How to achieve better marketing effect of store short messages on php short message interface platform?

Using php short message interface platform to do short message marketing is a very cost-effective marketing method at present, so more and more shops in society begin to use this marketing method for promotion, but some shops find that the effect is not particularly good when marketing, so what is wrong?

Avoid: usually do not interact, cramming temporarily.

Store operators should communicate with members in time at ordinary times. The more members communicate with you, the greater their influence, and they are more willing to take care of your business. In fact, this is the same as making friends. If you don't communicate with others at ordinary times, you only contact when you have something to do, and the result is definitely not satisfactory. The same is true when using php short message interface platform for marketing. It is more effective to keep in touch with members before the event is promoted.

In order to improve the marketing effect, three suggestions are made:

1. First of all, store operators should effectively classify their members. Every activity is different, and the content of short messages sent to different user groups should be different, targeted and suitable. For example, using php short message interface platform to send marketing content to young people and middle-aged and elderly people is different.

2. Second, pay attention to save the lost old customers. The more customers, the easier it is for the company to develop. Operators must firmly grasp customers in their own hands, so they should also carry out some exclusive activities for old customers. For example, some shops use the php short message interface platform to send some welfare messages to old customers, and receive exquisite gifts, points redemption and old customers' appreciation for free.

3. Finally, we should grasp the opportunity to send short messages by using the php short message interface. It is generally recommended to send a text message once every half month, no more than twice a week and no less than once a month, and it can be added two or three times during holidays and activities, which will not only deepen members' impression of the store, but also cause customers' resentment.