What are the marketing channels?

1, search channel: Take Baidu as an example and so on. Baidu Pinzhuan, Baidu Huabiao, Baidu Intimate, Baidu Aladdin, Baidu Keyword, Baidu Net Alliance, Baidu DSP, Baidu Window, etc.

Note: The quantity is extremely large, and the keyword bidding operation is extremely difficult. If there is a professional team, the effect is very good.

2. Alliance advertisements: Baidu, sogou, 360, Google, etc.

Note: large quantity, cheap network alliance, average effect, three elements: material, orientation and bid.

3. Navigation advertisements: Hao 123, 360 navigation, navigation, 2345 navigation, UC navigation, etc.

Note: the navigation effect is ok, because it is large, but a good location is more expensive.

4. Super advertising platforms: Guangdiantong, Sina Fuyi, Today Headline, Momo, Netease Youdao, etc.

Note: large quantity, especially wide access and moderate effect are also three elements.

5. Class T display advertisements: Tencent, Sina, Netease, Phoenix, etc.

Note: large quantity is expensive, and the effect depends on the specific situation.

Second, media advertising.

1, TV advertisement: CCTV, satellite TV, which can be hard-broadcast, interview, exclusive sponsorship, or public welfare implantation.

Note: according to different types, it has certain brand endorsement and word-of-mouth shaping function, and the more expensive the better.

2. Newspaper advertisements: People's Daily, Southern Weekend and Southern Metropolis Daily.

Note: It can cover the mainstream population and has certain brand benefits.

3. Magazine advertisement: automobile, finance and travel magazines.

Note: Same as newspaper advertisement.

4. Radio advertisement: city FM/music FM

Third, outdoor advertising.

1, Focus Advertising: Focus Media, bus online

Note: Focus Media is highly exposed, so burning money is necessary.

2. Subway advertisement: brand train, brand name direct number, various exhibition spaces.

Note: Strong exposure. In some places, there are LCD screens in the subway, and the display effect is excellent.

3. Bus advertisements: bus body advertisements and bus stop signs.

Note: The exposure is good.

4. Others: railway stations, airports, cinemas, highway signs, square LCD screens, etc.

Note: All of them have strong exposure and good focusing effect. For example, the airport is the best choice to cover high-end people.

Fourth, social advertising.

1, WeChat: WeChat official account, friends circle, WeChat deep cooperation.

Note: Recently, the advertisement of Lending Bao appeared after WeChat payment. I believe that after updating the circle of friends, other functions of WeChat will try advertising cooperation one after another.

2, Weibo: Weibo tuba, fans, topic list.

Note: Creativity is very important.

3. Community: various community organizations.

Note: Water depth

Fifth, APP advertising.

1. application markets: 360, Baidu, Xiaomi, Huawei, Appbo, VIVO, OPPO, gionee, Lenovo, Samsung, etc.

Note: An important channel to promote APP.

2. Alliance advertising: integration wall, rebate alliance and mobile advertising platform, such as adwords, Mi You, Meng Duo, Yima, Philharmonic, etc.

Note: ASO is necessary, inaccurate and invalid.

3. Pre-installation: mobile phone manufacturers, distributors, chip manufacturers, etc.

Note: large quantity and deep water.

4. Super Apps: Didi, Uber, Meituan, WIFI Universal, Meitu Xiu Xiu and Lock Screen.

Note: most of them are locked screens, and the effect is average.

The intransitive verb BD alliance

1, Association Union: various associations.

2. Campus advertising: campus advertising platform, campus marketing platform, and campus college student resource platform.

3. Trade unions

4. Horizontal alliance

5. Media Alliance

6. Community Alliance

Media channel

I. Official channels

Function: 1, cold start; 2, content marketing, from multiple angles, through video, pictures, text to explain the enterprise concept, product characteristics, link users; 3. Market communication, using WeChat, Weibo and official channels to maintain the right to speak in the market, and planning various events to create a flashpoint.

1, in the station: own website and APP advertising space, short message channel, in-station letter, pop-up window, etc.

Note: official internal channels are also good promotion positions, which should be used reasonably.

2, seo: official website ranking, encyclopedia, know, post it, news source.

Note: this piece is very suitable for cold start. If you have the ability, set up a professional team to rank the stations and rank news source, which is known to all enterprises. Post it, cultivate in the early stage, and harvest in the later stage. Key point: Understand the rules of search system.

3. Official media: service number, subscription number, Weibo official number, official blog and official community.

Note: the service number should be used as a product to grasp the product needs of users; It is necessary to spread the subscription number and grasp the information needs of users. WeChat and Weibo can make matrices; Blogs have fallen; The community is extremely difficult and has achieved good results.

4. News from the media: Tiger Sniff, 36Kr, Baidu Baijia, Today Headline, Sohu, Netease, Tencent, Sina from the media.

Note: Cold start is required.

5, video from the media: Youku, Tudou, Iqiyi, Sohu, Sina Video

Note: Same as above.

6. Others: such as customer service, sales, stores, agents, etc.

Note: It is very important to rationally integrate official internal resources. A salesperson visited 100 users, but ultimately failed to clinch a deal, but it produced substantial publicity benefits for the enterprise. Now it is good to use offline resources to get APP downloads and real users. It can also integrate the publicity effect of the store.

Second, community channels.

Function: soft marketing. This area is a treasure land, a soft and wide core battlefield. Apple, Samsung and Uber all like to do this. Before the product goes online, various preheating activities and content marketing. When you see many people in the community discussing Apple's new products, please don't believe it's all spontaneous. There are many water army and bloggers in it. In fact, Uber has maintained deep cooperation with bloggers in various comprehensive and vertical fields in China. It is a common phenomenon to carry out community marketing of automobiles, beauty cosmetics, maternal and child products and electronic products.

1, comprehensive: QQ space, Renren.com, Douban, Zhihu, Tianya.

2. Vertical: Ctrip travel, cellular travel; Car home, Easy Car Network; SouFun and Anjuke; Hot mom gang, baby tree

3, social: WeChat group, QQ group, Douban group.