Joke Collection Website - Blessing messages - How to distinguish between self-media and new media?
How to distinguish between self-media and new media?
New media is a new form of media under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, internet, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, radio, television and magazines, new media is vividly called "the fifth media". Compared with traditional media, new media naturally has its own characteristics. New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. New or emerging media is interactive network TV. \x0d\ new media \x0d\ new media is a relatively narrow concept, which cannot meet the needs of the development of new media and is not conducive to industry communication. Therefore, Ge Feng Media summarized the industry's understanding of new media through media research, analyzed a large number of market data, and combined with consumers' opinions, summed up a relatively accurate definition of new media. This definition based on some research is not an imposed concept. I hope to be exchanged by people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry. \x0d\ Self-media \x0d\ Self-media refers to a private and open way of information dissemination that provides individuals with information production, accumulation, sharing and dissemination. Since the media era, different voices have come from all directions, and the voice of "mainstream media" has gradually weakened. People no longer accept being told right or wrong by a "unified voice", and everyone is judging things according to information obtained independently. Self-media is different from information dissemination led by professional media organizations. It is an information dissemination activity led by the general public, which has changed from the traditional "point-to-point" communication to the concept of point-to-point communication. \x0d\ Development \x0d\ Internet and mobile value-added as the two most important fields of new media developed rapidly in 2007. In 2007, the scale of Internet market exceeded 40 billion yuan, and maintained an average annual growth rate of more than 40%. The market segments of new media festivals such as online games, B2B, online education and search engines are the mainstream of current profits, accounting for 59% of the market. \ x0d \ x0d \x0d\2007, the scale of mobile value-added market reached 73.3 billion yuan, up 23% year-on-year. In 2006, the scale of mobile Internet was less than 7 billion yuan, and in 2007 it reached11billion yuan, an increase of over 70% year-on-year. The market structure has also changed, with Tencent, Sanxun Portal and Kong Zhong in the leading position. \x0d\ In addition, in the rapidly developing new media market, there is a kind of outdoor electronic screen advertising market. In 2007, the market scale reached 41.80 billion yuan, up 9 1% year-on-year. \ x0d \ x0d \x0d\2007, the new media industry developed rapidly, its broad market and increasingly prominent influence attracted large-scale capital inflows, its marketing value was enhanced, international competition intensified, and the whole industry advanced in depth. \x0d\ Distinguish \x0d\ four traditional media: newspapers, magazines, radio and television. New media is a new form of media under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Self-media comes into being with the development of new media. Self-media includes but is not limited to personal Weibo, personal blog and personal homepage, among which the most representative hosting platforms are Facebook and Twitter in the United States, and Qzone and Weibo in China. First of all, self-media inherits the communication characteristics of new media. Also relying on the support of Web2.0, media has almost completed all the tasks that new media can accomplish. On the other hand, web2.0 pays more attention to the interaction of users, who are both viewers and producers of website content. Secondly, the media has developed its own characteristics. Since the media has more discourse space and autonomy, users can freely build their own social networks. Since the media has become the best place for grassroots people to show their individuality and express themselves. Therefore, from the literal meaning of Chinese, the "self" from the media can also be understood as "freedom", which is obviously improved compared with the "new media" in the past. \x0d\ Self-media refers to a private and open way of information dissemination that provides individuals with information production, accumulation, sharing and dissemination. Since the media era, different voices have come from all directions, and the voice of "mainstream media" has gradually weakened. People no longer accept being told right or wrong by a "unified voice", and everyone is in the information obtained independently. \x0d\\x0d\ statement: Some news and articles of this site are reproduced from the Internet for readers to exchange and learn. If there is any problem concerning the author's copyright, please contact us in time so as to correct, delete or handle it according to the regulations. Thanks to all websites that provide information, and welcome all kinds of media to share articles with us.
- Related articles
- 853 starts with the public security bureau.
- How to win the lottery with a license plate in Guangzhou?
- Congratulations on your academic success.
- New Year's Eve SMS greetings in 2023
- Jay Chou's new song mv asks pianist Lang Lang to play. How high is Lang Lang's piano attainments?
- Should the mobile phone be returned after the rent money is paid off?
- Girlfriend's 40th birthday wishes.
- Brief introduction of Guizhou Telecom's SMS transfer service?
- On October 8th, 65438/KLOC-0, Zhangjiajie City issued a notice on the orderly departure of tourists.
- How to set up automatic reply for WeChat service number?