How to write a plan to improve jewelry sales performance

How to write a plan to improve the sales performance of jewelry

How to write a plan to improve the sales performance of jewelry. Sometimes the business of jewelry stores will be relatively poor, so you need to find ways to improve the sales of the store. Performance, what does an effective copywriting look like? Let me give you a brief introduction to how to write a plan to improve jewelry sales performance. How to write a plan to improve jewelry sales performance 1

1. Promotional strategy

1. DM leaflet, drop flag

"Discounts, gifts, and touches are with you every day" as the slogan, with 5.1-5.4, New Year’s Day is the theme, and we will promote products and holiday promotion leaflets. Considering the cost of production and plate making, the front of this promotional leaflet is made of smallpox and the back is the main product.

2. Image scene layout

a. Specialty store

The Dianshi Jewelry store is a specialty store, and the store entrance and windows are carefully arranged. Two 5.1-5.4 trees are set up at the entrance of the specialty store (candy is hung on the 5.1-5.4 trees), a ten-meter colorful ribbon, snowflake spray-painted characters, hanging flags and small ornaments are hung from the ceiling, and balloons are added at appropriate locations.

b. Shop within a shop

The Dianshi Jewelry store is a shop within a shop, and its entrance will be carefully arranged. Two 5.1-5.4 trees are set up at the entrance of the passage (candies are hung on the 5.1-5.4 trees), flags and small ornaments are hung on the ceiling of the store, and a ten-meter colored flower belt is hung.

c. Counter

The Dianshi Jewelry store is a counter. Due to the unified management of the mall and site restrictions, a 5.1-5.4 tree is set up at the entrance of the store. Candies are hung on them), flags and small ornaments are hung on the ceiling of the store, and the colorful ribbon is ten meters long.

3. Festival image pop

Festival image pop is used simultaneously with the DM single page, with the theme of 5.1-5.4 and New Year's Day, in conjunction with festival promotions, and additional winter products. . Holiday discounts are used to attract customers to create a strong visual impact.

4. Image Balloons

This event will be a favorable opportunity to promote corporate image. Advertising balloons have the characteristics of low cost and strong atmosphere. Dianshi Jewelry 5.1-5.4, A large number of balloons will be used in mobile advertisements during the New Year's Day promotions, and all children who enter the store will be given balloons with their own image. (—China’s most comprehensive and professional store opening and entrepreneurship website)

5. Candy

Anyone who enters Dianshi Jewelry from December 24.25, December 31 to January 1 Consumers can receive holiday candies as gifts, which is an extremely effective way to retain consumers and capture their psychology.

6. Couple Package

During this event, Dianshi Jewelry will launch a special couple package. Customers who purchase couple costumes during the festival will receive an exquisite gift.

7. Gold Card

Customers who spend more than 1,500 yuan in one-time shopping during the event will receive a gold card, which can enjoy discounts. (For example, on the basis of 50% off the original price of jewelry of 1,000 yuan, there will be a 20% discount: 1500 × 50% × 80%)

8. VIP card

Any one-time purchase during the event Customers who purchase over 1,000 yuan will receive a VIP card, which can enjoy discounts. (For example, on the basis of 50% off the original price of jewelry of 1,000 yuan, there is a 12% discount: 1500 × 50% × 88%)

9. Customers who make a one-time purchase of 500 yuan or more will receive an exquisite gift.

10. Overstocked products can be discounted with gold cards.

2. Promotion budget

1. DM single page, hanging flag

A4 page 3000×0.50 yuan = 1500 yuan

2 , Festival image pop (_frame)

1600mm×500mm

120 yuan×10=1200 yuan

3. Image balloon

0.20 yuan × 1000 = 200 yuan

4. Candy

400 yuan

5. Small gift

10.00 yuan Yuan

6. 5.1-5.4 trees

12 trees × 100 yuan = 1,200 yuan

7. Ornaments

30 yuan × 12 =360 yuan

8. How to write a plan to improve jewelry sales performance for unpredictable expenses_yuan 2

1. Activity background

In order to better communicate Jiahua Emotional Culture enhances consumers' impression and memory of "Jiahua Jewelry" and drives sales with the brand. This activity plan is now formulated. Mainly with the help of the "Mother's Day" event, the concept of "Mother's Day" is spread in the name of "Jiahua Jewelry", reminding target consumers of "Mother's Day", triggering their celebration of "Mother's Day", and making " "Mother's Day" goes deep into the emotions of target consumers, thereby achieving the marketing goal of increasing brand awareness and increasing the rate of named purchases.

2. Purpose

1. Send a sincere blessing to all mothers in the world

2. Drive product sales in Jiahua stores

3. Carrying the brand mission of Jiahua brand "Thousands of feelings, expressed by me"

4. Passing on the traditional concept of marriage and establishing the market position of Jiahua jewelry as the number one jewelry brand in the wedding market

3. Theme

Thanks to mother, jewelry expresses feelings!

4. Target market

Cater to the psychology of the target consumer group and satisfy the emotional needs.

The target group is people between the ages of 25 and 45 who hold middle and senior positions in government agencies and enterprises. Due to busy work, they generally have less time to spend with their families, especially with their parents. Therefore, there is usually a desire to "repay the kindness of upbringing", which can trigger their potential emotional needs.

5. Activity time

May 11th - May 14th

6. Activity content

1. During the activity Customers who visit Jiahua Jewelry Store can receive a carnation.

2. If you spend more than 5,000 yuan in the Jiahua store (price after discount), __ Wedding Photo Studio will take a set of wedding photos for your parents for free (implementation method: you can cooperate with a local wedding photo studio, In addition, a simple wedding photo series is designed, and the name of the series is "Dedicated to Mother's Love")

3. Mothers who have been married for more than 13 years can go to Jiahua Jewelry with relevant documents. Receive a beautiful gift. (Quota is limited, while supplies last), and you can enjoy a 12% discount.

7. Publicity methods

1. Hang "Mother's Day" content banners on the main streets of the city

From May 11th to 13th, there will be a large flow of people in the city Banners are hung at a high density on the streets, in the name of "Jiahua Jewelry", using sensational language to remind everyone to pay attention to "Mother's Day", creating a strong festive atmosphere.

2. Send "Mother's Day" family text messages; send text messages about event content.

From May 11th to 13th, in the name of "Jiahua Jewelry", wonderful "Mother's Day" text messages will be sent to new and old customers of "Jiahua Jewelry" to remind consumers that May 13th is " Mother's Day" to impress consumers with emotional communication. On May 9th and 10th, the activity content will be sent via text message to inform target consumers of the activities of "Jiahua Jewelry" from May 11th to 13th, as well as the main locations where the activities will be held.

Optional content for banners and text messages:

1. A mother’s heart is a paradise for her children and a thermometer of their feelings.

The most holy and beautiful thing in life is maternal love.

—————Jiahua Jewelry

2. Mom, you are the perfect combination of mother, confidant and friend. Today is Mother's Day and I want to say to you: "Mom, I love you."

—————Jiahua Jewelry

3. There is one of the most beautiful jewelry in the world The sound is the mother's call. Happy Mother’s Day!

—————Jiahua Jewelry

4. All glory and pride in the world come from mothers. Mother - you are my supreme sunshine, more dazzling than diamonds.

—————Jiahua Jewelry

5. Thank you mother, jewelry conveys love!

From May 11th to 13th, "Jiahua Jewelry" "Jewelry" is a triple gift to the loving mothers in the world. Affordable gift: folded jewelry; filial piety gift: bright carnations; sweet gift: wedding commemorative photos.