How to improve the marketing capabilities of outlet teams

Secondly, division of labor, coordination and cooperation are carried out in the team. The human resources of bank branches are limited, so resources must be rationally and optimally allocated to maximize resource utilization. Bank branches can divide all personnel in the branch into several groups, so that different groups focus on different product marketing. Regularly conduct group work reports, learn from and summarize experiences in the work reports, and learn from each other's strengths. At the same time, a reward and punishment mechanism is established to promote the work enthusiasm of employees in all outlets.

Thirdly, set up a bank product marketing leader based on the personality characteristics and abilities of branch employees. For example, in terms of electronic banking, online banking, SMS banking, and mobile banking are placed under the names of different employees. Employees are responsible for the product's marketing method design, marketing progress statistics, marketing effect analysis, etc. Every member of the team has a heavy responsibility and will certainly be able to unleash the potential of each employee, thus enhancing the overall marketing capabilities of the team.

Finally, in the daily work of the outlet, the three different roles of lobby manager, teller, and business consultant form a "point-line-surface" team marketing. For example: marketing mobile banking. When the customer fills out the form to open an account, the lobby manager briefly introduces the functions of mobile banking to the customer to give the customer a preliminary understanding of mobile banking; during the process of opening an account at the counter, the teller further elaborates on the cost and use of mobile banking compared with other products. advantages, and then promote marketing; after successful marketing, customers can be directed to business consultants, who can teach customers how to use mobile banking, so that customers can develop a comprehensive understanding of mobile banking. In this way, we achieve product marketing that allows customers to go from awareness to understanding to satisfaction in the process of pre-sales, sales, and after-sales. It also directly improves the tacit understanding and team combat effectiveness of the entire team, thereby improving the marketing capabilities of the outlet team. . Correspondent: Liu Binghui/Changtu County Construction Bank