The Development History of Mobile Media

China's information industry has developed by leaps and bounds. In the Internet information age, the influence of mobile phones has surpassed that of radio and television media. From 2000 to the end of 10 in 2006, the number of fixed telephone users increased from1450,000 to 37 10/000,000, with an average annual increase of 21%; The number of mobile phone users has increased from 85 million to 449 million, with an average annual growth rate of 40%, ranking first in the world. The number of netizens increased from 33.7 million to 1.3 1 billion, with an average annual growth rate of 32%, ranking second in the world. China has a quarter of the world's telephone users and a tenth of the world's Internet users. The 449 million mobile phone users in China are equivalent to four times the total circulation of 96.6 million daily newspapers nationwide in 2005, more than three times the total number of Internet computers in the same period, and basically equal to the national TV ownership. On May 17, 2000, China Mobile Company officially launched short message service, which was originally a text service to save customers' expenses, but it became the fastest economic growth point for mobile communication companies. The total number of short messages sent in China increased from 189 billion in 2006 to more than 260 billion in 2005, with a market share of more than 20 billion. With the slowdown of SMS growth, a new value-added service "MMS" came into being. With the support of mobile network, it uses WAP wireless application protocol as the carrier to transmit multimedia content and information, including text, images, sounds, data and other multimedia formats, such as music, greeting cards, news pictures, multimedia messages, animations, ringtones, videos and so on. Then a customized ringtone service "Color Ring Back Tone" became popular.

On February 24th, 2004, People's Daily launched the "NPC and CPPCC" wireless news network with mobile phone as the terminal in China, which achieved a historic breakthrough in reporting the news of major national political activities by mobile phone for the first time. Since 2004, China Unicom and China Mobile have successively carried out mobile TV service experiments based on cellular mobile networks. In May 2004, China Unicom also released a mobile video service called "Video Shinkansen". On July 18, 2004, China Women's Daily launched the multimedia version of China Women's Daily, the first mobile newspaper in China, which opened the prelude to the marriage between mobile phones and newspapers. In June, 2004, Taiwan Province writer Huang Xuan's "China's first real mobile phone novel"-"Distance" was officially published, which triggered a discussion upsurge of mobile phone literature.

In March 2005, Beijing's first TV series "Dating", which was based on movies and played exclusively on mobile phones, started in Beijing. In September 2005, china national radio cooperated with China Unicom and Flash Easy to launch the CD version of "Mobile Broadcasting". On June 7, 2006, Xinhua, the state news agency, launched "Xinhua Mobile Newspaper". Press your thumb lightly, and the news is in your palm, which brings a brand-new newspaper reading experience to mobile phone users all over the country, and users can watch it for free. Xinhua Mobile Newspaper broadcasts important instant news released by Xinhua News Agency. Com, and extract and concentrate according to the characteristics of mobile phones. 5 minutes a day, you can have a panoramic view of the world.

According to the macro-economic development situation in China, experts predict that in 2020, China will be the largest market in the world, surpassing the combined mobile phone ownership of the United States, Europe and Japan. In 2005, the number of data users of China Mobile increased by 32%. With the acceleration of modernization and economic globalization, the floating population will account for one third of the world's total population, reaching 2 billion.

In a word, mobile phone media, as an interactive communication tool to spread multimedia information such as text, audio-visual and entertainment. Will make a breakthrough innovation in the traditional mode of communication. Mobile phones are more popular than computers, more interactive than newspapers, more portable than televisions, and richer than broadcasting. They integrate the advantages of the four major media and bring about a revolution in audio-visual and communication methods.