Responsibilities of the new media operation specialist

Job responsibilities of new media operation specialist (selected 12)

In the ever-changing modern society, more and more places need to use job responsibilities. Any job responsibility is a synthesis of responsibility, power and obligation. How much power you have to bear and how much responsibility you have to do. Any separation will cause problems. How to formulate job responsibilities? The following are the responsibilities of the new media operation specialist I have carefully arranged. Welcome to read, I hope you will like it.

Job responsibilities of new media operation specialist 1 responsibilities:

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (including various post bars, Weibo, small videos and other platforms); For example, Baidu, WeChat, applet, WeChat official account, etc.

2. Collect and study hot topics on the Internet, and adjust and update promotional content such as Post Bar, Small Video, Weibo and WeChat in real time according to the characteristics of new media;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of online marketing lines, and editing and pushing corresponding contents as required;

4. Mining and analyzing the online problem feedback and service experience of fan customers, and interacting with users; Understand the development trend of social media, and be able to optimize marketing programs in combination with real-time marketing trends;

5. Other work assigned by superior leaders.

job requirement

1, college degree or above, major in marketing, advertising, e-commerce, news and Chinese is preferred;

2. Experience in new media operation of 1 year or above is preferred;

3. Have good writing skills, know online communication skills, be keen on various online social platforms, and be familiar with mobile Internet operations;

4. Love the new media industry and self-media operation, and be familiar with multiple platforms is preferred.

New Media Operations Specialist 2 Job responsibilities 1, responsible for the construction, operation and management of new media platforms such as WeChat official account, enhancing the influence, activity and communication of WeChat official account, and various data analysis;

2. Plan promotion activities and copywriting content independently, and provide fans with high-quality and high-spread new media content. Establish effective operational means to interact with fans, enhance user stickiness, increase the number and retention rate of fans, and improve attention;

3. Responsible for community formation and operation (including community fission, planning and implementation of community activities, etc.). ), establish a fission sharing mechanism, promote old users to promote new users, establish a perfect community system, and increase users' stickiness to the platform;

4. Analyze users' needs, formulate community drainage and transformation schemes, and realize the goal of community growth and transformation;

5. Pay attention to the new community gameplay, cooperate with WeChat official account, activities and customer service system, integrate internal and external resources, and iterate the community operation mechanism;

6, according to the company's work reporting standards, regularly report to the superior;

Responsibilities of the new media operation specialist Article 3 Responsibilities:

1. Responsible for the operation and maintenance of related new media such as WeChat, Weibo and Forum, increase the number of fans, and promote the company's brand and products through self-media channels such as WeChat, headline number and Weibo;

2. Be good at digging news hotspots, with high news sensitivity, and be able to combine current hot topics for content creation;

3. Plan an effective operation and promotion plan, improve attention and fan activity, and be good at creating social topics with communication power;

4. Write and publish company news events in time to enhance the brand's public awareness and user reputation.

Requirements:

1. Proficient in English, able to translate and write related articles, major in English is preferred, bachelor degree or above;

2. Deep users of social media such as Weibo and WeChat have experience in operating accounts independently;

3. Rich in knowledge, active in thinking, cheerful and optimistic, and active and responsible in work;

4. Strong sensitivity to news and hot topics and strong copywriting ability;

5. Good communication and coordination skills and team spirit, strong execution and adaptability, and excellent interpersonal communication skills;

6. Professional background or experience in journalism, editing, writing and English education is preferred.

Responsibilities of the new media operation specialist Article 4 Responsibilities:

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo and mobile);

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;

4. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

Requirements:

1, with more than 1 year working experience in new media and online operation management;

2. Have a deep understanding of the Internet business model;

3. Those with excellent ability can interview.

Responsibilities of the new media operation specialist Article 5 Responsibilities:

1. Manage and operate the company's brand social media platform, and be responsible for material collection, content planning and copywriting of daily published content; Innovative online activities can improve the activity and viscosity of the group;

2. Responsible for writing company press releases, soft articles, promotion plans, advertisements and other copywriting, and improving creative ideas and creative expressions;

3. Establish an effective new media operation system to enhance user activity and increase brand awareness and reputation;

4. Understand and collect the dynamic information of peers and competitive products on the network, and make corresponding optimization schemes through the analysis of the background data of the website.

Requirements:

1, college degree or above, experience in new media operation, event planning and implementation is preferred;

2. Good writing skills, active thinking, strong desire for innovation, strong news sensitivity, and familiarity with various social platforms, media channels, resource platforms and search engines;

3. Be able to skillfully use office software and simple drawing software;

4. Strong sense of responsibility, careful work, strong learning ability, good communication and teamwork skills.

Responsibilities of the new media operation specialist Article 6 Responsibilities:

1, according to the purpose of different website activities, make personal promotion plans and be responsible for their implementation;

2. Responsible for the personal promotion, construction and operation of the official WeChat account and Weibo account soft writing promotion, set the stage powder increase target and reach the plan;

3. Responsible for the establishment, announcement and maintenance of announcement channels such as post bar, forum, news source, self-media, question and answer, encyclopedia and live broadcast;

4. Maintain a good cooperative relationship with the docking personnel and customers of various online channels, and assist in dealing with related customer problems; Responsible for coordinating with product technology department, sorting out requirements and providing improvement suggestions;

5, responsible for collecting all aspects of intelligence in the same industry, to provide information support and consultation for product promotion;

6. Other work arranged by superior leaders.

Requirements:

1, high school or above, regardless of gender;

2. Experience in industry websites, media and network promotion is preferred;

3. Education background related to news communication, self-media and online marketing is preferred;

4. Strong execution, good communication and strong learning ability;

5. Quick and clear thinking, excellent writing ability, entrepreneurial spirit and enthusiasm for work.

Responsibilities of the new media operation specialist Article 7 Responsibilities:

1, responsible for the planning and editing of micro-amoy content and marketing copy, and deeply tap the user's demand for content;

2. Responsible for the business promotion of the micro-Amoy/WeChat/Weibo section of the store and the sales of the micro-Amoy channel;

3. Daily fan interaction activity planning and festival marketing planning; Try every means to increase powder.

4. Be responsible for the online live broadcast of the store, accept online customer consultation and help customers complete shopping.

5. Be responsible for the content construction of the store live broadcast platform, including topic selection planning, original manuscript writing, page maintenance, etc.

Qualifications:

1, with experience in operating Taobao content or official WeChat accounts such as WeChat Weibo, at least 1 year;

2, good at event planning, content marketing, fan operation and maintenance;

3. Strong data analysis ability, logical thinking ability and organization and coordination ability;

4, strong copywriting ability, good writing skills such as topic selection, planning and writing;

5. Responsible for the daily operation and maintenance of WeChat WeChat official account and WeChat community, and serve the overall brand communication and marketing of the company;

6. Formulate and implement clear user interaction strategies to increase the number, activity and loyalty of fans;

7. Follow up the company's needs and plan to implement micro-media hot topic marketing;

8. Track the promotion effect of WeChat, analyze data and give feedback, sum up experience, establish effective operation means, enhance user activity and increase the number of fans;

9. Responsible for cooperating with the company's official website, online stores and offline activities;

10, seeking cooperation with external valuable platforms or resources, gathering popularity and expanding influence.

Responsibilities of the new media operation specialist Article 8 Responsibilities

1, responsible for the daily maintenance, copy editing, thematic planning and promotion of the company's WeChat subscription number;

2, overall control of editing articles, planning high-quality, high-spread special promotion programs and activities;

3. Responsible for the content writing, activity operation implementation and scheme writing of websites, communities, WeChat and cooperation platforms;

4. Data analysis analyzes the data generated by related operations and activities and puts forward constructive suggestions for improvement;

5. Be responsible for communication and cooperation with capital and Internet media, communicate with event operation and content operation, coordinate resources and achieve operational objectives;

6. Plan, organize and implement online and offline operation activities with the goal of innovation, maintenance and stimulating users' repeated consumption;

7. Monitor and study the trends of industry information and competitive products, and be able to make targeted activity plans on a regular basis in combination with hot spots;

8. Track the daily data of products and activities, summarize the operation effect, formulate new operation strategies, and precipitate replicable cases.

qualified

1, have a certain writing skills, strong market analysis and marketing planning ability, and can independently plan and track activities;

2. Good data analysis skills, and apply the analysis results to daily activities, and skillfully use tools and software such as office and xmind;

3. Strong communication and cooperation ability and project promotion ability;

At least 4.5 years experience in planning Internet-related activities, with complete operation cases.

Responsibilities of the new media operation specialist Article 9 Responsibilities:

1. Formulate the promotion strategy and plan of the company's multi-business network and trend power brand, advertising and marketing combination, and track and evaluate the promotion effect;

2. Discover and analyze market opportunities, integrate online and offline channels/media promotion and various commercial resources, formulate marketing activity plans and organize their implementation, so as to achieve the goals of brand launch and product promotion;

3. Responsible for the promotion and drainage planning of each platform, make full use of new media platforms, spread brand culture, products and promotion activities to target customer groups, and promote cross-industry cooperation;

4. Plan and expand effective market channels, formulate marketing plans and expansion plans at all levels, and conduct network crisis public relations.

Requirements:

1, college degree or above, major in marketing, media and other related fields;

2. More than three years experience in market operation and brand promotion, and experience in e-commerce is preferred;

3. Experience in brand building, brand planning, brand packaging and social media;

4. Have a certain understanding of Internet development and Internet media operation;

5. Familiar with the brand promotion operation of public relations media, excellent writing and proposal skills, and keen judgment and analysis ability on the market.

Responsibilities of the new media operation specialist Article 10 Responsibilities

1, responsible for the planning and implementation of the company's marketing activities to achieve sales transformation.

2. Responsible for providing high-quality content for marketing activities, including but not limited to copywriting, posters, audio and video.

3. Responsible for the daily operation of official WeChat account, official website and other company platforms, the production of original content, and the promotion of reading and forwarding.

4. Be responsible for the management of the daily work of the team, the implementation and supervision of the standard workflow.

5. Responsible for collecting user feedback, analyzing user behavior and fully understanding user needs.

6, responsible for other related work assigned by the superior.

qualifications

1, bachelor degree or above, major in marketing, advertising or news communication.

At least 2.2 years experience in online multi-platform operation or cooperation, 1 year experience in team management, familiar with each platform and its operation mode. Excellent personal case is preferred.

3. Clear logic, active thinking, creativity and strong planning ability.

4. Love education, have a strong interest in marketing, and are willing to engage in related work for a long time.

5. Have a strong will and good habits of continuous learning, strong problem-solving ability and good professional ethics.

Responsibilities of the new media operation specialist 1 1 Responsibilities:

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Tik Tok, Little Red Book, mobile terminal);

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for the planning, implementation and follow-up maintenance of daily activities of online marketing lines, and send all kinds of contents according to the project;

4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Plan online and offline activities with brand attributes to enhance fan activity;

7. Keep up with the development trend of new media and industry, pay extensive attention to the official account of benchmark WeChat, and actively explore the new media operation mode;

8. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

Requirements:

1, with an international perspective, bachelor degree or above in Internet, new media or other related majors;

2. Have a deep interest in interior design, architecture and landscape, and have a basic understanding of industry development.

3. Have experience in the operation and management of new media in large enterprises (WeChat official account, Tik Tok, Xiaohongshu), be familiar with social media gameplay, have good experience and ability in Internet planning and copywriting, and be able to operate and manage independently;

4. Be able to form a team quickly.

Responsibilities of the new media operation specialist Article 12 Responsibilities

1, responsible for the daily operation and promotion of the mobile Internet from the media platforms WeChat, Weibo and mobile APP, and serving the overall brand communication and marketing of the company;

2. Write news, headlines and other contents and distribute them to Netease News, Today Headlines, Tencent News and Baidu Home;

3. Responsible for independently operating the official WeChat account, planning and providing high-quality and highly disseminated content for fans, and improving the stickiness of fans;

4, familiar with the industry network media, and make an accurate evaluation;

5. Planning and writing public welfare activities; Effectively improve the social awareness of institutions;

6. Be creative;

qualified

1, major in journalism, communication, Chinese, advertising, marketing and fine arts, college degree or above;

2. Experience in website or new media operation, and experience in WeChat operation is preferred;

3. Love the new media industry and self-media operation, be familiar with platforms such as WeChat, Weibo and Internet, pay close attention to the development trend of mobile Internet, be active in thinking and be creative;

4. Have good understanding and communication skills, strong insight and social skills; Have a relatively extensive knowledge reserve and strong writing skills;

5. Extremely enthusiastic about work, excellent team spirit, initiative and strong creativity.

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