Work content of real estate channel expansion

Work content of real estate channel expansion

Work content of real estate channel development. In our daily life, everyone distributes leaflets in busy streets, busy shopping malls and airports. This is a sales method of real estate channel development. Let me share with you the work content of real estate channel development.

Contents of real estate channel development 1 Responsibilities of real estate development specialist:

1, responsible for channel expansion.

2. Implement the channel work plan and feedback the implementation results in time.

3. Collect customer information, establish customer ledger and update it in time.

4. Maintain customer relationship, maintain communication and interaction with customers, and provide services such as real estate analysis for customers.

5. Complete the guidance and transaction.

6. Complete other tasks assigned by superiors.

Extended data:

Real estate development skills:

1, business circle scheduling

Business circle scheduling is one of the most commonly used skills for real estate companies to expand customers. Under normal circumstances, the company will send staff to send orders to the surrounding or prosperous areas of real estate projects during the period of stocking or sales boom. Promoters will be trained before sending orders, usually on holidays or weekends. Due to the large flow of people in busy areas, the information of real estate projects can be widely transmitted.

2. Moving line interception

Moving line interception usually refers to the real estate company sending staff along the main roads and intersections around the project, or the only way for target customers and major consumer places, or using outdoor advertisements to promote real estate.

3. Exhibition blasting

Exhibition blasting usually means that real estate companies send elite sales staff to communicate with visiting customers at large-scale exhibition sites, such as exhibitions, and complete customer information registration. The company tries its best to win favorable exhibitions, design excellent images and attract more users. Real estate companies also cooperate with target customers in the same related business, such as auto show, to achieve the purpose of resource sharing.

4. Gas station report.

Real estate developers cooperate with the staff of gas stations with high attendance rate, give them simple training, and publicize the project information through issuing cards, newspapers and small gifts. This way can quickly and effectively convey the project information to high-end customers.

Real estate channel expansion work content 2 What are the real estate expansion channels?

1, short video

Marketing is where there are many people. Short videos are particularly popular nowadays. Property consultants may wish to use this channel to introduce their products through short videos.

Of course, all short video platforms can be published. What needs to be remembered is that after all accounts are created and video editing is completed, you must pay attention to the character settings, guide your attention, and finally import the private domain.

2. Live broadcast

The short video is on fire, which also drives the live broadcast. After playing the short video for a while and accumulating a certain number of fans, you can start the live broadcast. With the help of live broadcast, you can better interact with fans and introduce the real estate you bought.

Of course, you don't have to wait for a large number of fans to accumulate before you put it into live broadcast. Short video and live broadcast can be done at the same time. If necessary, you might as well put some advertisements to increase your live exposure.

3. From the media

The media has been on fire for a long time, and now it is turning into a channel of refined operation. Therefore, if you are good at writing, you can also play the self-media platform.

Of course, there are many self-media platforms, and we should also pay attention to evaluation in the selection. After all, there are many platforms that are not allowed to leave contact information. For platforms that can be played, you can locate people yourself and try soft marketing.

4. Open a paid online broker.

Open some real estate or real estate websites, and then be a real estate agent. These websites all have a broker payment port.

The effect of these payment ports is ok. If you put your house (title, description, photos, videos, vr) carefully, you can get real intended customers.

5. Forum

Forum is the product of PC era. Up to now, the declining websites are closed, and the popularity and atmosphere without decline are still relatively strong. You can look for opportunities on these platforms.

Of course, once the advertisement opens, no one will like it. It's like watching a video or an advertisement. You can integrate into the atmosphere of the forum first, and gradually gain the trust of some people through the establishment of contacts.

Real estate channel expansion work content 3 real estate multi-channel expansion methods:

First, large customer resources such as large institutions and large groups; Mainly large clients such as large institutions, enterprises, institutions and social organizations near the project.

Two, community, office buildings, entertainment venues, supermarkets, department stores and other customer resources;

Three, the developer's own member club customer resources and other relationship resources;

Four, the customer resources of the agent or the floor network linked by the secondary and tertiary markets and its accumulated customer resources;

Verb (abbreviation of verb) customer resources of cooperative property company;

Six, exhibitions, exhibitions and other outreach activities accumulated customer resources;

7. Customer resources of professional SMS companies and direct mail companies;

VIP customers of banks, securities, fund institutions and mobile companies, members of clubs such as golf clubs, auto clubs and yacht clubs; Members of various associations, such as Taiwan businessmen association, securities industry association, logistics association, etc.

9. Customer resources recommended by employees and old customers of real estate companies.

There are four main ways to build relationships:

(a) Customer resources actively sought by relevant customer personnel of the developer or agent.

For example, customers in the above channels (1), (2) and (6) need relevant personnel to go out of the sales center to find and accumulate target customers. At this point, Shunchi Group's marketing has been particularly successful. They have a "customer resources department" to achieve "ground penetration" to cooperate with the "high-altitude bombing" of the planning department and establish customer relationship channels.

(2) The use channel is formed by the employment relationship between Party A and Party B and the developer. If agents, third-level intermediaries, SMS companies, direct mail companies, property companies and other companies cooperate with developers, customer resources can naturally be used.

(3) Customer resources formed by win-win cooperation with developers, agents or real estate developers and exchange of customer resources.

For example, the customer channels in category (9) above all need to negotiate and cooperate with them to obtain resources. For example, when the Shunchi Central Special Zone project in Henan Province was promoted, it successfully exchanged customer resources with Zhengzhou "Audi Youhui" and obtained more than 4,000 high-quality customer resources.

(four) the customer resources accumulated by the developers themselves by members or all-staff marketing and recommended by old customers.

After establishing a preliminary emotional foundation, the next step is to attract visitors and promote relationships. The main means are:

1. Invite to participate in the activities organized by the project.

Step 2 interview

Interview is also a good way to maintain customer relationship, which reflects the importance of customer opinions and can enhance customers' sense of belonging and ownership. In particular, it is a good form for developers to talk to owners on a regular basis and hire full-time consultants from owners. Xi An Wei Zi Garden has gained a high brand reputation by hiring the owner as a part-time project supervisor.

Step 3 consume

For the sales site, popularity is the most important, especially for some projects with partial lots and insufficient popularity. Consumption can be described as an important means to effectively enhance popularity.

Many high-end projects such as Shenzhen CTS International Mansion and Shenzhen CITIC Hongshuwan have introduced brand catering institutions such as Laoshu Coffee into the sales center to provide customers with coffee, cold drinks and snacks. At the same time, they also issued coupons to sincere customers, and attracted customers and their relatives and friends to the sales site by giving them coupons of 65,438+0,000 yuan.

4. Special recommendations

Special recommendation is mainly for various product promotion meetings. Shenzhen Xinghe Dandi Project combines product promotion meeting with small-scale dinner, and has achieved good results.

5. Follow-up visit

Visiting customers regularly is also a necessary measure to maintain customer relations.

6. gifts

Gifts for customers include small gifts for holidays, souvenirs for enrollment, prizes for lucky draw, bonus points for old customers and new customers, and property management fees.