How to promote hotels on the Tik Tok platform?

At present, it is in the dividend period of B&B development, and the B&B booking platform and OTA platform similar to Airbnb can be hung up. The main cost is to find a photographer to take a good picture of the room.

Step 2 operate

At present, there are too many hotels with characteristics in the market. For tourist cities, people who stay are basically relying on the Internet to do raiders or have "eye contact" with you to stay. It is best to publicize the location and characteristics of their rooms on some platforms similar to Tik Tok and Xiaohongshu, and find some local influential kol for centralized publicity one month before the tourist season;

Customer feedback channels are very important! Because if there is no front desk, users can't communicate with you directly, and you can't know the problems of the internal facilities of the room in time, so there must be communication channels in the operation, such as WeChat and WeChat official account.

The decoration of the room should not be too simple, but it should not be too fancy;

Take some time to understand the pricing and sales channels of surrounding hotels;

Word of mouth is the best way to publicize. You can find ways to stimulate users. If he feels good, he can take photos and send them to friends/recommend them to friends, get gifts and so on, and then gradually expand his influence.