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Operation management of decoration company
In operation, the management modes of decoration companies are almost the same. Generally speaking, it is from customer consultation to designer negotiation, from measuring room to design drawing, from design drawing disclosure to construction, acceptance to completion. I will share the operation and management of the decoration company with you. Welcome to read, for reference only!
Management and operation mode of decoration company
Step 1: How to test it. Customer's step-by-step quality certification system is implemented by the company. Customers are invited to participate in the project from the material entry to the completion acceptance, and each step needs to be signed by the customer. Before the acceptance of each working procedure, the quality inspector or project manager should teach the customer how to carry out the inspection.
step 2: customer negotiation. Customer consultation, telephone consultation, customer on-site consultation and designer on-site consultation. When customers call the decoration company, they will hear: Hello, * * Decoration! I am a customer service worker (or a designer). Customer service staff should fill in with customers when receiving new customers every day? Customer negotiation sheet? , and give a brief introduction to customers about the company. Customer service staff recommends suitable designers to serve customers according to their needs. Customer service staff regularly cooperate with designers to call back to fill in? Customer negotiation sheet? Customers, solicit customers' service opinions to the company.
Step 3: Visit the re-construction project. Every Saturday and Sunday, the company provides customers with free shuttle bus to see the house, visit the construction site and give explanations by special personnel. Provide convenience for customers and make them feel the importance attached by enterprises to them.
step 4: measure the room at home. The customer's request for the designer to measure the room at home cannot be rejected. General decoration companies will sign the "Customer Project Proposal" with customers. Then the designer comes to measure the room for the customer.
step 5: budget. Which decoration company in Hefei is good? Jianshu pointed out that drawing the floor plan is to make a preliminary budget for customers. Generally, the decoration company decides the budget time according to the size of the house. Generally, the floor plan, effect diagram and budget book will be drawn for the customer in about 3 days when the measuring room is below 1 square meters, and then the customer will be invited to meet with the person in charge of the company to introduce the preliminary design ideas and approximate project budget.
step 6: customer confirmation. After the modification and confirmation by the customer, the company should fully understand the customer's needs and design to the maximum extent.
step 7: draw detailed drawings. Drawings and budgets need to be reviewed and signed by the head of the design department. After the contract is signed, detailed construction drawings will be provided to customers within two days.
step 8: sign the construction contract and the customer pays the down payment. This is the focus of the management and operation mode of the decoration company. After signing the contract, the general company will let the customer service staff train the "Customer Instructions" and the necessary home improvement knowledge for customers. Individual renovation projects that violate property management regulations must be signed if customers insist on construction? Customer authorized construction responsibility book? . (Heating, gas pipelines and facilities can't be changed) The responsibility letter signed by the company and the customer is in duplicate, one for the customer and one for the design department. The design department of the company keeps the responsibility book and the original drawings. Hefei Decoration Company has a good ranking. It is suggested that the construction contracts, contract attachments, quotations, drawings and other materials handed over to customers should be bound into volumes. And the atlas should be submitted to the home page of the company's special standard. When signing the contract, the customer shall pay 5% of the total contract cost, 45% of the total contract cost after half of the project or half of the construction period, and pay the remaining balance after the completion acceptance.
step 9: create customer engineering files. The company's engineering statistician will number your file, establish the customer's engineering file, fill in the details of the engineering data, and issue the engineering management form to the relevant personnel. The customer service staff will improve the Customer Management File in time to provide good service for customers.
step 1: design a disclosure. From the time of signing the contract, the design will be disclosed once within two days, and the customer service staff will call the quality inspector or project manager to make a disclosure with the designer in the design department.
step 11: design site disclosure. The day after the first design disclosure, the design site disclosure will be carried out, and the customer service staff will call designers, customers and project managers to conduct on-site disclosure. The quality inspector or the project manager inspects the construction site, and the project manager is responsible for explaining the current situation to the customer and filling it in? Description of the original state of the construction site? . Hefei Jianshu Decoration Co., Ltd. has seen many such situations, and the customer may encounter special urgent reasons in terms of time. After the designer asks the design supervisor and the engineering department for approval, we will directly conduct on-site disclosure.
step 12: collecting money and preparing materials for construction. The photos of the construction team's payee should be filed in the Finance Department. The project manager holds the requisition form issued by the engineering department and goes to the material department designated by the company for requisition.
step 13: materials will be accepted in stages. Project manager to fill in? Entry material acceptance record sheet? And ask the designer if he has any special materials. If so, he must have the designer's signature, and the entry material acceptance record sheet must have the signatures of the customer and the project manager, the quality inspector and the person in charge of construction.
step 14: construction quality supervision. What should the quality inspector fill in when checking his responsible site? Quality inspector project self-inspection report? ; Should be filled in when checking the responsible site of others? Quality inspector project mutual inspection report? ; Engineering managers and enterprise managers should fill in when inspecting the construction site? Project quality inspection report form? .
step 15: concealed works and closed water test. Concealed works include water heating, electrical and ventilation systems. The project manager shall fill in the concealed engineering acceptance record, which shall be signed by the customer and the project manager.
Analysis of the management by the owner of a decoration company
First of all, let's talk about engineering companies, that is, companies called work clothes. The engineering design fees can basically be charged according to a certain proportion (3%~5%). Then, the project manager is responsible for the construction. According to the project cost control and income completion, the project department and the project manager will get a certain amount of project commission.
in fact, more often than not, those decoration engineering companies that design and construct double armor often take selling brands and design schemes as their main income, and the companies themselves have no engineering construction? Those who have certain social resources or backgrounds in the company, or who are hit by the Universiade, do not turn them over to the company when they use some of the company's resources to obtain projects. They will sign a contract in the name of the company, pay a certain amount (3%~6%) of management fee to the company, and then contract the project themselves. Including those who have nothing to do with these famous brand companies, they can also hang under the names of these famous brand companies. The only difference is the level of management fees.
The most basic personnel of an engineering project department are generally composed of project managers, technicians, builders, safety officers, librarians, budget officers, financial personnel, warehouse keepers and buyers. Here, problems will arise again. First, the problem of material procurement. Because of the great changes in the price of decorative materials, every company often spreads all kinds of economic rumors on buyers. In many companies, purchasing is the boss's confidant. In addition, in terms of purchasing methods, decoration companies will also take some corresponding measures, such as unified bulk purchasing, unified payment for signing purchase and cheque settlement, etc., but it is still impossible to solve the problem of purchasing kickbacks. The fierce competition between material suppliers will make material suppliers try their best to attract buyers to buy as much as possible in his shop!
the second problem is the imbalance between the project schedule and the payment status. Although the state stipulates that no advance payment is allowed, everyone knows that you can't receive the project without advance payment! The only difference is the amount of advance. This has something to do with Party A's ability to pay, Party A's reputation to pay and Party A's morality to pay.
in all project contracting contracts, there are very detailed provisions on the proportion of funds that Party A should pay under the corresponding project progress? Moreover, when negotiating the contract, Party A and Party B will fight fiercely for several rounds because of this detail. However, in most cases, the payment progress of Party A can't keep up with the construction progress. According to the contract, Party B can completely stop work, but many construction units dare not really stop work according to the contract. In China, the employer is always the uncle, and the contractor is always the grandson. No construction company dares to offend the uncle easily, for fear that if it annoys Party A, it will not get the back project payment, and it will lose all its money, and it will break its way in this circle in the future! Of course, there are a few companies with good history, good operation, courage and patience, which can recover the costs and profits well, but the final payment of the project (which is mostly greater than the maintenance payment) is basically hopeless.
the profit of the project is high, and the corresponding risks are also great. The profit comes from one-off speculation possibility. In the same time limit, the project management cost is low, the personnel investment is small, and the return on investment is large. The risks are mainly manifested in the above-mentioned project payment in place and the behind-the-scenes transactions between the contracted project and the completion settlement. The biggest investment of the project is in social resources, and a broad network of contacts and a strong ability to invest in money are the magic weapons for winning all kinds of true and false bids. If you have a certain design and construction ability, then all this can be called a perfect match! The profit of this kind of project is often surprisingly high, and the profit rate is generally at least 5%; Up to 1% or even far more. In terms of project settlement, even if the company has the best relationship and the richest money, few companies will settle it for Party B smoothly. Most of the outstanding payments are 1%~25%, and sometimes they can reach 3% (even so, the profit of decoration companies can still reach 2~3%? This 3% is based on the decoration company transferring the risk of Party A's debt to workers and material suppliers, and this is the usual trick of decoration companies), while the 5% maintenance deposit is not included in the profits of most companies.
As for the cultural quality of the warehouse keeper, which is a common problem within the engineering company, it is not possible to sort out the clear account of the incoming materials on time and regularly and report it to the project department; Most of the engineering construction is contracted by the construction team without materials, and the control of saving materials in the construction site is weak; Timekeepers steal time when they can't supervise, especially when they are idle during the completion maintenance period. Compared with the past, it is secondary!
before I did my own home improvement, I worked for people for six years, and at least completed more than 5 million works. According to the agreement, the company should owe me a project commission of several hundred thousand yuan. But the boss said that the whole company was owed 13 million yuan for the project! This is the company's net profit! However, because I owe money, I can't get my share of the hard money. < P > In decoration engineering, the home improvement industry has less demand for social resources, less behind-the-scenes investment and less start-up cost. And every single home improvement project is estimated to have a good profit? Gross profit margin is 25%~3%. Today, many industries have entered the era of low profit, and decoration engineering is undoubtedly a high-profit or even profiteering industry. Therefore, opening a home improvement company has become the first step taken by many ambitious young people to start a business and conquer the world.
But once you start a company in the home improvement industry, you must have management. At present, the more popular management system is the commission system. Starting from the salesman's business, designers, budgeters and project supervisors will get commission at different levels, which basically accounts for 8%~1% of the whole budget; As we all know, the gross profit rate of home improvement is around 3% at most. After deducting the employee's commission, the remaining profit of home improvement company has to pay advertising fee, staff salary, training fee, rent, utilities, office expenses, consumables, telephone charges, fares, taxes, after-sales maintenance funds, various competent authorities' fees, necessary preparation funds for expanding business scale, planned profits that many owners try to deduct, and necessary funds to deal with unexpected risks (such as peers) Where is the profit of the operators of home improvement companies? !
At present, most of the operating mechanisms of home improvement companies are brand management. Brand needs a lot of advertising investment, corporate image packaging, excellent quality, market reputation and matching scale. And home improvement is a labor-intensive industry, and the expansion of the scale first means the expansion of the management team. This requires a group of capable designers, home improvement supervisors, budget makers, salesmen and construction teams with good quality. The increase of personnel represents the increase of management costs, while excellent talents and high-quality construction teams will pay higher costs.
and, in the current market, are you sure to recruit outstanding talents? !
The home improvement company pays commissions in different levels from business, design to project management, and the company's management cost and advertising investment remain high, which, to a great extent, increases the expenditure burden of consumers. As a result, many places can't put an end to the existence of home improvement guerrillas, which brings certain benefits to some low-income families, and disrupts the market to some extent because of quality and after-sales problems.
It seems to be a strange circle or even an abyss. Every penny earned, except the income of employees, has entered the business cycle and been spent. And you, you're working for your employees! You work hard, forget to eat and sleep, and contract projects everywhere. In the end, you only create more commission opportunities for employees. And your income is not even as good as your salary when you work. Besides, you should try your best to raise funds and pay for yourself when the company is in financial difficulties. Your biggest gain may be to have a well-known home improvement brand in a year or two. The size of the brand is closely related to the amount of advertising, technical strength, production quality and after-sales service, which all require money! At this point, you will find that starting a business is not as cool as you thought. You must have some start-up funds to invest in the start-up operation. It takes at least one year to establish a brand. To survive the first year, it also needs capital, wisdom, firmness, indomitable fighting spirit, indomitable spirit, considerable financial knowledge and necessary operation skills ......................................................................................................................... By the time of the Spring Festival, we have finished the project of 2 million yuan, but I have to pay the workers with my own pocket during the Spring Festival!
If you want to start home improvement, you can make money. After repeated research, you can only go it alone! Alas, who can teach me? !
I am eager to see friends from all over the world talk about their company and its operation management mode; And what you think should be improved to make it more reasonable. Especially those who hold management positions in the company, those who have started their own company and those who are preparing to start a company, please talk about your experience!
Let's talk more. I think the development of interior design is also supported by decoration companies. The operation and management of decoration companies also directly affect the prosperity and development of interior design. You are welcome to talk more. Even if you are working, you can talk about the management methods of your own company. Let's communicate with each other about successes and failures!
there is an omission in the front: when our decoration company first entered the home improvement industry, home improvement was in full swing.
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