How do online stores pay a return visit to old customers?

The form of online store giving back to loyal customers;

1, understand the return visit intention.

For example: I want to recommend new products to him; Ask him if he is satisfied with the goods he bought; Tell him there are activities in the store recently; Deal with bad reviews, etc. Different intentions, the content of communication with old customers will be different, and we should operate according to the actual situation.

2. Understand the types of old customers.

Before you pay a return visit, you should first analyze the general information of this customer and the type of goods recently purchased (it is best to record the information of old customers in advance).

For example, you want to recommend the latest long trench coat to her, but this customer is not tall, and the clothes she usually buys are small, and the long trench coat is not suitable for her at all. Even if you pay a return visit, the customer may not buy it. Therefore, before returning, you should think about the types of customers you are facing and whether they can get the information they want, so as to avoid doing nothing.

3. Determine the return visit method

The common ways for sellers to pay a return visit to customers are Wangwang private message, SMS notification and telephone return visit. None of these three methods is perfect, so it is better to combine them. And for different customers, the way is also different.

For example, this customer doesn't surf the Internet often, so it is not suitable for using Want Want private messages. It is best to use SMS notification or call back. If this customer often drives, it is best not to call back by phone, but to inform him by Wangwang private message or SMS. We should choose the right way according to the actual situation of our customers.

4, regular return visit

A customer will gather many stores, so it is impossible for him to remember the information of each store. After a long time, he may have forgotten us, so he'd better pay a regular visit. According to the number of old customers recorded by the store, make a periodic return visit plan, take care of customers at any time, and deepen customers' impression of the store. This kind of regular return visit will make customers feel that they are valued by the store and their loyalty will be improved.

5. Return visits on holidays and birthdays

A holiday return visit, as its name implies, is to convey holiday greetings and bring blessings to customers on the occasion of some major traditional festivals or western festivals. This is also a good way to send blessings to customers on their birthdays. Customers are taken care of by the store, and their feelings for the store have deepened. Maybe when they are excited, they will bring traffic and sales to the store.

Moreover, the store can carry out birthday promotion activities and give small gifts, so that customers will taste the sweetness, and perhaps recommend your store to friends around, which can not only retain old customers, but also create new customers. Why not?

Step 6 repeat sales

When you pay a return visit, if you have a good chat with the customer, or if the customer is not disgusted, you can take the opportunity to promote the store or new product to the customer and politely ask the other party if they are interested in buying. Register interested or hesitant customers for follow-up visits. Even if the other party doesn't make a clear statement, don't forget to send him a text message to remind him afterwards, which is also a way to increase traffic.