Under the epidemic situation, how do car charging operators "survive in the wilderness"?

In the Spring Festival of 2020, the online car service, logistics and other industries originally planned to give themselves a week off at most, but they were forced to extend the "holiday" because of the sudden and rapid spread of novel coronavirus. Because of the fierce epidemic situation in COVID-19, the whole country is fighting the epidemic situation. In order to avoid cross-infection caused by the flow and gathering of people, prevention and control measures such as regional blockade, home isolation and road control have been taken all over the country, and the tourism industry has encountered an unprecedented "cold winter".

For the new energy vehicle charging station, its main user groups are vehicles in the network car, taxi, bus, logistics and other industries. During the epidemic, residents do not need to travel. For example, the daily life of Didi Chuxing in the Spring Festival of 2020 is 59.7% lower than that in the Spring Festival of 20 19. Online car rental orders are few and unprofitable, and drivers have returned their cars. Bus lines are reduced, and bus trips are reduced. Road restrictions and the inability of the factory to resume work have led to a sharp drop in logistics volume. Various situations lead to the basic "car-free" of urban roads, and this vicious circle leads to a sharp drop in the number of charging users in new energy vehicle charging stations. On February 1-15, 2020, the number of active users of a third-party charging platform in Nanjing decreased by 78% compared with that on February 1- 15, which was a "disaster".

Quoted from QuestMobile China Internet "War Epidemic" Report

For this inevitable natural and man-made disaster, the tourism industry is like walking into the wilderness. As the operator of automobile charging station, how to survive in this bleak and dry wilderness? What should I do at this time to minimize the loss?

First, security upgrade, armed with "war epidemic"

During the epidemic, the virus raged and most public places were forced to close. As the back-end supply hub, the charging station needs to provide services continuously. Therefore, it is necessary to completely disinfect the station according to strict hygiene standards, strengthen the hygiene management of the station, and build a healthy, hygienic and safe charging station, so that the normal operation of the charging station has basic conditions.

- 1-? The station is fully disinfected to ensure standardized management.

Arrange special personnel to make a detailed disinfection schedule, regularly disinfect the charging station, especially the contact parts such as the gun head and screen of the electric pile, to ensure that the sanitation in the station meets the standards of opening to the outside world, and set up large-scale advertisements outside the station to publicize the disinfection results.

▲ The picture shows the disinfection and maintenance of a power station.

-2-? Manage the personnel in the station to ensure the safety of the "source"

The charging station should register the information of people who have been reworked one after another, and determine the whereabouts of Spring Festival travel rush (including physical health, residence during the Spring Festival, travel history, traffic passing through the city, contact history with relatives and friends in Hubei, etc.). ), and determine the rotation list according to strict standards. For employees who return to work, their body temperature should be measured on time and publicized. During work, they are required to wear masks, gloves, etc. Station toilets should be equipped with disinfectants.

-3-? Driver health management to improve service level.

The station should arrange a special person to be on duty and instruct the driver to wash his hands with antibacterial hand sanitizer. Under the premise of having masks, gloves and other materials, they will be distributed to charging drivers to guide vehicles to charge, and guide drivers to pay attention to health protection during charging and improve service level.

Second, reduce expenditure and increase efficiency, and fully meet the challenges.

The huge impact of the epidemic on the travel industry has led to a sharp drop in the number of users of automobile charging stations. Therefore, charging station operators suffered a "first loss" in 2020. For the charging station, the epidemic is only the danger of "avalanche destroying everything", and there is no chance of "auspicious snow and good harvest". Faced with this dilemma, operators have to try their best to save money, improve energy efficiency, "survive in the wilderness" and do their best to launch an epidemic sniper war.

- 1-? Coordinate the venue and reduce the rent.

Without users, there will be no charge, and the profit of the charging station will be greatly reduced, and the charging station cannot guarantee its own benign development. Some operators invest in charging station projects because of land resources, so that the cost of charging stations will not be too high during the epidemic. However, for most small and medium-sized operators without venue support, venue rent is also a big expense. It is suggested that the site should be coordinated by necessary means such as resource exchange, so as to reduce the rent, expenses and losses during the epidemic period.

-2-? Shut down some piles and box transformers to reduce power loss.

During the epidemic, there were few charging cars at the charging station. For charging stations with more electric pile terminals, it is suggested that some electric pile terminals and box-type transformers should be properly closed according to the daily charging demand during the epidemic period, and a small number of electric piles should be opened to meet the needs of vehicle supply, so as to reduce electricity consumption, power loss and expenses. However, in the process of shutdown, it is necessary to give early warning of sudden increase of vehicles and arrange personnel command in advance to avoid queue congestion and personnel gathering caused by sudden increase of vehicles, which violates government regulations.

-3-? Carry out short-term recharge activities to ensure cash flow

Charging station operators can carry out platform recharge activities during the epidemic period, and adopt the activity policy of "high recharge and high return" to attract users to carry out large recharge and give users rich returns higher than usual recharge activities. In turn, the operator can get a certain capital gain and ensure cash flow. At the same time, operators need to connect with related professional power station operation platforms such as Yunkuai Charging, and cooperate to promote recharge activities to achieve the expected results.

-4-? Delaying the payment of employee social security to ease the cash pressure.

At present, some cities have introduced policies to benefit enterprises and benefit the people, such as "allowing enterprises to delay paying social security". Charging station operators can take the initiative to connect with social security departments according to local policies, delay the payment of social security until the end of the epidemic, and ease the financial pressure at this stage.

▲ The picture shows the Beijing government issuing a notice of deferred payment of social security.

-5-? Financing lease to obtain cash flow

The biggest problem of the epidemic charging station is that it can't make ends meet. At present, in financial management, under the premise of saving expenses and ensuring the stability of basic funds, it is necessary to carry out financing work and find the flow of funds in combination with the needs of the 2020 annual plan. If some operators do not have such resources, it is difficult to obtain cash flow. For example, some power stations can operate SaaS platforms, and such companies have abundant financing resources to meet the needs of operators.

Third, expand traffic and open access.

At present, what charging station operators can do is not to feel sorry for themselves, but to regret the original investment failure. Instead, we need to actively embrace the suffering and changes endowed by the times, think dialectically, broaden our thinking, and seek change and survival. Actively tap user traffic to obtain profit sources.

- 1-? Carry out preferential charging activities and expand network marketing

During the epidemic, it is necessary to carry out corresponding drainage activities in line with the current situation. It is suggested to contact the third-party power station operation service provider, thoroughly investigate the user activity during the local epidemic, formulate a phased and flexible activity plan, cooperate with various traffic platforms to carry out marketing activities such as price reduction, charging and coupon delivery, and "borrow big pools to raise small fish", and vigorously promote it in local drivers' WeChat group and other channels.

-2-? Docking logistics fleet and opening up local traffic sources

In order to meet the transportation demand during the epidemic period, most logistics and freight industries in various places continue to serve, which makes all kinds of new energy trucks have great demand for electricity. It is suggested that operators should take the initiative to break through the resources of logistics vehicles, dock logistics fleets in local logistics parks and other places, and adopt preferential schemes for cooperation under the premise of considering whether their own sites have the conditions for charging logistics vehicles.

▲ The picture shows the charging of the logistics vehicle.

-3-? Combing the docking traffic end of the site and fully accessing all kinds of traffic platforms.

In addition to docking B-side traffic such as local logistics vehicles, the charging station can also contact charging service providers with traffic resources. It is understood that the charging operation service platform such as Yunkuai Charging has opened up most mainstream traffic parties in all regions of the country. Operators can sort out existing sites, connect with such third-party charging service providers, maximize the use of existing sites at the traffic end, and obtain diversified traffic.

▲ The picture shows the scene of a traffic platform.

Fourth, take the opportunity to "strengthen muscles and bones"

The epidemic has caused business difficulties, but it has also left a lot of time for businessmen to sum up the past and plan the future, giving them enough energy to strengthen themselves and plan ahead. As a power station operator, we can take this opportunity to rectify the power station, improve the platform, and strive to fight a prepared battle in 2020!

- 1-? The station facilities are perfect, and the charging system platform is strengthened.

The epidemic situation has restricted the source of users of charging stations, resulting in bleak performance. However, this situation also frees up a period of time for operators to complete the internal system improvement of charging stations. First, if conditions permit, the station can be closed in time, and the internal electric piles can be fully overhauled and operated. The electric piles with abnormal orders on 20 19 can be carefully investigated to find out the reasons, and the electric piles can be overhauled, upgraded and improved according to the standard of no problems in the next year. The second is to arrange technicians to strengthen and upgrade their own system platform, troubleshoot bugs, and ensure system stability.

-2-? Settle old scores and plan the business direction for the new year.

For some operators who have launched traffic providers, OEMs or power station management platforms, they can use this spare time to sort out the logic and sequencing of accounts in 20 19 and even previous years, make a unified inventory, and make a comprehensive comparison with the inventory results to determine the traffic platforms to be eliminated in 2020 and those that need to continue to cooperate, and think about preparing the development plan of power stations in 2020, so as to make early preparations and win early.

-3-? Strengthen systematic learning and armed operation ability.

Most operators have neglected the study and promotion of platform operation because of their busy work. It is suggested that during this period, we should dock the operation management platform, attend the platform operation course with the operation team, study the operation management platform in depth, ponder the functions of the power station operation system, master the operation system, flexibly summarize all kinds of data, and improve the project trading ability.

-4-? Conduct employee training and practice internal strength.

For operators with perfect operation team, online training can be conducted by Internet tools such as nailing during this period, so as to plan the future construction of the team, define the unified goals of the team, and cross-learn, for example, to ensure that every employee has the power station operation and maintenance ability and improve the comprehensive ability of employees. For small and scattered operators with few team members or "one person is king", they can use this time to communicate with saas service platforms that provide operators with operational guidance, such as Yunkuaicheng, and learn from them to improve their power station operation capabilities.

▲ Nail online office tools are very popular now.

/? Conclusion? /

The disaster came unexpectedly, just like a fire, which burned the original vigorous new energy industry "forest" into a "wilderness". The wilderness is already there, and the cruelty of the jungle has lost its shelter. How to laugh at the pressure and "survive in the wilderness" It has become a major problem that charging station operators must think about. Above the wilderness, we are always exposed to our competitors and have no conditions to hide. The big environment is forcing operators to strengthen their operations, speed up marketing, face up to difficulties, improve and upgrade, and overcome difficulties, so as to continue to take advantage of the spring breeze of the new energy industry and sail.

Source: First Power Grid

Author: charging e family

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.