What problems should be paid attention to in mass SMS and SMS marketing?

1, the content of mass short messages should be concise: when overseas enterprises use mass short messages for promotion, the content of short messages can be more concise, and the long-winded promotion content is easy to cause fatigue to users. Many overseas companies will spend a lot of time introducing activities when writing mass short messages, for fear that the content of the activities is not clear, which will lead to the number of short messages exceeding the standard, and users will not have much patience to finish reading these contents. Therefore, when sending short messages in groups, overseas enterprises should simplify the promotion content of short messages, so that users can know what overseas enterprises are talking about at a glance after receiving short messages. This promotion is even better!

2. Pay attention to the labels and signatures of short messages: When editing mass short messages, overseas enterprises must pay attention to the labels in short messages as signatures. Generally, overseas enterprises will add company labels to international short messages when sending verification code short messages and notification short messages in groups, while marketing short messages are rare, so marketing short messages also need to be labeled, which will enhance users' recognition. At the same time, enterprises going to sea should pay attention to the end of short messages when editing marketing short messages. Marketing SMS must increase the entrance link for users to participate in this activity, so that overseas users will have a stronger sense of participation.

3. Group texting should be targeted: Targeted here refers to overseas users. There are many channels for overseas enterprises to acquire customers. When analyzing the user population, overseas enterprises need to classify the customer acquisition resources from different channels, and classify overseas users into various types, such as industry classification or purchase intention classification, so that overseas enterprises can be more accurate in promoting mass SMS.

4. Pay attention to the sending time of short messages: Many overseas enterprises do not pay attention to the sending time of short messages when they use short messages for promotion. Most overseas companies send text messages directly after editing. In fact, this kind of promotion can't give full play to the advantages of mass SMS promotion. Overseas enterprises must pay attention to the sending time of short messages when sending them in groups. If the sending time of SMS is chosen when overseas users are busy, overseas users don't have much time to know the details of the activity. If they choose to send short messages during the break, the promotion effect may be better, because overseas users have more time to know the details of the event and participate in it.