How to warm up before live broadcast?

How to preheat the live broadcast before loading?

I spent 48 hours sorting out the three-hour warm-up plan for live broadcast to see if it was useful to you.

0 1 Account Home Page Settings

We can write the live broadcast notice on the nickname and profile of the account, including the live broadcast time and content, so that fans can develop the habit of watching the live broadcast regularly.

02 Pre-heating outside the station

Before the live broadcast begins, live announcements can be made on platforms such as WeChat group, friends circle, Weibo, WeChat official account and Xiaohongshu, so as to introduce private domain traffic into the live broadcast room.

We can notify the live broadcast among fans, and die-hard fans can chat privately one-on-one.

As shown below, before each live broadcast, Viya will announce the live broadcast products and live broadcast time in advance in the tweet of WeChat official account.

03 live room product settings

To enhance the popularity of the live broadcast room, these three products must be set up in the live broadcast room:

1, one-dollar spike or 9.9 yuan postage.

Drainage products must not care about profits, the purpose is to let fans see the order immediately.

2. Make profits: buy two get one free or buy three get two free.

The purpose is to make consumers feel particularly cost-effective, guide them to enter the store twice, or attract fans who have paid attention before and have not placed an order.

3. Make a product announcement: distinguish it from competing products with highlights such as high price, novelty or patent.

Even if others can't make a deal, they should be different from their peers.

For example, Bentley, which sells 300w in the live broadcast room, has soared to above1W. It doesn't matter whether you sell it or not. The important thing is that fans leave a deep impression on you.

04dou+ boost

The most direct way to improve the popularity of the live broadcast room is to send explosive videos to predict the live broadcast duration and value income.

If necessary, spend money to invest in popular works with dou+, and quickly increase the probability of public domain traffic entering the live broadcast room.

For example, in the live warm-up video of Luo Yonghao, the live broadcast time and content will appear in the video, and suspense will be set at the end of the video to attract users to find out in the live broadcast room.

You can choose the video with prominent broadcast volume for dou+ delivery, increase the broadcast volume of account video, and improve the popularity of live broadcast.

But dou+ should be put in skillfully, and many people don't know how much to put at a time. Which delivery method is suitable? Is the live room heated directly or through video?

We systematically summarized these skills needed for dou+ delivery, and constantly optimized and improved them in practice. Finally, I summed up a dry goods with dou+ delivery skills to share with you.