Planning scheme of opening activities

In order to ensure the high quality and high level of work, we need to start making plans in advance. These plans are written plans, detailed rules and steps of specific actions. Do you understand the plan? The following are four plans for opening activities carefully arranged by me for reference only. Let's have a look.

Chapter 1 1 Opening Plan, Preface

The so-called "no right to speak without investigation" is based on my superficial understanding of a spa fitness club, which is against the basic rules of planning. But as an interview simulation scheme, it can also fully test whether a career planner has mastered the basic planning theory and thinking. I sincerely thank you for taking time out of your busy schedule to read my design. I hope that after I have the honor to become a member of the company, I will contribute my best works on the basis of a full investigation of your company and industry.

Second, the theme of the opening ceremony: building a five-star fitness club.

A good theme itself is a good advertisement, which plays a decisive role in the success of this activity. The ideal theme naming effect is to make consumers fully feel a kind of value concept advocated by the company (a kind of exquisite life and leisure way advocating returning to nature) from the theme, so as to produce a convincing admiration, that is, to achieve a justified effect. "Build a five-star fitness club." This theme can not only fully reflect the strength of the company from the side, but also fully reflect the value orientation of consumers and friends. Therefore, I think this theme just meets the requirements of this activity.

Third, the expected goal of the plan

The purpose of the opening ceremony is to quickly convey the news of the opening of a spa fitness club, enhance its social reputation and appeal in the service and entertainment industry, reflect its leading position in the industry, and reflect our opening theme: "Building a five-star fitness club." The traditional promotion mode of the opening ceremony has formed a fixed mode and gradually flowed into the program. The three sets of promotion methods of discount+rebate+gift have been difficult to effectively attract target customers. Merchants often invest a lot of manpower, material resources and financial resources, but consumers don't buy it at all, and the ideal advertising effect can't be achieved. In order to achieve a sensational and super-popular effect, this opening ceremony promotion must boldly adopt a brand-new opening atmosphere and a unique integrated marketing model to guide the latest wave of Shunde's service and entertainment industry marketing.

The expected objectives of the activity are as follows:

1, the opening information of a spa fitness club was widely spread, and more target consumer groups participated in this activity.

2. Deepen the impression of the target consumers on the location of the spa fitness club.

3. No matter from pre-planning or post-implementation, we strive to achieve an unprecedented sensational effect.

4. Create a situation where all peers come from behind and become a dark horse among peers.

5. Enhance the self-confidence of internal staff.

Fourth, the preparations for the event.

(A) pre-opening advertising

In order to inform the general public of the good news of the opening of the spa fitness club, we will take this opportunity to spread the culture of the spa fitness club and lay a good foundation for the opening of the new store.

1, Zhujiang Business Daily or Shunde Daily (depending on the actual situation)

Release content: a. Opening information of a spa fitness club. B. information on open day activities.

Corporate culture information about spa fitness club. D. Information about the participation mode of the lottery and the distribution of gifts.

Function: Publish holiday advertisements, create the atmosphere of the opening ceremony, and play a leading role in the passenger flow and public attention during the opening period.

Release Specification: Version 1/6

Release date: Monday, May 25th, and Saturday, May 30th, xx.

Release media: Zhujiang Business Daily

2. Exquisite picture books (5000 copies) and the delivery of opening souvenirs (VIP customers send a professional yoga mat, etc.). )

Release content: A, new store layout features B, corporate culture promotion C, featured service promotion.

Function: With the opening opportunity, design unified vi for brand communication.

The necessary information for opening a spa fitness club will definitely be the company's main business source. Such customers must be protected, and these tourists will be locked in the form of clubs or VIP cards, which will certainly provide the basis for the continuous flow of tourists. Therefore, it is necessary to have a complete publicity plan to spread corporate culture systematically. In this regard, it is best to choose beautiful picture books and distribute them during the opening period, with just the right atmosphere and no affectation.

Distribution method: put it in the opening ceremony gift package, one for each guest;

3. Urban outdoor advertising.

Release content: a. There is information about the opening of a spa fitness club. B, can accurately express the corporate purpose of a spa fitness club image.

Function: With vivid advertising pictures, announce the festive atmosphere of the opening of a spa fitness club in Daejeon and spread the brand. The advertisement highlights the momentum of a spa fitness club and the demeanor of an "industry leader". Outdoor street sign advertisements must be in the central square of the municipal government or the main section of the national highway. Don't be stingy, and give priority to big advertisements and heroism.

Release date: May 20th, xx-May 25th, XX.

4. Distribute colorful leaflets and newspapers.

Release contents: A, new store decoration B, layout features C, service features D, relevant preferential policies for joining during the opening period E, and relevant methods for participating in the opening lottery (prizes can be given appropriate preferential membership fees, and grand prizes can be exempted from one-year membership fees to arouse participants' interest).

Function: the newspaper covers a wide range and the target customers are clear. If there is a stunt, it will inevitably attract public attention and be willing to participate in the activities held when the new store opens, so as to achieve the publicity effect.

Entrained media: Zhujiang Business Daily

Number of publications: 50,000 copies

Release date: May 20th, xx-June 25th, XX.

5, Shunde or Foshan TV station coal launch (only a week before the opening of the appropriate launch, after all, TV advertising costs are high, but the effect is not necessarily very gratifying)

Release content: a, there is opening information of a spa fitness club; Preferential way to join within one week after opening.

Function: TV advertising has the characteristics of fast dissemination of information and wide coverage. In order to fully create a sensational atmosphere in the industry when opening, it needs to be played repeatedly the night before opening. It depends on the situation after opening to decide whether it is necessary to do this advertisement.

(B) the focus of advertising in the late opening period

The advertising operation strategy after opening cannot create a vigorous atmosphere as before. At this time, we should pay more attention to focusing effective advertising resources on key target consumers. Carry out more public relations activities in places where target consumption is concentrated.

For example, in the first scheme, the Bell Tower Park in the urban design center, some dance lovers spontaneously gather here every night, and major businesses often hold promotional activities here, so it has become the most popular area in Shunde. If we can make rational use of the resources of the clubhouse and carry out some activities here at an appropriate time, the publicity effect will definitely get twice the result with half the effort.

How to operate: Some teachers sent by the club will teach the public some basic fitness movements for free, and they can also organize interested members to perform here for a short time.

Function: As a public relations activity, it can make full use of people's interest in fitness and make them consciously participate in the activity, which is conducive to improving the popularity and reputation of a spa fitness club. (The key is low operating cost, and good operation will definitely get twice the result with half the effort. )

Verb (abbreviation of verb) activity setting on the opening day

1, ribbon-cutting ceremony

(Basic contents: lion awakening-leader's speech-ribbon cutting-various professional performances such as fitness gymnastics-participants' lucky draw-banquet for some distinguished guests (at the same time as the lucky draw))

Celebrations:

The opening ceremony is tentatively scheduled for the morning of June, xx 1 1 in a spa fitness club square. (If there is no suitable venue, the company can rent other squares or hotels.)

—— At 9: 30, the music in the venue is loud, colorful flags are flying, the welcome guests, the military band, the lion dance team and the hostess are in place, and the staff are ready for work;

Caption: The lion is the strength of many animals, and the army is the hope of the people. Both are symbols of strength and momentum. A spa fitness club will not only become a leading enterprise in Shunde, but also become a national famous brand in the near future. Therefore, whenever and wherever you are, you should appear in front of the public with a domineering image.)

-10:10 company leaders and guests entered the venue one after another. The waitress signed in the guests, put on flowers and led them to their seats. Etiquette ladies are waiting at the entrance to prepare for leading the dance.

-10: 55 Celebration master (invited host of Shunde TV Station) announced that the celebration was about to begin. Please take your seats, leaders, guests and all those who participated in the celebration.

-1 1: 00 The celebration officially started, and the ceremony master recited the opening remarks of the master of ceremonies;

-The master of ceremonies read out the list of the main guests attending the celebration;

-The ceremony master announced that the opening ceremony of a spa fitness club began! (10 second);

-Celebration emcee invited the military band to play a song;

-The Celebration Master invited the Dragon Dance Team to perform;

-The master of ceremonies invited the Lion Awakening Team to perform;

-Celebrator announced: Go ahead; (company leader);

-Celebrator announced: Go ahead; (VIP)；

-The ceremony master presided over the ribbon-cutting ceremony, and the hostess led the company leaders and guests to their positions;

The master of ceremonies invited the leader of a spa fitness club to preside over the cutting ceremony.

-the leader of a spa fitness club announced that a spa fitness club was opened! (Leaders and guests cut the ribbon! )

-At the moment when the ribbon was cut, the music was loud, fireworks were flying all over the sky, dragons and lions danced, and the celebration reached its climax;

-Various colorful performances, such as aerobics or Latin dance.

-Celebration emcee announced: Banquet for distinguished guests!

-other participants draw a lottery on the spot (the winner's admission fee can be discounted, which is actually the key point)

-in the song, MC concluded:

The celebration is over.

2, the celebration atmosphere layout

(1) Atmosphere layout of the main road section where the clubhouse is located

1, 8 helicopter power balls.

2. Insert knife flags along the main road section where the clubhouse is located (with the approval of relevant government departments) to create a festive atmosphere of two points;

(B) Venue atmosphere layout

1, there are 8 straight balloons on the site;

2. The theme slogan "Opening Ceremony of a spa Fitness Club" is hung above the front door of the main venue; A semi-circular flower ball with a diameter of 1.5 meters is hung directly above the entrance to decorate the atmosphere of the venue;

3. Place congratulatory flower baskets around the gate, 8 on each side;

4. Hang the national flag in a suitable venue to add a strong festive atmosphere;

5. Pre-place 10 flower stands in front of the ribbon-cutting venue to prepare guests to cut the ribbon and beautify the venue;

6. Leave a 5-meter space in front of the ribbon-cutting flower stand to prepare the lion dance team and the military band to perform before the meeting and at the end of the celebration climax;

7. Arrange several rows of seats neatly in front of the clearing, and prepare to invite the distinguished guests to sit down;

8. There is a big welcome card on the left side of the gate, which reads "Warmly welcome leaders and guests to a spa and fitness club for guidance!" A large congratulatory card was set at the entrance of the underground parking lot, which read "Warm congratulations on the opening of a spa fitness club" to express a warm welcome to the guests;

9. Next to the welcome sign, there is a row of sign-in tables paved with red cloth and decorated with flowers, which are ready for etiquette ladies to accept guests' sign-in and wear flowers for them.

(III) Slogans and slogans of this activity

1, warmly celebrate the opening of a spa fitness club!

2. Warmly welcome leaders, guests and friends at all levels to visit and guide!

3. Create a five-star distinguished, comfortable and healthy club.

VI. Cost Budget and System (omitted)

Planning scheme for opening activities Part II: Image preparation

Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.

Second, prepare your mind.

Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.

Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.

Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.

Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. The top part of the display column can show your diploma, photos, posters and honorary certificates. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!

A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates of quality inspection of related products and honorary medals of enterprises can build up customers' beautiful self-confidence, especially certificates issued by national authorities, which will play a great role in attracting customers and selling products.

Relevant information can be downloaded and printed from the company website -R&D organization website.

Fourth, the preparation of goods in the store

Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, bb cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.

Verb (abbreviation of verb) preparation of professional knowledge

This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.

Six, careful planning, to lay the foundation for good activities.

On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. After experiencing eye fire therapy, I want to do this project at a charge of 15 yuan 1 time, and experience hydrotherapy and skin washing at a charge of 20 yuan 1 time, which lays a good foundation for the activity. Make a good introduction to customers during the trial operation and see the effect.

It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.

Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined.

Division of labor:

Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): familiar with the activity plan of the day, good at shaping distribution value and having certain experience in pressing orders.

Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, and the results are produced in the afternoon, but there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to maximize the distribution of products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.

Seven. Activity summary

Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of product, but does not buy it, must write it down and continue to do a good job of tracking introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.

Planning scheme for opening activities Chapter III I. Purpose of activities

Hold enrollment and opening preferential activities in the communities and parks around the dance training room to attract students' investment with the fastest speed and greatest influence.

Second, the theme of the event

"Dance out of my life"-XX dance begins.

Third, the activity time

20xx April 22nd

Fourth, the venue

Haicang park

Verb (abbreviation for verb) participant

Potential customers of dancing, children around the community (number to be determined)

Agenda of intransitive verb activity

Activity flow chart

Time item content remarks

16:00- 16:05 Opening Dance Jazz Dance Performance for 5 people.

16: 05-16:15 The host introduced the main business of XX Dance.

1 6:15-16: 30 interactive game1balloon competition

16:30- 16:35 Dance and perform a ballet for five.

16:35- 16:50 prize-winning question and answer according to the scene

16:50- 16:55 The host introduced the teacher of the dance troupe.

16: 55-17:10 The teacher performed a solo dance at the group dance scene & invited the children to dance.

17:10-17: 25 interactive game 2 puzzle game

17:25- 17:30 dance performance 3-5 people perform in China.

17:30- 17:35 dance performance 2 Latin dance.

The planning scheme for the opening activities Part IV I. Time of the activities

20xx 10 year1October 30th.

Second, the venue of the event

Keyboard tape hole detector

Third, the form of activities.

Interior decoration+ribbon-cutting ceremony+performing arts program+military music performance+gongs and drums dance+gift giving+distribution of leaflets.

Fourth, the basic operating norms

The specific arrangements are as follows:

8: 30- 10: 00 site layout and etiquette reception

10: 00-10: 35 ribbon-cutting ceremony

10: 35-11:30 performing arts projects

Verb (abbreviation for verb) The expected goal of the activity.

1. On the occasion of the first anniversary of the opening of KTV, through the decoration inside and outside KTV, ribbon-cutting and live performance by military bands, the good news of opening was spread and the popularity was expanded.

2. Deepen the close communication with consumers and enhance the external affinity of KTV.

3. Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the advanced business taste of the enterprise, and have an immersive feeling.

4. With the help of the opening ceremony, let consumers know the business taste, concept and culture of KTV, establish its unique brand image, and lay a good foundation for KTV to win favorable competition in the service industry in the future.

Part II: Preparation

I. Personnel invitation

1. Artist invitation

The gongs, drums and lion dances, dressed in bright national costumes, performed various wonderful programs, such as drum orders, double lions sucking pearls and double lions praying for blessings, which added luster to the opening ceremony, enhanced the festive atmosphere and attracted more passers-by to stop and watch.

All six hostesses are wearing a uniform red cheongsam and ribbon. Responsible for helping guests sign in and guiding them into the venue.

3. Security personnel 10, responsible for security and directing vehicle movement and parking.

4. Cleaning personnel 10 person, responsible for the cleaning and hygiene work at the site.

5. Host's invitation

Hire a professional stage host who is good at mobilizing the atmosphere at the scene, can take the initiative to participate in activities with the audience and publicize the company's image many times. Yi Tang is responsible for the contact.

6. Invite media reporters for the diet column (your company will draw up an invitation plan and contact yourself).

7. Invitation from leaders of relevant functional departments and government leaders (please draw up an invitation plan and contact yourself).

Second, the ribbon-cutting site layout:

Detailed description of site layout:

Interior decoration: For details, please refer to the "Interior Decoration Effect Map" provided by Tang Culture and Art or specific matters agreed by both parties.

Store Decoration: For details, please refer to the "Store Decoration Rendering" provided by Tang Culture and Art or specific matters agreed by both parties.

High-altitude balloons: In order to create a cheerful, festive and lively atmosphere, high-altitude balloons are placed in front of KTV, the number of which is to be determined. The balloons are made of red lantern balls and look cheerful and generous. The content of the banner is mainly the text of the opening ceremony, and the specific content is provided by your company.

Memorial archway: the archway with a diameter of 18m in front of KTV, on which the words "Congratulations on the grand opening of KTV" are hung, which can convey the good news of the opening simply and clearly.

Welcome passage: a red carpet with a width of about 3 meters is laid in front of KTV, and bright flower baskets are placed on both sides of the carpet, which can not only create an atmosphere for the scene, but also form the effect of isolation zone.

Ribbon-cutting Stage: Set up a 4m×8m stage at the entrance of KTV, with microphones in the middle and front, and pots on both sides and front.

Flowers can not only create an atmosphere for the scene, but also form the effect of isolation belt.

Lanterns and flagpoles: Red lanterns can be hung near the front of KTV, and worn in pairs, with the words "Yue" and "Hao" written on them, attracting people in the past, invisibly conveying the good news of the opening of KTV to the public and expanding the popularity and influence of KTV.

Third, regional planning:

Etiquette reception area:

It can be arranged at one side of the ribbon-cutting venue, consisting of two sign-in desks and six hostesses. The sign-in desk is covered with red cotton wool tablecloth and placed on the sign-in desk. The gift department's desk card and sign-in book, ink stone, brooch and gifts are placed on one side of the table. Two hostess are responsible for welcoming guests at the entrance of KTV. One hostess guides the guests to the sign-in desk. Two hostess are responsible for helping the guests sign in, wearing brooches and giving gifts at the sign-in desk. One hostess guides the guests to rest at any time.

Tourist rest area:

It can be arranged in the service area inside KTV, with proper tea and drinks on the table for all guests to enjoy, and the staff will play soft music to give people a comfortable feeling.

The third part: the implementation of the activity plan

I. Agenda of activities

1) On the day of the event, all KTV employees dressed up showed the spirit of all KTV employees;

2) Assign special personnel to divert vehicles and maintain order at the scene;

3) After the guests, VIPs, leaders and reporters arrive, the hostesses will be responsible for welcoming them, giving them corsages, guiding them to sign in, leaving messages and entering the rest area to have a rest.

Sign in at the reception desk

Polite lady: 6

The staff and hostesses are responsible for the guests' sign-in, receiving gifts, wearing corsage for the guests, giving gifts and guiding the guests to their places.

5) Give gifts. The hostess presented gifts to the guests.

The number of gifts-determined by your company

6) Distribute DM periodicals on the spot: directly publicize the people coming and going.

7) At the beginning of the ribbon-cutting ceremony, relevant personnel invited leaders and all guests to the ribbon-cutting venue to attend the ceremony. At this time, cheerful music sounded to welcome distinguished guests and leaders;

8) After the ceremony, KTV leaders took photos with the guests.

Second, the activity process

At 8: 00, all the decorations are in place to prepare for the opening ceremony.

At 9: 30, the military band played loud and sonorous music and greeted the guests in cheerful music;

The passionate and heroic performance of the gongs and drums team made the boiling scene even more boiling;

Artists are present and ready to rest before the performance;

The smiling face and elegant temperament of the miss etiquette let the guests fully enjoy the etiquette service; Assist guests to sign in, wear corsage for guests and give gifts to guests.

At 9: 30, the host was present, familiar with the speech of the celebration, and aware of the presence of the guests that day.

10: 00, the host announced the start of the celebration and briefly explained the style and characteristics of KTV.

Speech by General Manager of Hao Yue KTV.

The host invited the distinguished guests to speak.

10: 20 The host invited the leaders of government functional departments to speak.

10: 25 The general manager of KTV gave a thank-you speech and announced that "KTV officially opened"!

The staff fired eight fireworks bombs.

At the same time, the melodious military music is melodious.

10: 30 host

People invited guests and leaders to cut the ribbon and read out the list of ribbon-cutting personnel.

Miss etiquette came to the stage with a tray (with ribbon-cutting supplies in it), waiting for the leaders and guests to cut the ribbon.

The ribbon-cutting ceremony began.

The military band accompanied the guests and added color to the ribbon-cutting.

The staff fired eight fireworks bombs, colorful fireworks bloomed in the air, and the scene was a sea of flowers.

The staff released helium balloons, and the festive atmosphere pushed the opening ceremony to a climax.

10: 40 female solo

10: 50 presided over the overall situation and planning of Hao Yue KTV.

10: 55 Dance Team Performance

1 1: 05 souvenirs of live interactive games (several kinds)

1 1: 20 male singer solo

1 1: 30, the host announced the successful conclusion of this activity.