Planning plan for shopping mall New Year’s Eve marketing activities

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an excellent activity plan in advance. An activity plan is a plan that clarifies the time, location, purpose, expected results, budget and activity methods of the activity. So do you know how to write an activity plan in a standardized way? The following is a collection of shopping mall New Year’s Eve marketing activity planning examples for everyone. It is for reference only. Let’s take a look. Shopping mall New Year's Eve marketing activity planning plan 1

1. Activity theme:

Welcome the New Year's true feedback to Runfa

2. Activity purpose: < /p>

Attract popularity, increase sales, and improve the supermarket’s popularity and reputation

3. Event location:

2nd Floor, Central City, Bustling Avenue, Economic Development Zone

4. Activity time:

January 1st - 3rd, 20xx

5. Activity background:

20xx New Year's Day falls on a Wednesday, and according to national holiday regulations, January 1st to 3rd is a public holiday. During this period, it is the best time for major shopping malls to carry out promotional activities and boost sales. During the New Year's Day promotion period, in order to avoid excessive, disorderly, and messy information transmission that disturbs consumers, promotional information with a single simple theme should be chosen to capture customers' auspicious psychology and buy atmosphere, feelings, services, and benefits. .

6. Activity content

1. Shopping promotions with prizes. Consumers who shop at RT-Mart can participate in the lottery by using the special phone number and mobile phone text message with their shopping receipt of the day together with their ID number.

First prize: 200 yuan in cash (limited to 3 people per day)

Second prize: 100 yuan in cash (limited to 10 people per day)

Third prize : 50 yuan in cash (limited to 20 people per day)

Fourth prize: 10 yuan in cash (limited to 60 people per day)

Fifth prize: 5 yuan in cash (limited to 800 people per day)

Event location: Service Center on the first floor of RT-Mart

2. "Sugar, wine, non-staple food" and "washing and washing" products are the highlight of May Day consumption, and they are joint sales for effective combinations , launching "Food Week" and Unilever's "Care for Skin, Beautiful Life" hot cosmetics shopping month. Take advantage of special offers or half-off prices to drive purchases.

3. Make your own decisions about clothing discounts

From January 1st to January 3rd, all customers who purchase men’s clothing, women’s clothing, pajamas, etc. in our supermarkets can use their computer to The ticket can be turned on the lucky wheel, and the customer can enjoy a certain amount of cash discount.

There will also be a fashion show and limited-time clothing sales during the event. ,

Clothing limited-time sales events are held twice a day, with a minimum discount of 20%.

4. Crazy discounts, gifts after discounts

Anyone who purchases over 100 yuan in our mall can get New Year’s gifts with the shopping receipt of the day:

★When you spend RMB 100 or more, you will get a free high-end and exquisite fruit plate, a vacuum water cup, and a multi-function cleaner;

★ When you spend RMB 300 or more, you will get a free stainless steel kettle, a stainless steel milk pot, a colorful candy box, and a natural bamboo cutting board; < ;

Gift collection location: Next to the Blue Island Cosmetics Store in the Underground Commodity City

5. May Day Surprise Trio

Trio: Lowest in the city (various Product prices are the lowest in the city and extremely cheap)

Duo: 200,000 points card customers will give back a lot of "May Day" rewards

From January 1st to January 1st, All point card customers can use their point card to purchase designated products at a discount in a certain supermarket.

Trio: Happy Shopping, Lucky You

From January 1st to 3rd, customers who shop over 30 yuan in a supermarket at one time can participate in on-site activities with rich prizes and never-ending Failed. Prizes include: exquisite box paper, 1 kilogram of rice, and 500ML edible blended oil.

4. Some of the special products on New Year’s Day in a supermarket:

During New Year’s Day, a supermarket *** launched nearly a thousand kinds of special products, including daily necessities, food, and electrical appliances. , clothing, fresh food and other commodities

6. Establish RT-Mart shopping mall website. Full coverage of the May Day promotions at RT-Mart Shopping Mall.

7. Advertising

1. A comprehensive introduction to various promotional activities for the New Year's Day at RT-Mart Shopping Plaza in Anhui Economic Taichung.

2． Radio news stations and art stations use half-time and full-time advertisements to promote individual activities.

3. Use Xin'an Evening News and Hefei Morning News to place a full-page advertisement each.

4． The business site broadcast broadcasts event content on a rolling basis.

5. RT-Mart's website covers the entire New Year's Day series of activities.

6. Cooperate with the postal service to combine various manufacturers to publish special advertisements in one issue

7. Utilize news reports from the media mentioned above.

8. Create store image:

1. Decorate the storefront. It costs about 600 yuan to make a romantic colorful door using silk flowers.

2． The patio and the ceiling on the first floor were decorated with bouquets and red lanterns were removed. The cost is about 1,000 yuan.

3. Colorful balloon decoration costs about 200 yuan.

4． Green simulated plant decoration costs about 1,000 yuan.

9. Organizational form

Set up a general responsible group, which will be directly led by the store manager and relevant leaders, with the participation of the corporate department or cooperative units (for better coordination and cooperation) The enterprise carries out effective communication), and is divided into publicity, responsibility for each activity, foundation, liaison, supervision, safety and other departments to ensure a clear division of labor and end of responsibility.

10. Activity Stage

(1) Activity planning and preparation period:

December 10, 20xx - December 31, 20xx

Work overall arrangement

Person responsible for completion time of detailed items

General responsible before the plan is confirmed on December 10th

Venue arrangement is based on December 20th< /p>

General responsibility for personnel implementation before December 10th

Publicity and preparation for publicity before December 15th

Contact partners before December 15th

Related Formalities: contact before December 25th

Equipment in place by December 30th

Rehearsal supervision before December 31st

11. Fund budget

< p> 1. Advertising investment: 10,000 yuan

2. Design, production, and printing costs: 5,000 yuan

3. Newspaper design, poster design, and design fees: 5,000 yuan

p>

4. Gifts: 2,000 yuan

5. Decoration costs: 3,000 yuan

12. Accident prevention

1. Pay attention in the early stage of the event Weather forecast. If the weather is not ideal during the forecast period, be prepared with rain gear or consider backup plans.

2. The audio equipment must arrive 1 day in advance and be debugged.

3. Timely grasp the mood of the people on site and coordinate personnel to be prepared to adjust the atmosphere.

4. Dedicated personnel to guard every link.

5. Security personnel must be present at the event site.

13. Description of this plan

1. Due to the hasty preparation time of this plan, a good activity plan cannot be completed by one person independently, especially the details of each activity. Details need to be discussed and improved by everyone together.

2. In terms of fund planning, it is necessary to combine the details of each activity and the results of negotiations between various departments, so it is impossible to make a correct budget here.

1. Activities Purpose:

Make full use of the New Year's Day holiday, integrate resources, and carry out a long-span promotional event in a planned and strategic manner to better convey the business philosophy of Baolihui Shopping Center and enhance the corporate brand image. Drive product sales and achieve simultaneous improvement in brand image and product sales.

2. Activity theme:

Activity theme: One-dollar flash sale on hundreds of famous brands

Activity slogan: It’s getting cold, come to xx to exchange!

3. Activity ideas

Make full use of Christmas and New Year’s Day, two major opportunities, through one-yuan flash sales and on-site WeChat draws, and mobilize all merchants to issue electronic vouchers and other promotional techniques through WeChat marketing , directly benefiting consumers, thereby increasing product sales and expanding Baolihui's brand influence and store leasing conditions.

4. Event time:

December 25th - January 3rd

5. Event location:

xx Hui Shopping Plaza

6. Activity content:

1. One-yuan "flash sale" on hundreds of famous products is even more exciting!

2. On the day of the event, use the electronic coupon to purchase at various stores and enjoy the lowest discount!

3. On the day of the event, with the electronic coupon, the mall will give away two lucky draws! Shopping mall New Year's Eve marketing activity planning plan 3

1. Activity time: January 1, 20xx - January 16, 20xx

2. Activity theme: One million cash coupons Welcome the New Year with great joy

3. Activity content:

1. Welcome the New Year with free red envelopes

During the activity, everyone who comes to xx electronic market to shop Customers, no matter how much they purchase, can receive a bundle of red envelopes at the market service center by presenting the market's unified sales receipt.

2. Enjoy the New Year, SEG will give you "prosperity"

During the event, any customer who comes to xx electronic market to shop, no matter how much they spend, can go to the service center with their shopping voucher to participate in the lucky draw Draw and get 1 chance to draw.

Prize setting:

Winning level, prize setting, prize value

First prize, 5 Want Want gift boxes of 150 yuan

Second prize 10 people will be awarded a Want Want gift pack worth RMB 50

The third prize will be given to 50 people worth Wang Want milk worth RMB 5

The 2,000 people will be given a commemorative prize of RMB 1 Wang Want senbei

2. Home Furnishing Market New Year’s Day Promotions

1. Get gifts when you enter the store. Kitchen cabinets, wardrobes, electrical appliances, and kitchen supplies series products are all discounted at a minimum of xx. You will be given a gift when entering the store, and an environmentally friendly shopping bag will be given as a gift (required when entering the door, no penalty!).

2. Pay a deposit of 500 yuan and get a set of electronic casserole products worth 380 yuan.

3. Free shipping when the order is fully booked. (The price after discount shall prevail)

1. If the total order amount for kitchen cabinets and kitchen supplies (excluding electrical appliances) exceeds 5,001 yuan to 10,000 yuan, a discount coupon worth 500 yuan will be sent directly.

2. If the total order amount for kitchen cabinets and kitchen supplies (excluding electrical appliances) exceeds 10,001-15,000 yuan, a discount coupon worth 1,000 yuan will be sent directly.

3. If the total order amount for kitchen cabinets and kitchen supplies (excluding electrical appliances) exceeds 15,001 yuan to XX0 yuan, a discount coupon worth 1,500 yuan will be sent directly.

3. Mobile phone New Year’s Day promotion

From January 1, 20xx to January 8, 20xx, anyone who purchases xx mobile phone will receive a portable travel small speaker as a gift.

Introduction to the gift: This gift is a portable travel speaker. The main user benefit lies in the enjoyment of mobile phone music. The music stored in the mobile phone can be played anytime, anywhere during outings, parties, etc.

Shopping mall New Year's Eve marketing activity planning plan 4

1. Holidays

Winter Solstice: December 22 (Wednesday x) Christmas Eve: December 24 (Wednesday x)

Christmas: December 25 (Sunday x) New Year’s Day: January 1 (Sunday x)

2. News schedule

December 21, January 3 "A gorgeous Christmas carol, a gift to welcome the New Year":

3. Promotional theme

"A gorgeous Christmas carol, a gift to welcome the New Year":

The first song: "You make a wish, I give you a gift"

The second song: "Christmas, give you joy"

The third song: "Welcome the New Year, give you gifts"

4. Marketing purposes

1. Strengthen store atmosphere layout for Christmas and New Year’s Day business opportunities, and vigorously promote creative atmosphere layout and relevant product display. And in the form of atmosphere evaluation, it stimulates enthusiasm for store layout.

2. Each chain store will fully implement the gorgeous Christmas carnival and welcome the New Year gift promotion plan, giving full play to the real role of promotion, creating atmosphere, attracting people, and increasing sales.

5. Product promotion:

1. On the day of the Winter Solstice (December 22), more hot pot ingredients, soup ingredients, dumplings, glutinous rice balls, etc. will be launched at special prices, which can be displayed in a relevant manner. We also quickly promote related seasoning series products and hot pot supplies.

2. In the early stage of Christmas, we launch Christmas cards, Christmas gifts, Christmas decorations, Christmas hats, bulk candies, chocolate and other seasonal products.

3. During the New Year’s Day promotion period, it is recommended to strengthen the coverage of member prices and the range of special offers. In the new year, leave a good impression on our member customers; (Currently, our company’s membership price is very different from the retail price. Customers have great opinions and cannot achieve the true benefits of membership. Therefore, New Year’s Day sales, It is recommended that the top-ranked products in each major category should be widened between retail prices and member prices, sold at ultra-low member prices, and promoted with newsletter themes)

4. New Year’s Day newsletter promotional items. Mainly cleaning products, cigarettes, alcohol, gifts, health products, etc. are also introduced.

5. During the New Year’s Day period, 1020 varieties will be launched with coupon stamp prices. Make a money-saving coupon and get one for free on Christmas Day when you spend over 100 yuan. Gold customers can also be mailed.

6. It is recommended to make 12 ultra-low prices for fresh products. All fruits and vegetables listed on the express need to be priced.

6. Event promotions

"Gorgeous Christmas carnival, a gift to welcome the New Year":

First song: "You make a wish, I give you a gift"

Time: December 21st to December 24th

Location: Each chain branch

Content: During the event time, customers can visit each chain branch once With a purchase of over 38 yuan, you can fill in the name of your favorite product (which must be sold in this mall, you can only choose one) and your name, contact number, and ID number into the computer receipt Behind the scenes, put it into the lottery box designated by each store. On December 25th, each store will publicly draw a number of lucky customers at the entrance of the lobby (the number of places can be determined by each store based on the lottery situation, and the total value of the goods does not exceed XX yuan). Some lucky customers. Customers can realize their beautiful wishes when Christmas comes; the cost of the extracted goods will be included in each store, and the detailed operation is to be determined.

Second song: "Christmas, Sending Joy"

Time: December 20 and December 25, 6:00 and 8:00 every night

Venue : Each chain store

Content:

1. During the event, each store will arrange for a tall, smart, and humorous male employee to wear a Santa Claus costume ( Dress up as realistically as possible), carry gift and candy bags on your back, and distribute candies and Christmas advertising balloons to the children who come to the store at the entrance of the store or in the store (it is best to have a good walking effect);

2. Customers who make a one-time purchase of over 38 yuan can also take a photo with Santa Claus for free (photos can be picked up within the designated time in each store). At the same time, they can also play guessing games with Santa Claus (rock, paper, scissors, three against two). Victory Customers can use one hand to grab a handful of Santa's candy bag, and get as many as they grab for free;

3. Bulk candies, the purchasing department is responsible for contacting and sponsoring bulk candies. Large stores will be equipped with about 10 kilograms, and small stores will be provided with about 10 kilograms. The store can be reduced to a total of about 200 kilograms. Distributed to all stores before December 15th;

4. Other distribution of free advertising balloons and small gifts, the cost of cameras and film required for the event will be paid by each store itself.

7. Atmosphere Decoration Evaluation Activities

1. The store will complete the Christmas atmosphere decoration in accordance with the standards specified by the marketing department before December 10th;

2. The store will The focus is on creative Christmas decorations and merchandise related displays. In addition, sales growth points are added;

3. The Marketing Department formulates the evaluation standards and plans for Christmas atmosphere decoration;

4. The Operations Department and the Marketing Department *** jointly conduct this evaluation activity ;

5. The total bonus is 3,000 yuan. The cost of the certificate is relatively small and will not be included for the time being;

6. The estimated cost for the Christmas atmosphere decoration in the Diannan store and the headquarters is XX yuan;

7. The decorations will be reported by the store and purchased by the marketing department. , the total cost does not exceed 10,000 yuan;

8. The total cost of Christmas atmosphere decoration is about 15,000 yuan (including a 3,000 yuan evaluation bonus);

9. For details, please see the "Christmas Atmosphere Decoration Evaluation sheet".

8. Cost Budget

Cost of "Gorgeous Christmas Carnival, a Gift to Welcome the New Year":

1. The first song: "You Make a Wish, I give gifts" XX yuan per store/20 stores=40,000 yuan

2. The second song: "Christmas, send joy" 10 kilograms of candy per store/20 stores/5 yuan=1,000 yuan

3. Cost of "Storage Atmosphere Layout": 1,200 yuan

4. Cost of "Storage Atmosphere Evaluation": 3,000 yuan

Total cost: 45,200