What can clothing store promotions do to attract popularity?

The May Day holiday is coming, and many clothes have launched corresponding promotional activities. However, a successful promotion activity does not simply depend on festivals, but requires certain skills. So, what problems should be paid attention to in May Day promotion of 20 19 clothing store? How to write the slogan in the promotion of Wuyi clothing store?

Use the theme of "violence" carefully. It's not violence. Some enterprises like to use words with the main meaning of price reduction, such as "bargain hunting", "madness" and "1 discount". However, it should be noted that not only these publicity themes can impress consumers, but also the sales profit during the event and the brand image after the event are to be considered. Too "violent" promotional themes may affect consumers' trust in the brand. Most consumers hope that they can get benefits from business promotion, but they don't want to be labeled as "love cheap and grab the tail goods". Therefore, we must comprehensively analyze our own brand and product positioning to avoid blind "violent" packaging.

Not only can the "headline party" not only hope to "win the championship", but also can't invent some unworthy promotional themes in an attempt to "fool" customers into the store first through some eye-catching promotional titles. The success or failure of the activity is a systematic process control, involving all aspects, and the title is just a package of words such as "bait" and "gratitude", which is the reason.

Reverse thinking, to avoid "getting together" promotion theme "crash" is not uncommon. Once the activity itself does not have too many highlights, it is easy for customers to forget or even remember the "owner". For example, during the Mid-Autumn Festival and National Day, most of the promotion themes are mainly "National Day Mid-Autumn Festival", and the phenomenon of getting together is serious. Although they want to take advantage of the festive atmosphere of holidays, they are easily overwhelmed because they have no characteristics. Therefore, we might as well think backwards and make an activity theme different from the mainstream.

Respond directly to customers' interests. If the promotion itself is the shopping price and there are no other gimmicks, then the maximum benefits created by the activity for customers must be extracted as the publicity theme. If cash back is adopted, it is more attractive to take "the maximum cash back of XX yuan" as the propaganda point, but if the cash back profit is turned into the consumer's interest point and turned into "the maximum savings of XX yuan", it will be more attractive to consumers.

Emotion is easy to impress customers. Emotional marketing is recognized by consumers because it can not only meet the specific needs of consumers for the product itself, but also impress consumers' emotional demands in a certain aspect, form a lasting relationship, and then form consumption habits or brand loyalty. The theme of emotional promotion is actually that the theme should have culture. For example, some enterprises like to use the "dream come true plan" in the promotion theme. During the May Day promotion, general clothing stores will hold activities on this festival. Therefore, it is very important for clothing stores to choose a good and attractive promotion theme during the promotion period, which is related to the success or failure of the whole promotion.

The traditional way of May Day clothing promotion

1. May Day, how much does it cost to shop and give gifts. You can choose some novel gifts, coupons and cash back are more affordable. For example, you used to sell a dress for 150, and now you sell it for 200 for 50 cash.

2. Promote gift membership. In order to accumulate some old customers, it is also very effective to promote members during May Day. For example, if you shop in 300 yuan and become a gold card member, you will receive a beautiful gift and an X brand cosmetic; After shopping in 600 yuan, I became a member of Diamond Card and got a beautiful gift and a set of X brand cosmetics.

Eye-catching and personalized advertising promotional words In this era of emphasizing individuality, if many promotional words are creative and personalized, they will certainly attract consumers' attention at the first time and bring a lot of passengers. The following are some classic May Day clothing promotion words.

1. "It is better to stand on the street and walk into the store to accompany the beautiful women." This kind of advertising language is suitable for clothing stores with relatively fashionable personality.

2. "It's too hot outside, come in and take it off. We have enough fitting rooms! " Enough eye-catching advertising language, suitable for large clothing shopping malls.

3. "Our exclusive May Day colorful suit will add color to your May Day holiday!" Suitable for brightly colored clothing stores.