Pet shop business plan

Pet shop business plan mode is the dream of many people to start a business, so if you want to open a pet shop well, you still need to write a good plan first. The plan needs to be concise and specific. It generally includes the purpose and requirements of the work, as well as more detailed steps and measures. However, many people are distressed by this. Let's share a sample business plan of a pet store.

Pet Shop Business Plan 1 I. Summary

Animals are friends of human beings. In recent years, pet dogs have gradually been liked by human beings and entered people's family life. "Keeping a pet dog at home" has become an urban fashion.

Nowadays, the social competition is fierce, the work pressure is great, and interpersonal relationships are difficult to deal with. Pets belong to pet owners completely, and they can communicate with pets to relieve their irritability and depression in work and life. Lonely old people need spiritual comfort, children can buy pets for their parents, and the elderly can also buy or adopt pets themselves, which gives the elderly spiritual sustenance; Besides, in the one-child family, young parents are also willing to keep pets, so that their children can have a playmate and cultivate their love.

In order to care for special social groups and build a harmonious society, our entrepreneurial team decided to open a pet shop.

Second, the market analysis

With the improvement of people's living standards, pets have gradually become more and more intimate companions in China. Whether dogs, cats, birds, fish or turtles, these small animals used to guard homes and entertain people began to become important members of the family. In the increasingly competitive social environment, the cuteness and liveliness of pets send loneliness, increase interest and relieve stress for human beings in a tense modern life. Specially trained dogs can not only be used as domestic pets, but also develop various work potentials.

China Nanbei Pet Market is one of the pet trading bases in China and even the world, which continuously transports all kinds of dog breeds for the whole country and all over the world and fills the whole pet trading market. The prosperity of the pet industry will surely make greater contributions to enriching people's spiritual and cultural life, broadening employment opportunities, leading people to get rich, driving the development of related industries and promoting the national economy to take off. The sustained and stable development of China's north-south pet trading market is also an important part of promoting the prosperity of China's pet industry, which will affect the rapid development of China's pet industry in the future. There are many pet shops with different styles on the market at present. There is a food store that provides all kinds of food, snacks and nutrients for pets; There are also specialty stores that provide all kinds of exquisite pet nests and feeders for pets. Featured stores with new concepts such as pet grooming and pet hospital will become new investment directions. Besides, for pet owners, the biggest headache is that their pets are sick. As a spiritual sustenance and emotional continuation, pet owners must not let their pets suffer any injustice.

Therefore, business consulting experts believe that the pet market, which has been cultivated for nearly 10 years, has now entered a mature development period. For mass investors, it is time to set foot in the pet industry and open a special pet shop.

Third, the store overview

(1) Name of Store _ _ _ _ Pet Store

This shop is located next to the _ _ district of _ _ city.

(B) the purpose of opening a store

Our aim is to provide customers with the cutest pets and the fairest price, try to save money for customers and let customers buy satisfactory pets. Become the "four most" pet store in consumers' minds (four most refers to the most responsible pet store with the best price, the most professional service and the highest popularity)

Service tenet:

1. We will consider all issues from the perspective of consumers in the spirit of serving pet lovers and caring for pet owners, and strive to enable consumers to buy the pets and supplies they need without leaving home. Let busy pet owners live outside the community, which can meet the basic needs of pets and completely solve the worries of pet owners.

Our store provides services such as telephone reservation, door-to-door service and giving away tickets for pet show.

3. Pay attention to neighborhood relations: If you want to open a pet shop well, you must have a good relationship with your neighborhood.

4. Don't disturb people too much: I always think that some people don't like pets. Think about these people and try not to disturb their shops too much.

5. Establish the word-of-mouth of the store: Pet stores rely on word-of-mouth, so it takes a certain process to achieve results.

⑶ Business philosophy

"Let everyone who likes pets have their beloved pets."

(4) Products and services

We mainly provide tangible and intangible products. Our services include: live dog sales, matchmaking, beauty, breeding and daily necessities.

Details are as follows:

1, get a dog:

Price list unit of partial dog breeding (yuan/time)

Variety breeding price Variety breeding price Variety breeding price

Shih Tzu 500 yuan rope 200 yuan standard poodle 65438 yuan+0,000 yuan.

Grand Shepherd $800 Golden Retriever $600 Samoa $800

Song Shiquan 500 Husky 800 Tibetan Mastiff 200

2. Dog matchmaking: The charging standard: a set of dress 50 yuan/time, new house rent 10 yuan/time, new house photography 100 yuan/time.

3. Dog grooming: charging standards: Schnauzer, West Highland, Cocker Grooming, Jingba, Xishi, Bomei: Baby 50 yuan, Standard 80 yuan, Giant 120 yuan. (Other varieties are negotiable according to beauty difficulty, gross weight and body size! )。 We will try our best to provide you with convenient, fast, safe and hygienic services, so that your baby can enjoy the beauty in a relaxed, pleasant and familiar environment without worrying about being treated rudely. We have a full set of professional tools, which can complete all cosmetic procedures, including plastic surgery, ear hair removal, ear canal cleaning, nail cutting, foot hair trimming, belly hair shaving and so on.

The price of live pets depends on the actual demand.

5] Target

1. Target customers: Our target customers are elderly people who are alone with certain financial strength, wives of wealthy families and only children with good family conditions.

2. Profit target:

Short-term goal (1-2 years)

As our company has just been established, both the market and the target customer base need to be developed, so it is impossible to make a profit in a short time. Therefore, our short-term goal is to gain a foothold in this region and occupy a certain market, win target customers, and strive to turn losses into profits, at least with less losses.

(2) Medium-term goal (3-5 years)

After two to three years of struggle, the company turned losses into profits, gained a firm foothold, strengthened its influence, established a certain popularity, and had a fixed customer base and target market, and began to develop markets and customers in other regions.

(3) Long-term goal (more than 5 years)

We hope to stand out from the constant competition in the pet market, become a rookie field for pet sales and service, and have many fixed customer groups and networks. Seize the market in other regions.

Fourth, capital accounting.

(1) calculate the cost

Apart from the difference in salary, being a clerk in someone else's shop is different from being a boss in your own shop. The expenses required for the formal opening of the store and the working capital required in the operation process need to be budgeted by the owner himself.

As mentioned above, the total cost of enterprise operation includes fixed cost and variable cost. Fixed cost refers to the funds that still need to be paid even after a bag of feed is sold, such as equipment purchase and depreciation, publicity expenses, employee salaries and employee training expenses. The variable cost is the cost of producing each product, including the cost of raw materials, water and electricity.

Although entrepreneurs always expect to attract customers when they first join the pet business, a conservative budget is safer and more necessary.

(2) organization cost budget

Because the concept of pet products is very broad, there are huge differences between various products, and because different people have different economic strength, business philosophy, aesthetic point of view, advantages of opening stores and regional differences (mainly real estate prices and labor costs), it is difficult for you to make a very realistic opening budget. Generally speaking, however, a list of all kinds of projects required for opening a business can be listed here for reference only.

1, opening price

To open a pet shop, you need to register with the local industry and commerce department, and at the same time, you need to get the review and approval of the local tax and other relevant departments. In view of the special regulations of the food industry, it is also necessary to obtain health permits from local health supervision departments and apply for health certificates for employees.

2. Equipment investment

The purchase of equipment can only be made after the product category is determined. Considering the shortage of new business funds and other reasons, in principle, the multi-purpose of equipment should be the main parameter of procurement, and quality must be paid attention to when purchasing, otherwise the reputation of pet shops will be affected.

3. Store expenses (decoration and rent, etc.). )

When renting a store, we should pay attention to the surrounding environment, which is very important for opening a pet shop. This point has been introduced in detail before, so I won't repeat it here. Store decoration is also very important, because it will play a great role in arousing customers' desire to buy.

Pet products belong to leisure goods, so we should pay attention to the use of elegant and bright colors when decorating shops, so that all kinds of goods can be seen at a glance. A pet grooming shop should create a warm and sweet atmosphere and make customers feel that it can become a paradise for pets. At the same time, we should also pay attention to the seasonal changes in our lives, and make necessary changes to the interior decoration in combination with our promotional activities in case of holidays.

4. Part of the employee's expenses

The first impression in life is the most important, so is opening a pet shop. In order to win the favor of the first batch of customers at the beginning of pet shop opening, employees should be trained strictly before opening the store. For pet shops, this part of the cost can never be saved, because some pet products will also involve some professional knowledge. Without the accumulation of specific knowledge about related foods or supplies, people will be out of breath for lack of reasons when introducing products and promoting services to consumers, and the degree of winning customers' trust will be greatly reduced.

Doing business is a complicated process. When the business is not booming at first, it needs not only the patience of the owner, but also the confidence of the employees. Employees are first and foremost people in society, and the primary purpose of their work is to make a living. Therefore, at least six months' salary must be prepared before opening to win the time and space for the pet shop to survive.

5. Organization expenses

A good beginning is half the battle. A grand opening ceremony can not only widely publicize your pet store, but also win a good start for your career. The opening expenses include not only the opening ceremony expenses, but also the opening promotion expenses.

6. Advertising expenditure

Newly opened pet shops are always eager to advertise through various media and forms, hoping to expand the influence of their stores, but the problem is that not everyone knows the advertising skills. To advertise, we must first understand the following questions. What kind of people are our advertising audiences? What are their characteristics? What kind of advertisements do they accept most easily? What kind of media and forms of expression can best reflect the style of pet shops? Only by recognizing the importance of these problems can we achieve good advertising audio-visual effects.

Pre-publicity is very important. If it is a community store, you can distribute leaflets in the surrounding communities to advertise, and you can also attract customers through free bathing or low-cost beauty treatments.

Investment plan:

Take out about 6.5438 million yuan, participate in training for about one month, and get the qualification certificate of "pet beautician". In addition to maintaining nutrition, there should also be special beauty programs. Therefore, 65,438+0,000 yuan should be invested in pet grooming facilities: bath, an electric hair clipper (about 2,000 yuan) and five cutter heads (65,438+0,000 yuan), three or four grooming scissors (2,000 yuan), hair dryer, electric hair dryer, water heater, etc. 20 thousand yuan is used to buy goods. In places where pet products are eaten, washed, played and lived, 6,543,800 yuan is used to buy food including nutrition, 5,000 yuan is used to buy bath products, and 5,000 yuan is used to match other commodities. Shop decoration, shelves, etc. Also received 6.5438+0 million yuan; Profit rate: according to the law, investing in pet shops will not be profitable for half a year. Gross profit of food and supplies is about 20%, and beauty is about 60%. According to the rent of 2000 yuan/month and the operating income of more than 5000 yuan/month, the funds can be guaranteed.

Five, to build their own core competitiveness

After choosing the investment direction and site selection, the next question to be considered is how to establish its own core competitiveness in business. According to insiders, it mainly starts from three places: professional shop assistants, product quality and the maintenance of old customers.

According to professionals, when recruiting shop assistants, the basic condition is to have love for animals, preferably people who have had pets. Secondly, you should have relevant professional knowledge, at least you can identify the types of pets. Of course, if there is no suitable candidate, let the clerk attend several trainings on pet knowledge first, so that the clerk can be handy after taking up his post. In addition, some pet shops will provide more comprehensive services, such as pet grooming and pet medical treatment, which requires investors to spend a lot of money to recruit professional beauticians and medical practitioners. Experts remind that it is necessary to recruit beauty therapists with practical experience, which can greatly reduce the occurrence of accidents. A pet medical accident is enough to shut down a pet shop.

In terms of commodity quality, investors must strictly control the purchase channels. Experts suggest that in the early stage of opening a store, it is best to choose a well-known brand of the manufacturer. For example, at present, the famous brands of pet products in the domestic market are _ _, _ _, _ _, _ _, _ _ and so on. For goods with shelf life, the number of purchases can be reduced and the number of purchases can be increased. For several expensive products, in order to increase the flow of funds, the form of customer reservation can be adopted, which can avoid the cost brought by inventory.

Special attention should be paid to word-of-mouth effect in the operation of pet shops. If you want to run well, you must make friends with customers, not only to provide good service, but also to retain customers. According to pet store management expert _ _, the first step to retain customers is to provide good service. Even if the customer just bought a bag of dog food, they asked the clerk to receive the customer warmly and patiently. In addition, establishing a membership system, giving preferential discounts to old customers or holding several free pet grooming and other promotional activities are conducive to stabilizing old customers and developing new customers. According to _ _, because he often provides free consultation to his clients, who like to bring their pets to spend, he has become a pet expert in the surrounding community.

For future pet shop owners, excellent shop assistants, high-quality goods and services are the three core competitiveness. Once properly managed, it will certainly create broad pet business opportunities for itself.

Risk and opportunity assessment of intransitive verbs

(1) Risk assessment

1 Policy risk

In the course of our operation, the national policy on the pet market may have changed, which will bring us policy risks. As entrepreneurs, we should take the initiative to understand the national policy orientation and the policy information of some departments, and try our best to grasp the direction of policy development or change.

2. Market risk

Now China is a market economy, and the market is unpredictable. Therefore, the change of international or domestic market environment and the intensification of industry competition will also bring risks to our operation and development. In this regard, we'd better strengthen market research and forecast, strengthen the analysis of competitors, and strive to enhance market competitiveness.

3. Managing risks

This risk is the most likely risk when we start our business. In the course of operation, the development of our store will also encounter difficulties due to our leadership decision-making mistakes, work management mistakes, and increased work and operating costs. In view of this risk, we should establish a strict and efficient management system, formulate management measures and risk prevention measures, and strive to realize the interests of managers, employees and the company as a whole. Avoid risks and reduce losses.

4. Financial risks

Financial risk is a possible risk for any enterprise. When we operate, we may encounter the dilemma of insufficient funds, difficult capital turnover, loopholes in financial management and "triangular debts", which will make the development of our store difficult. Therefore, we should improve financial management, strengthen financial supervision, break through the bottleneck of funds in various ways and reduce financial risks.

(2) Opportunity assessment

Although our business is accompanied by risks, we can overcome these difficulties because we have some advantages:

1. When our pet store started, there was very little start-up capital. We try our best to make the most of the least money.

2. When we recommend pets to customers, we will make personalized recommendations according to customers' own conditions and preferences.

In terms of service, we not only provide one-time service in advance, but also establish long-term contact with customers. Help customers solve some problems when feeding pets at any time. If we can overcome the risks, we will become famous in the media such as TV and become the main force in this industry. Our pet company will be known to more and more customers, and customers in need will choose us as their first choice. We believe that we can achieve this goal.

Pet shop business plan 2 Pet shops are very attractive places. You can see cute hamsters, cute puppies, parrots and tropical fish in most shops.

Small pets began to give birth to a new industry that should not be underestimated. For investors, the investment threshold of pet food stores and specialty stores is relatively low and has become saturated. Featured stores with new concepts such as pet grooming and pet hospital will become new investment directions. Once the location of the pet shop is selected, it should not be changed, so the particularity of the industry should be fully considered. In addition, investors should master the three weapons of shop assistants, goods and services in their operations, so as to create broad business opportunities for themselves.

I. Service introduction

1, pet grooming

2. Pet medical treatment

3, business pet clothing

4, pet daily necessities

5, pet photography, etc

Second, the marketing strategy

As we all know, under the condition of market economy, the market is the foundation of enterprises. Without market, there will be no enterprise's survival, and without market development, there will be no enterprise's development.

In recent years, the pet market has become more and more popular. In recent years, the number of pet food, merchandise stores and pet beauty shops around us has increased a lot. Products related to pet food and pet products in supermarkets have also expanded from the initial shelves to a row of shelves. Small supermarkets around the community have also increased the shelves of pet food and supplies. Major mainstream websites have also opened up pet forums, and all kinds of information about pets can be seen everywhere. Pets have become a part of residents' life.

According to the marketing strategy, in order to develop in the market, pet enterprises should not only be good at finding and understanding customer needs, but also try their best to find and restore a controllable system from the aspects of product quality, sales channels, price and promotion to realize this requirement. If enterprises want to succeed in the fierce market competition, product quality is the first factor, and improving and grasping product quality is the most important thing. Colleagues who ensure good product quality should make reasonable prices and make accurate price positioning according to market trends.

Three. Cost budget and profitability

1, cost budget

To open a pet shop, you must first spend about 65,438+0,000 yuan, attend training for about one month and obtain the qualification certificate of "pet beautician". In addition to maintaining nutrition, there should also be special beauty programs. Therefore, 65,438+0,000 yuan should be invested in pet grooming facilities: bath, an electric hair clipper (about 2,000 yuan) and five cutter heads (65,438+0,000 yuan), three or four grooming scissors (2,000 yuan), hair dryer, electric hair dryer, water heater, etc. 20 thousand yuan is used to buy goods. In places where pet products are eaten, washed, played and lived, 6,543,800 yuan is used to buy food including nutrition, 5,000 yuan is used to buy bath products, and 5,000 yuan is used to match other commodities. Shop decoration, shelves, etc. Also received 6.5438+0 million yuan.

2. profitability

Profit rate: according to the law, investing in pet shops will not be profitable for half a year. Gross profit of food and supplies is about 20%, and beauty is about 60%. According to the rent of 2000 yuan/month and the operating income of more than 5000 yuan/month, the funds can be guaranteed. You can earn your principal back in two years.

Fourth, site selection

It is reported that the location of pet shops is the most inflexible factor in opening stores, and there are many factors to be considered, including the size and characteristics of the surrounding population, the number of pets, peer competition, the convenience of transportation, the characteristics of nearby businesses, real estate costs (rental costs), contract terms, population trends and related laws and regulations.

Verb (abbreviation of verb) risk avoidance

Although the prospect of pet grooming industry is promising, there are also risks, and recruiting shop assistants is a big problem. Different from ordinary beauticians, pet beauticians not only have professional requirements, but also have very complicated work, and are often bitten and scratched by pets. Most people think that grooming a pet dog means trimming, grooming and cleaning its hair. In fact, the job of a pet beautician is not as simple as it seems. It usually takes more than an hour to beautify a pet dog, and it takes longer to meet a disobedient pet dog. Because of the dirty work, it is much more difficult for this industry to recruit shop assistants than other industries.

Pet shop business plan 3 Nowadays, more and more people choose pet business to start businesses, and many new business directions have emerged, such as pet wearable devices and social interaction. Are these new directions feasible? Let's take a look at the expert's opinion.

Social project

The profit model refers to maternal and child categories.

The social application of pets is more than just chatting, because most social applications on the market only stay at the level of chatting with each other. A practical function of pet socialization is that chatting between pet owners can solve problems based on foster care and adoption (including feeding). For example, foster care, many people put it in pet shops or friends' homes, and it is not safe to put it in pet shops. Sometimes friends may be busy and troublesome; Keeping pets is also very troublesome, especially in the same city. It is difficult to find a suitable breed, similar age and pleasant owner. Therefore, there is market demand.

Of course, some people say that there are many pet communities on the Internet, which can also solve social or other practical problems such as foster care and feeding. But the disadvantage of web pages is that after sending messages, the feedback time is very long. Users of the forum will not be actively pushed to send messages, so they should always check whether anyone replies, not to mention that the number of users of the forum is decreasing. Even if users in Weibo are very active, users in the same city should see information similar to breeding or foster care. Existing channels can't solve practical problems.

Compared with the general app, the scale of pet social application is very small, and the online promotion is very cost-effective. Offline pet shops and pet hospitals cover a limited number of people and areas, so it is relatively easy to promote them in Weibo and Douban. For example, some pet owners will focus on some pet sizes, which often appear in groups in douban and can be accurately promoted.

As for the profit model, I think the pet market is similar to the maternal and child market, and both need to continue to buy consumer goods. For example, it can cooperate with pet hospitals and pet stores, and even develop functions similar to pet e-commerce, so that users can get one-stop service in the application. (Commentator: Founder Zhang Fan)

The operation mode refers to "Mushroom Street"

Foreign models should be localized in China. If social interaction is established in the form of pictures, I personally think there are still opportunities in China, but we also need to pay attention to some problems. You can refer to the model of mushroom street and beauty theory. Users share their purchase experiences and experiences in the form of pictures, and the final purchase channel points to Taobao. After all, the business model of pure pictures is limited.

In addition, I think the success rate of this application on the mobile side is higher than that on the PC side. The PC is far away from the pictures, and the pictures taken on the mobile phone can be shared instantly, which is more difficult on the PC. (Commentator: Analyst Chen Shou of Analysys International)

Equipment project

GPS positioning is grounded, and the market is better.

As far as I know, pet wearable devices appeared abroad a few years ago. For example, Qualcomm introduced a pet tracking collar, which mainly has GPS positioning function. I haven't heard of any company in China that produces wearable devices for pets. After all, the environment at home and abroad is different. Foreign pets are more like family members. Domestic wearable devices have just started, and Volkswagen's products are still in their infancy, not to mention pets.

In fact, the wearable devices of pets and people should be similar in technology. Blood pressure collection, heart rate monitoring, movement trajectory and so on. Is that the market demand has not yet been reached. For example, the price of wearable devices is generally not cheap, and it is hard to say how many people are willing to pay for it. I think it is more practical to make pet GPS tracking products to prevent pets from getting lost in China, and the landing point is more grounded. (Commentator: CEO Shen Bo)

Immature market

First of all, wearable devices for the human body are still in their infancy, and the background is like this, which is even more backward for pets; Secondly, most pet owners have no experience in scientific breeding, and their concern for pet health has not yet been enlightened; Finally, even the GPS positioning that can be used for pets has the problem of small market space in China, because in China, especially in big cities, most pets live in rooms, and there are not many cases where they are naturally lost after being dragged out. Therefore, the demand for pet location system is not very strong. Even if someone has this demand, the marketing cost of finding this target group may exceed the profit from selling products. (Commentator: Liu Xin, Marketing Director of Guaguo)

Foster care program

The demand is great, but not much is done.

From the commercial point of view, this model is completely feasible in China. There is a great demand for pet foster care. Relatively speaking, it is still a niche market that can make money, but it will not be a big business.

Nowadays, more and more people keep pets. According to our own website, every New Year holiday, we can see many users posting "seeking pet foster care", that is, the demand for "sellers" is very strong. And whenever this post comes out, you can also see many users who are willing to adopt pets for it, that is, "buyers." Of course, in addition to the pet's "rations", pet owners will also pay some extra fees to their adoptive parents.

According to this logic, there should be many such platforms on the market, but why not? I think the key factor is that the market is not standardized and there are no detailed rules, which makes everyone dare not act rashly.

For example, during the Spring Festival of 20 13, there was a dispute between pet owners and adoptive parents among users on our website. The pet owner is a Wuhan girl who works in Guangdong. She has two lizards about 5 years old. By posting in the post office, she found a foster family in Guangdong. However, when she returned to Guangdong after the holiday, she found that two lizards placed in foster families had died. This incident caused great concern in our station for a while, and finally ended with adoptive parents paying more than 2000 yuan. This incident actually reflects the problem of foster care norms: in fact, the normal life span of pet lizards is about four or five years. Did the lizard die because of improper foster care or did it really die? It's hard to say. At present, there is no detailed standard for both parties to refer to. By extension, each pet has different habits, longevity and foster care methods. When an accident happens, how to judge whether it is caused by foster care requires different standards. Therefore, without rules and standards, this market can't do much. (Commentator: Wang Sheng, founder of Crawling World)

Online business is risky.

There is another risk in the online foster care service model. How should the website gain the trust of pet owners when fostering precious pets? Someone once suggested that I set up an online foster care service as a third party. The website purchases insurance to attract users to actively foster care, and pet owners can get compensation after problems occur. But my question is also practical. Some pets are expensive. For example, the price of some golden-headed turtles is as high as several hundred thousand. It is difficult for small websites to buy such high compensation insurance, which has cost pressure. (Commentator: Liu Xin, Marketing Director of Guaguo)

Times are different, don't imitate.

There is nothing wrong with online pet foster care mode, but it is not suitable at this time.

At present, the domestic pet market has just emerged and belongs to the initial stage. One thing that entrepreneurs are trying to do is to find and catch users. As for online pet foster care and other subdivided services, they must be supported by demand points after the number of users is large enough. It's like early e-commerce. For example, the concept of e-commerce was very popular at 1999. At that time, Yi Bei, Yi Bei, took advantage of the trend, but the overall environment was not yet up and the time was not suitable.

As far as the market size is concerned, it is still too early to imitate this model in the United States. At present, the domestic pet market is about several hundred million, among which there are many merchants. Even if the industry is the first, there are tens of millions. You can make online pet consignment the first in the segmentation field, and it is estimated that it will be several million at most, very few.