early, so as to ensure that all work within the school is coordinated and coordinated. During the enrollment process, admissions staff must be realistic and work creatively, develop different publicity methods for different goals, and summarize and find entry points for work in a timely manner.

3. Understand the collective activity patterns of students in local target schools.

Including: examinations, holidays, school group activities and other gathering times. Make reasonable arrangements for publicity or lectures.

4. Prepare various enrollment tools and materials.

For example: brochures, newspapers, banners, brochures, registration forms, posters, laptops, PPT presentation courseware, etc., and make some of your own promotional materials realistically based on regional conditions.

5. Create a good enrollment scene.

A. First of all, it is important to note that the admissions consultation office should be located in a place convenient for parents to facilitate efficient communication with parents.

B. Secondly, pay attention to areas with large population flow, convenient transportation, close to schools or concentrated schools.

C. Finally, the school grounds must be arranged in an orderly, spacious, bright, clean and tidy manner so that students and parents will feel friendly as soon as they enter the door.

6. Do a good job in early publicity.

Enter the school for legitimate reasons and strive to directly face the parents to publicize, be careful not to cause resentment. We should also pay attention to the herd mentality of parents, try to maintain a good relationship with these parents, and maintain regular contact to encourage other parents to sign up.

7. Collect a list of target parents.

In fact, there are many ways to collect lists, which should be collected according to the school’s social relations or actual situation:

1. Collect during events (for example: special art exhibitions, New Year greetings activities , enrollment activities...etc.)

2. Street questionnaire survey in the market

3. Introduction by parents of students

4. Collection and purchase through professional channels

How do admissions staff do admissions during winter vacation?

1. Training of admissions staff:

Be familiar with the characteristics, fees, concepts, and teacher allocation of school courses , follow-up services, etc.

1. Decent packaging.

2. Good hygiene habits.

3. Proper enrollment etiquette.

4. Correct enrollment mentality.

5. Learn to analyze.

In front of students and parents, we must show that we are very knowledgeable about the majors in the school.

2. Develop enrollment arrangements and plans:

Arrange your own enrollment rhythm and specific issues according to the school’s overall enrollment plan, and coordinate with the school’s arrangements while rationally changing your own methods. .

3. Enrollment promotion methods:

Try to promote directly to parents and students, and be careful not to cause resentment. Publicity methods:

1. Posters, banners, text messages: Posters and banners enter the community and enter places with high traffic in residential buildings;

2. Banners are hung at the entrances and exits of the community where people gather, etc. place; text messages should be edited concisely and clearly.

3. Brochures and registration forms: at school entrances, libraries, parks and other places where parents often hang out.

4. Activities: Set up a consultation desk and place it in a place with high traffic to attract parents to take the initiative for consultation.

4. Regular issuance

Distribution time: before winter vacation, in late December. Distribution is conducted at least two to three times a week, and the time is based on the school time of the distribution target.

Distribution targets: Parents of students from kindergarten to primary school, and the targets will be adjusted according to the curriculum arrangement of their own schools.

Distribution locations: School entrances, libraries, parks and other places where parents often hang out.

Specific methods:

1. Arrive at the distribution site half an hour in advance, chat and communicate with parents waiting for their children to get out of school, and get as much and accurate receipt information as possible. For example: you can distribute leaflets, give small gifts (advertising fans, balloons) to students, try to get parents' contact numbers, interested subjects, subjects you hope we will offer during the winter vacation, etc.

2. The follow-up work must be completed before 6:00 pm on Friday at the latest.

5. Community activities:

Set up a consultation desk to attract parents to actively consult.

Number of people: 3-5 people.

Two people stay at the information desk to receive parent consultations, and the other three people work separately to carry out targeted distribution.

The best distribution time is from 15:30 to 18:30 pm from Monday to Friday.

Community options: Take the school as the center and radiate to surrounding communities.

6. Other channels

1. It is best to cooperate with public schools and recruit students through the recommendation of the head teacher.

2. If there are channels, it is best to arrange a certain class to go directly to the school for an open class. Since there are no parents to participate, the main purpose is to stimulate students' desire to sign up. The key is to communicate with the school leaders. Proper arrangements for social relations and economic interests.

3. In order to make our publicity personnel more regular, we can dress uniformly, wear work badges, and use civilized publicity terminology.

7. Key points of publicity

1. The designed color pages and leaflets must be professional: many training schools often design color pages that are comprehensive and can be used at any time. , in fact, this is often counterproductive. When densely packed words are sent to parents, it is difficult for parents to have the patience to read them. The leaflet should be simple, clear and clear at a glance.

2. Color page design should follow the following points: bright colors, concise content, targeted differentiation, and key parts must be eye-catching.

3. The text should highlight the authority and novelty of the school curriculum. For example, classical oil painting, art master courses, picture book courses, etc.

4. Teachers, teachers’ education level and professional level (parents pay great attention to the academic qualifications, educational experience, etc. of teachers), so prepare sufficient teachers before the peak winter vacation enrollment season.

8. Prepare for the arrival of the peak season.

Now that all the work is ready, let’s do a final inspection. Check to see if there is any work missing, and if so, make amends in time, and then be mentally prepared.